The document provides a layout plan for a film poster promoting the film "The Sorceress." It includes details on the poster's conventions, title, text, background, main character, and planned techniques. The title will be at the bottom center in bold with a neon green effect. The release date will be beneath in white. Actors' names will be at the top in the same font. The background shows Earth and an unknown planet facing each other with UFOs, suggesting conflict. The main character stands between the planets with powers, leaving questions. Planned techniques include using Photoshop selection and adjustment tools.

1. Pre-Production

2. Conventions: This is a layout plan for my main film poster. As this is the final poster before the
film's 'release', it needs to have the most information on it. I have included all the conventions
need for a main promotional poster. These are the film title, release date, production credits/
billing, actors starring and the main character.
Title: The film title is placed at the bottom center of the poster. It is in bold and written in the
font 'IM Fell English SC'. I will be using an alternative font for my poster which is shown in the
style sheet (next slide). It also has a 'neon' effect added to it which created the green shades
around the text. This makes it stand out amongst the other text and is recognizable as the title.
Text: The release date is placed at the bottom of the poster beneath the billing. It is written in
the font 'Lora', but an alternative font will be used for the final poster. It is enlarged so it is
noticeable and written in white, contrasting the blue earth in the background. This makes it stand
out beneath the film title, this is important because it tells the audience what day it will be
available to watch. The actors' names are listed at the top of the poster in the same font, this tells
the audience the main people who will be starring in the film.
Background: The background is an image in space. It shows two planets, Earth and an unknown
planet facing each other in the top and bottom centre. On either side of the unknown planet are
UFO's. This tells the audience that there will most likely be some sort of conflict between these
two planets. The unknown planet being at the top could suggest that they are the most powerful
or stronger between the two. The planets at opposite sides could also suggest good vs bad. The
main character is centre of the poster in between the two planets and shown with their powers.
This suggests that they may be part of this conflict or even stuck in the middle during this conflict.
There is lots of mystery as the audience doesn't know much about the film from the poster and
leaves open lots of questions. This is good as it may entice the audience to want to see the film
and find out what it's about.
Character: My main character is placed in the centre of the poster. For my plan I used a
silhouette image to show as an example, an actual image of the main character will be used for
my final posters. There will be a full body shot of the character and they will be facing the camera
with a serious expression. They are stood in one of the classic 'superhero' stances and appear
confident and determined. On the characters hands is a beam of light, there is also sort of a
mystical green mist surrounding the bottom half of the character. These are meant to represent
the characters powers and the color of the powers, hence the title 'The Sorceress'.
Techniques planned to use: To create a poster like this, I will be using skills in Photoshop. I will be
using techniques like the one used in my experiment where I created a poster for the film
'Gravity'. I will need to use the quick selection tool, especially when creating my character for the
poster.I will also be using a variation of adjustment layers such as the 'curves' layer to make sure
all the images edited together are consistent with the color scheme. The 'camera raw' tool will be
used for overall color grading near the end of completing the poster.
Flat Plans: Film Poster

3. Poster Style Sheet
Background Colour Scheme:
For the background colour
scheme, as it is based in
space there is blacks and
dark blues for the galaxy.
The grey/white colours will
be for the stars or part of the
galaxy look in the
background. The green
colour will be showing my
characters powers, which I
plan to be surrounding the
character and throughout
the background.
Characters: This colour
scheme is for my main
character and her
costume. The main
colours will be black and
silver/grey. There will
also be hints of green
throughout to represent
the characters powers.
Text Colours: The text
colours is co-ordinated with
the background colour
scheme so it is all cohesive. I
am planning on having the
majority of the logo the dark
grey/ silver colour and the
lighter grey for highlight. The
green colour will be
incorporated throughout the
logo and text. These colours
will stand out amongst the
darker colours in the
background colour scheme.
Fonts:
Font 1: Perry Gothic by DeNada Industries
This is the font I am planning to use for my logo, this will be seen on almost all my products. I love
the gothic style; my character is more of a witchy style and I feel this font would fit them well. It is
bold and eye catching and would fit well with my products.
Font 2: JMH Holy Bible by Jorge Moron
This is an alternative font that I was thinking of possibly using for my tagline. It still has that gothic
style and is bold but less extravagant than the first font. I think that this would fit well with my
logo font as they are a similar style. It is still eye catching but doesn't take away the attention from
the logo, which I am wanting to be a focal point and memorable throughout my products.
Both fonts were found via dafont.com

4. Masthead- This is placed at the top of the cover; it is enlarged and in bold font, so it is noticeable as
the magazine title. This is in the font 'League Spartan', but I will be using an alternative font for my
final magazine cover.
Film Title- My film title 'The Sorceress' is placed at the bottom center of the cover. It is enlarged and
written in the font 'Libre Baskerville'. It also has the neon effect included, which created the green
highlights behind and around the text. For my final cover, my film logo will be placed here instead of
the text, but it will feature a similar font and color scheme as shown on my style sheet.
Cover Lines- These cover lines are what I will be using when making my final cover. There are bold,
attention-grabbing words and phrases written throughout - 'exclusive', 'never before seen' and
'behind the scenes'. These draw the audience in and make them want to read the magazine and get
all the exclusive content. These cover lines are paced around the outside of the magazine, this is so
they don't take attention away from the person that is featured on the cover. They are written in the
font 'Anton' and the letter spacing is adjusted. An alternate font will be used for my final piece.
Some of the text has the neon effect on it, I used this to add the green highlights behind the text, so
it is cohesive with the film title. The rest of the text is in white, this matches the masthead and
contrasts with the darker background.
Color Scheme- The color scheme is black, white and emerald green tones. This will be cohesive
throughout the various products created. This color scheme is mostly based around my main
character, and their costume design and powers.
Barcode + Price- The barcode and magazine price is placed at the bottom left of the magazine. This
is a convention and required when designing a magazine cover.
Cover Photo- The front cover features a silhouette of a full body image of a superhero. For my final
product, my character will be there in place of the silhouette. They are placed center of the cover to
draw attention and are stood with a confident stance. The background features a satellite image of
Earth from space and stars around it. The background image has been adjusted so it has more of a
greener tone, rather than a blue, to match the color scheme of the text around the magazine. This
cover design will be cohesive with my other products and will feature similar elements. For example,
the main character will be centered throughout the products, they will also be in space so the
products will all have a similar background.
Flat Plans: Magazine Cover

5. Magazine Style Sheet
Text Color Scheme: This color scheme is very similar to
the background. This is because I wanted it to match
with the cover image like how many well-known
magazines do. I chose green for some of the text colors
to match my main character and the posters. The text
won't be fully green but have a green glow around the
letters to match the logo. The cover image overall
appears quite dark, the white text will contrast this and
will stand out as the masthead and around the cover.
Grey colored text will also be used to co-ordinate with
the background. However, because this is darker it will
only be this color around the brighter parts of the image.
Background Color Scheme: As the posters all have
a space theme or show the character in space.
The cover image will also have an image of the
main character with a space background. Like my
magazine flat pan, the image will be re-colored to
have more green tones instead of blue. The
emerald green tone that represents the main
characters costume and powers will be the main
undertone in the background. The grey, off white
and black shades will be for the other space
colors in the background image. These colors will
also co-ordinate with the text on the cover.
Cover lines font:
Build Titling by
Typodermic Fonts
Masthead font:
Build Titling by
Typodermic Fonts
I chose this font for my masthead and cover lines
because it is bold, even in a lighter weight, and it
stands out. The letters look crisp, modern and
official and would stand out on a magazine cover. I
will be using the same font for my masthead and
cover lines, so the look is consistent. The masthead
will be in a higher weight like semi-bold or bold, so
it stands out as the title of the magazine. The cover
lines will be in light or regular weight.

6. Flat Plans: Social Media Ads
These are the flat plans for my social media ads. The top image was made to
mimic an Instagram post with the square format. The bottom image was for a
Facebook ad or could even be used as a billboard. The colour scheme is kept
the exact same as the products on the previous slides (*see previous flat
plans and style sheets). For the social media ads, I wanted to include minimal
text opposed to the poster. I included the release date and film title on both
and kept the image and character the main focal point. I have used images
similar to or the same as the ones used in my previous flat plans.
The top image shows a medium body shot of my main character. For my flat
plan I used a silhouette image but this will be replaced with my character in
the actual design. Behind her is the space background that is featured on the
other products, and also one of the planets that is shown on the poster. Her
powers are also presented and surrounding her.
The bottom image shows a full body shot of my
main character. The layout of this is similar to
the film poster but in a different format. There
are the two planets facing each other, but they
are placed to the left and right of the poster
instead. This layout is different to cater to the
rectangular format of the ad. The film title and
release date is placed at the top and bottom of
the image and the film title is slightly behind
the character.

7. Flat Plans: Merchandise
For my merchandise flat plan, I created a t-shirt and
mug design. For this design I wanted to incorporate
the poster design and layout to keep it consistent, I
also wanted it to look more like a logo or design
rather than a film advertisement and title. To create
this design, I chose one of the planets from the
posters and centred it behind the character, the
characters silhouette is featured and her powers
presented. This design still remains consistent with
the other promotional products but with a more
space themed design rather than an obvious film
promotion. I ensured the design fit on different
colour backgrounds and on different sizes as shown
on the images of the t-shirts. I also added this design
to a mug mock-up to show that I will be making a
variation of products and not only just posters and t-
shirt designs.

8. Production Schedule: Week 1
Day/Lesson Tasks
Monday 12th April - Logo/ title design:
• Use Illustrator for fonts and text
• Use Photoshop afterwards for any photo
editing or colour correcting.
• Make sure the logo fits multiple colour
backgrounds.
- Start teaser poster
- Production diary
Tuesday 13th April - Finish teaser poster:
• Make sure it fits conventions (e.g. logo,
release date)
- Character poster:
• Include main character, film tagline and
release date.
- Production diary
Wednesday 14th April - Film poster:
• Include film title, tagline, release date,
production credits and characters.
- Make sure all the posters co- ordinate and are
cohesive.
- Production diary (take screenshots of process
throughout the day)

9. Production Schedule: Week 2
Day/Lesson Tasks
Monday 19th April - Billboard Ad:
• Make sure it is bright, noticeable and
memorable.
• Include logo, tagline, main character(s) and
release date.
- Production Diary
Tuesday 20th April - Bus Ad (Transit Adverts):
• Create different formats/sizes suited to
different types of transport
- Production Diary
Wednesday 21st April - Social Media Ads:
• Create different formats and sizes for different
social media platforms (e.g. Facebook, Twitter,
Instagram and Instagram stories)
- Production Diary

10. Production Schedule: Week 3
Day/Lesson Tasks
Monday 26th April - Magazine Cover:
• Make sure all conventions are included
(masthead, cover lines, barcode)
- Production Diary
Tuesday 27th April - Merch Design:
• T-shirt and hoodie design (make different
styles)
• Make sure the logo is featured or referenced.
- Production Diary
Wednesday 28th April - Merch Design:
• Continue t-shirt and hoodie designs (different
styles)
- Production Diary

11. Production Schedule: Week 4
Day/Lesson Tasks
Monday 3rd May - Merch design:
• Use Illustrator for sticker and keyring designs
- Production Diary
Tuesday 4th May - Merch design:
• Use Photoshop for mug and bag design mock-
ups
- Production Diary
Wednesday 5th May - Merch design:
• Special edition poster design or comic book
cover.
- Production Diary

12. Production Schedule: Week 5
Day/Lesson Tasks
Monday 10th May - Checking over posters:
• Make sure they all match each other.
• Make sure they each have the correct
conventions.
• Final corrections
- Production Diary
Tuesday 11th May - Checking over ads and magazine cover:
• Make sure they're noticeable and stand out.
• Check that the aspect ratio is correct for the
social media ads.
• Final corrections/
- Production Diary
Wednesday 12th May - Checking over merch designs:
• Make sure everything is cohesive and fits the
film concept.
• Final corrections
- Production Diary:
• Take screenshots each day to add to the
production diary.

13. Risk Assessment
Potential Risk Solution
Water is spilled on computer or electricals. If water
is spilled in class on the computer or any other
electricals, this could break the device. It is also very
dangerous to myself and anyone in the class.
To prevent this, I will make sure to not have water in
the classroom and make sure the computer I'm working
on isn't near any water.
Chair may break. This could cause injury to myself and
potentially others depending on how it breaks.
To prevent, make sure the chair is suitable to sit on before
using and make sure it doesn't look damaged. If it is
damaged or could possibly break then make the tutor
aware of this.
Wires left open on the desk and floor. This could
dangerous and cause a tripping hazard or risk of getting
the mouse caught in the wires.
Make sure wires are tucked away behind the back of the
computer so there is open space for the keyboard and
mouse.

14. Contingency Planning
Potential Issue Solution
Issues with transport. I travel to college by train and bus,
with these modes of transport there is risk of them arriving
late, or not arriving at all in some cases. This will affect my
work as I may be late into college meaning I have less time
working on production.
If I know about these issues ahead of time, I will arrange
to get an earlier train or bus to make sure I arrive on time.
If these happen unexpectedly, I will have to possibly arrange
a lift to college with family members. I would also make up
the time I missed in college in my own time.
Files corrupt. If my files corrupt from any photographs taken
or work done on software then I will lose all of that work. This
could affect my production schedule as I will now need to
make time to redo the work.
Make sure to have backups saved on multiple devices e.g.,
OneDrive, USBs, external hard drives. If files corrupt on all of
these then I will have to redo the work, if I've screenshotted
my process throughout the day for my production diary, then
I should be able to redo the work fast and get the same
result.
Run out of file storage. If I run out of file storage, I won't be
able to save my work and will lose my progress.
I will make sure there is enough file storage before I do any
work or take any photographs. I could also save my work in
a folder on OneDrive or bring external storage like a USB.
Mac computers stop working. If the Macs at college stop
working, I won't be able to do any work that day. This will
affect my schedule as I will need to make up the time I
missed working on production.
If the computer I use stops working, I could try another
computer in class if there is one available. If they don't work
or there isn't any available then I would have to use my
computer at home after college, and work on something else
in college.

15. Health and Safety
Potential Issue How will the issue be avoided?
Eye strain and headaches Taking regular breaks at appropriate times to prevent eye
strain and headaches and to ensure that you're not
spending too much time in front of the screen. This can
also help re-gain focus.
Tripping on bags or equipment left out Make sure all bags are tucked under desks and any
equipment is on/under desks or out of the way of the
walkway.
Back pain from poor posture whilst working on the
computer.
Make sure to take regular breaks at appropriate times get
some exercise such as walking around, this will help
prevent the back pain.

16. Resources
Equipment/ Props/ Software needed Locations needed
https://unsplash.com/ York College
https://www.pexels.com/
Adobe Photoshop
Adobe Illustrator
USB Stick
For the links listed in the resources needed table, these are links to websites that have free to download, royalty free photos.
Because I do not know anyone able to model as my character, and my concept is set in space. I will need to use royalty free photos
to edit the space images and the character. To make sure this is my own work, I will edit all the photos as much as possible to make
them different from the original and demonstrate my skills.
The character design will also be my own original design. I will make sure to link the photos I use.
I will be using Adobe Photoshop for most of my work and making all aspects digitally, this software is used for photo editing and
design, it is also used for creating and editing mockups which I will be using when designing merchandise. I will be using Adobe
Illustrator to create my film logo; this software is used to create digital images and typography. If needed I will also use it for text
on other products e.g., magazine cover.

17. Budget
Transport- £16 train ticket 5 weeks= £270
Transport- £2 bus ticket
Software- £16 Adobe Creative Cloud 5 weeks= £20
Budget = £290

18. Pre-production
• What are you making? (explain what you have been asked to do)
For my FMP, I am making a promotional package for a superhero film concept I created called 'The Sorceress'.
(write what it's about). A promotional package is a collection of media products that is created to attract a
target audience's attention towards a product. E.g. films, tv shows, food products. The promotional package
that I am making will have a variation of different media products. I will be making 3 different posters to
promote the film- a teaser, character and main/final poster. I will be designing a variation of different ads, I will
be making a bus ad and social media ads in different formats for different social media websites or apps. I will
also be designing merchandise, as these are popular products sold before and after superhero films. Products
such as t-shirts and a phone case design will also be made.
• Why? (What is the purpose of making your Film)
I chose to do this for my project as I would like to go on to study advertising and graphic design at university
and would like to work in that industry. I thought that choosing this for my project would best showcase my
skills and also help develop my skills. As this is my final project for my first year, I also wanted to work on a
project I enjoy and are passionate about as I will be spending a lot of time working on it. I have also always
enjoyed the superhero film genre so I thought this would be the best choice for a film concept to promote.
Reflection:

19. Pre-production
• Who is it for? (Audience)
My target audience is ages 16-20. This is the age group that I fall under so I should be able to create products
that attract this age category. Also, according to morningconsult.com, the age group 18-29 were the only age
group where the majority said they enjoy superhero films and will continue to see them.
• Where will it appear/on what? (How will audience see it)
To submit my work to be graded, it must be uploaded on to my FMP blog on 'Blogger' so this is how the
audience will be able to see the products.
Reflection: