The document provides information about a music video created for the band Crimson. The target audience is males and females aged 18-40 who enjoy music, socializing, drinking and fun. The music video's story line involves two groups, common people and non-common people, who have a powder paint fight. The goal was to create a fun, lighthearted video reflecting the band's style while using conventions of music videos like visuals moving to the beat and different shots.

1. Music Video

2. Intro...
Band name: Crimson
Single: Common People
My aim on this unit was to create a successful
music video, Promotional poster and digi pack
for my band called Crimson and make it
appealing to their target audience. The target
audience are males and females from the
age of 18-40 who are middle class people
that love music, socialising, drinking and
having great fun living their lives to the
fullest and not taking themselves so
seriously.
The idea of our music video is about two
groups of people. Common people and

3. Non- common people. The story
line builds up to a big powder
paint fight between the two
groups. The non common people
want to have fun and be like
common people. We are keeping
to the genre characteristics, this
music video is light hearted its not
a serious story line its about having
fun and letting your hair down
which reflects our band Crimson.

4. In what ways dose your media product use, develop or challenge forms and conventions of real
media products?
We have chosen to create a music video for a song sung by
the real band Pulp. We have watched their music video
and decided we wanted to recreate a part of a scene. Our
Intertextual references was the common people music
video trolley scene, as show in the pictures.
Also we got in idea to do some thing like the cash in my
pocket music video where it was continuously shot in one
sequence. We only wanted to do a little part of this and
even that took about 12 takes. The first one is of Billy
saying a line and then he goes through a door, then Archie
comes through the door and says a line. Originally after
that Laura was supposed to come down the stairs as Archie
goes up but when the footage was uploaded it was out of
sync, so we cut it and filmed that bit separately.

5. We kept to the codes and conventions of a music video, such
as visuals moving along to the beat, fast cuts, split screens,
close-ups, extreme close-ups, mid shots, lip syncing, longs
shots and a storyline.
I looked at a lot of music videos that I personally liked for
inspiration, such as Coldplay, Every tear drop is a water
fall video. My favourite thing about the video is the stop
motion and the text that says the lyrics. I like how
colourful and fun it looks, it put me in an uplifting mood.
This is how I want people to feel when they watch
common people, make them happy and laugh.

6. How effective is the combination of your main product and ancillary texts?
As a whole the combination of the main product, music video, and the ancillary texts, digi pack
and poster, in my opinion work really well together. They all have links with each other. I have
kept things the same to make it clear they are for a band called ‘Crimson’. Overall I think that the
music video is the strongest product, then my digi pack and then my poster. I think it is the build
up that makes our video strong and how much fun it looks, it may get the audience thinking that
hey want to get involved.

7. This is my final digi pack
design that I made for my
band ‘Crimson’. I wanted it
to be eye catching so that
someone going shopping
for a CD would see it
standing out from the rest.
I also wanted my digi pack
to reflect my music video
for ‘common people’. I
wanted the front cover to
be simple but also look
good. For my album cover
I got my inspiration from
an existing album called
‘Silver Side Up’ which is by Nickleback. I kept to the codes and conventions of the
music video and band, which is fun, exiting and an in your face attitude. I decided not
to take a screen shot from the video and put it on the front cover because I wanted to
use something unique and that is not seen in the video. The reason why the face is
multicoloured is to make a link between the powder paint fight in the video and the
digi pack. The text ‘Explosion of colour’ was originally also multicoloured just like on
my poster but I couldn't see the text because it blended in with the background so I
made it all red. The reason why I choose red is because the band is called ‘Crimson’
which is also a colour (red). From my research looking at other Indi pop bands
typography they all seen to be in capitals and black and white. The reason why
‘Crimson’ is in capitals is because it’s the name of the band and is most important,
‘Explosion of colour’ is the name of the album so it shouldn't take the attention away from the bands name.

8. I used Photoshop to edit my digi
pack. I had a rough idea of what
I wanted my final product to
look like when I planned out
with a drawing, It looked better
in my head that on paper. I
have included all of the codes
and conventions used to make
up a didgi pack such as spines,
barcode, front cover, back
cover, institution logo, name of
the songs, name of the band
and the CD. From the feed back
I got I was told to include a
picture of the lead singer
Which is on the middle panel, originally I had an image of watercolours
dripping down a page but I edited it which is now the background image and
put the lead singer on top. I carefully thought of the names of the songs to
reflect the bands personality, also on the panel is another image of half a
painted face. Next to that is an image of people in the music video which
would make a clear connection with the video and digi pack. On the CD I put
a picture of the powder paint and also added the band and album names
what I have seen from my research most CD’s have this. On the final panel I
have put an image I took of my chin, this image is also on my poster
promoting the single ‘Common People’. I think my digi pack is successful as I
feel as though the bands personality is coming out with the bright fun
colours. Also I think it defiantly applies to the bands target audience.

9. This is my final poster design to promote the
• This is my poster for
album and single. I also made this by using
Photoshop. Just like my album cover I wanted it
crimson
to look simple yet effective. I like how the chin
is the most dominant part of the poster so it
will peoples catch attention and then people
will read ‘Crimson’ and the coming out date.
This chin as also on my digi pack which make a
link between the two. Unlike my album, on the
poster ‘Explosion of colour’ is multi coloured
which was my original idea. The typography is
the same as my digi pack. I placed the text in
the middle of the poster from largest to
smallest to show importance. I think the black
background makes everything stand out. From
my research red black and white are the three
main colours used in advertising because they
all stand out from each other. In the bottom
corners I have put the Rough trade logo which
the band are signed to, the HMV logo and the
DVD logo. Overall I really like my poster and I
think that it makes a successful promotion
poster.

10. What have you learnt from your audience feedback?
I think that all of the feed back my group got was really good, by this I don't mean that it was positive
feedback we took on board what people were saying was wrong with our video and we wanted to improve
on the parts where it was being criticized. From the first viewing we have made a lot of changes to our
video. Everything that we have been told to change we have done and now our video looks even better.
In our feed back there were a few comments about lip synching in some parts of the video where it is out of
time and not very clear. We wanted to improve on this so it meant getting rid of all of our band footage and
finding a new lead singer as the person we choose originally wasn't enthusiastic enough with moving his lips,
also a downfall was our own fault by not playing music while filming, so we also re shot some parts after
Christmas where I got an apple byte speaker which is really loud.
We was told that our story line doesn't
make sense because there is a lot of
random footage in it. So we needed to
create clues in the video that the powder
paint fight is coming up. So at the start
the powder paint pots are introduced.

11. Also there was a part in the middle of the song
where the beat gets fast but we had a slow motion
part there so we re-edited it so each visual cut
matches the music. Now it looks even better and
more professional, I learned that a music video in
the charts has over 300 cuts.
Although we got some negative feed back we did get
positive feed back too. Everyone loved the footage
we got of the powder paint fight. Also we got good
comments on the split screens , slow motion and fast
forward edits.

12. How did you use new media technologies in the construction and research, planning and
evaluation stages?
New media technologies where very useful in this
project, they helped throughout the whole duration
of making the music video, editing the music video,
editing my poster and digi pack.
Through the construction of our music video we
have used various media technologies. To film we
used a flip camera and tripod to keep the camera
steady while filming, the only downfall with these
was that we had to keep changing batteries quite
often. But you get a really nice picture from them.
We also used final cut pro which is a programme on
the computer that lets you edit the footage, cut it
I also used my Apple
up, rewind it , slow it down, speed it up. We had
fun experimenting with different techniques as Byte speaker so
shown in our music video. We used Apple Mac people could sing
computers to do this on. We have also used a along to the music
website called Blogger where we use it as a diary to while filming.
update everything we are doing or any thing we
have changed it allows us to up load images and
links.

13. We also used Facebook to arrange an event for our powder
paint fight because we needed a lot of people to make up
the two groups.(common people, on common people). We
arranged in a week advanced to give people notice on what
to wear and to meet on the field. A lot of people said the
couldn't make it. In the end we had about 8 people to film
with but I think the footage looks good.
To shear our video we used the social network. First it was
uploaded you YouTube, then I uploaded if to Facebook
because that is where we would get most comments and
views. Then I looked for Pulps official Facebook page and
posted it on there, I also tweeted it on twitter lots of times
and also tweeted it on the official Pulps twitter page. And
then I tweeted it to Jarvis Cocker who is the lead singer of
Pulp. So far we have 174 views on YouTube.