My first question of my evaluation on my music video for my ALevel media course

1. Question 1
In what ways does your media product use, develop or challenge
forms and conventions of real media products?

2. Our music video
Goodwin said that in a music video the pace of the music and lyrics of the song could match with the
visuals within the music video. He also stated that there may be some lip syncing of the lyrics in the
video. In our music video we portrayed both of these things. We showed a relationship between the
video and pace of the song, for example where the pace of the song changes and sounds like it is
going backwards in reverse, we emulated this in our video by showing a clip of the characters
walking however it was reversed so it looked like they were going backwards also. We also portrayed
lip syncing at the first bit of the chorus where Annabel is singing the song with the flashing lights
around the shot. Another part was where the location changed matching with the drums. This shows
that we conformed to Goodwins conventions throughout the video.
When filming the shots for our video, we stuck to simple shots and had lots of changes between
them. This made the video look more retro and complemented the effects used on the video which
we also included to have a retro look the production. However in some parts of the video we used
the cloning and the hand drawn techniques, this was to make our video stand out and look different.
But also add the the feelings attatched to the video, as we waned to make a happy, fun and in some
ways, messy king of video to not only atch the song and lyrics but also the ideas and feelings to put
across to our audience. Which is something that we did well as we wanted them to feel happy, have
fun and also feel a part of the music video.

3. The website
Before creating our own website we looked at real bands websites for inspirations and
ideas to work towards. We really liked the idea of a Gif background which was on Two
Door Cinema Clubs website, which we showed by making our own GIF as the
background for our album. We also liked the layout and look of websites from Glass
Animals and also Metronomy which we took into consideration when creating our
website.
On our website we included tabs such as Home, about us, music, video and a store tab
which was used to portray some merchandise which we created such as t-shirts.
One thing that we did notice however which made our album different from real
albums is that none of the bands/artists we researched ad their websites created on
Wix, the platform we used to create ours. We think this was because they obviously
have a bidget and the resources to create their websites in pretty much any ay they
choose, where as we had a lack of these resources and could only really use Wix.
However I think our end product worked really well and also looked just as good as
some real band websites.

4. The album
Our initial ideas for our album was that we wanted to make a simplistic looking retro
album. This then turned into the idea of making a vinyl not a CD, to make it look different
from the rest and also keep that retro vibe. For the actual visuals of the album we were
influenced by “The English Riviera” by Metronomy which is just a simple, but effective,
retro looking album cover. We then thought the idea of the sky image would look cool so
we used that and thought how we could elaborate from it.
We ice again conformed with Goodwin’s conventions of having the band name and the title
of the record on the front. Also included on the front cover was the hand drawn outline of
the “foregniers” which portrayed the band, with that we had sort of crated a logo for the
band and was heavily included after this with the merchandise, website and also the
inserts of the record.
On the back cover we had track listing with a A side and also B side which is common on
vinyl records, so we stuck to normal conventions once again with the album. Also on the
back, to back up the retro look, we included a polaroid style photo which was took during
filming. We thought this would be good to include as it matches with the style of the
record and also gives the customers another little bit of detail to consume.