Alice is exploring color schemes and themes for her photography project on theatre by analyzing photos with different color palettes. She analyzed 3 photos relevant to theatre and extracted color swatches from each using Photoshop to gather applicable colors. She will use the color schemes as inspiration for her own photos. She also discussed potential photo ideas at various theatre locations, including shots from the stage and auditorium, as well as backstage areas. She created call sheets and schedules for a planned photo shoot at York College featuring a model in costume.
The document provides examples of photographs and layouts the author is considering for their magazine project on musical theatre. They analyzed color schemes from example photos and collected color swatches. For magazine layouts, they created mockups including a cover page with an image and title in different fonts. A double page spread mockup included show information and fonts representing different genres. Additional photographs are proposed from the stage and auditorium of a local theatre to provide views of the space from different angles.
The document discusses the process of creating a double page spread (DPS) for a mock music magazine. The author decided to do a two-page introduction spread and article. They wanted the introduction image to be a close-up and the DPS image to show more of the artist. Photos were taken to feature the artist's persona and more human side. A logo was designed for the artist to be featured on the introduction page. The final DPS matched the style of the front cover and featured the artist's image and a timeline sidebar on the article pages.
Holly Corden created a magazine cover and contents page to represent the alternative rock genre. She used dark colors like black, red, and white throughout. Fonts and images were chosen to look unusual or "destroyed" in keeping with alternative aesthetics. For the cover, she included an alternative-styled photo of a model, distinctive masthead font, and cover lines featuring famous alternative artists. The contents page also featured band photos and a scribbled-looking font for section headings. Holly believes her magazine appeals to a wide alternative rock audience through its variety of featured artists.
The document describes the process of designing a movie magazine cover. It discusses choosing fonts, adding text elements like taglines and cover lines, editing a photo of an actress, and arranging elements on the page. The designer takes inspiration from existing magazines like Empire and experiments with layout, colors, fonts and effects to meet conventions of movie magazine covers and create an eye-catching final design.
The document discusses plans for various cosplay photo shoots and magazine content. It considers font, logo, and color scheme designs. It also outlines plans for different photo shoot locations featuring various cosplay costumes. Safety and contingency plans are discussed in case of issues like equipment failure, poor weather, or other problems.
The document provides a layout plan for a film poster promoting the film "The Sorceress." It includes details on the poster's conventions, title, text, background, main character, and planned techniques. The title will be at the bottom center in bold with a neon green effect. The release date will be beneath in white. Actors' names will be at the top in the same font. The background shows Earth and an unknown planet facing each other with UFOs, suggesting conflict. The main character stands between the planets with powers, leaving questions. Planned techniques include using Photoshop selection and adjustment tools.
The document provides details on the design and content of a print film magazine. It discusses the target audience as those aged 16+ interested in films. Inspiration is taken from typical magazine layouts including masthead location and main sell lines. The magazine will focus on an exclusive look at an upcoming horror film. Images are selected for the front cover and double page spread that suit the genre and purpose. Legal and ethical issues with using copyrighted content are considered. Final designs for the front cover and double page spread are presented, achieving the goals set out.
The document provides an evaluation of several digital graphic narrative assignments completed by the student. For each assignment, the student summarizes what they liked about their work and how they could improve. The assignments included creating images using basic shapes, rotoscoping, incorporating film quotes, experimenting with text effects, applying a comic book filter, telling a photo story, an illustration, and developing a narrative environment. The student provided thoughtful critiques on how they could strengthen visual elements, styles, details, and overall cohesion for each piece.
The document provides examples of photographs and layouts the author is considering for their magazine project on musical theatre. They analyzed color schemes from example photos and collected color swatches. For magazine layouts, they created mockups including a cover page with an image and title in different fonts. A double page spread mockup included show information and fonts representing different genres. Additional photographs are proposed from the stage and auditorium of a local theatre to provide views of the space from different angles.
The document discusses the process of creating a double page spread (DPS) for a mock music magazine. The author decided to do a two-page introduction spread and article. They wanted the introduction image to be a close-up and the DPS image to show more of the artist. Photos were taken to feature the artist's persona and more human side. A logo was designed for the artist to be featured on the introduction page. The final DPS matched the style of the front cover and featured the artist's image and a timeline sidebar on the article pages.
Holly Corden created a magazine cover and contents page to represent the alternative rock genre. She used dark colors like black, red, and white throughout. Fonts and images were chosen to look unusual or "destroyed" in keeping with alternative aesthetics. For the cover, she included an alternative-styled photo of a model, distinctive masthead font, and cover lines featuring famous alternative artists. The contents page also featured band photos and a scribbled-looking font for section headings. Holly believes her magazine appeals to a wide alternative rock audience through its variety of featured artists.
The document describes the process of designing a movie magazine cover. It discusses choosing fonts, adding text elements like taglines and cover lines, editing a photo of an actress, and arranging elements on the page. The designer takes inspiration from existing magazines like Empire and experiments with layout, colors, fonts and effects to meet conventions of movie magazine covers and create an eye-catching final design.
The document discusses plans for various cosplay photo shoots and magazine content. It considers font, logo, and color scheme designs. It also outlines plans for different photo shoot locations featuring various cosplay costumes. Safety and contingency plans are discussed in case of issues like equipment failure, poor weather, or other problems.
The document provides a layout plan for a film poster promoting the film "The Sorceress." It includes details on the poster's conventions, title, text, background, main character, and planned techniques. The title will be at the bottom center in bold with a neon green effect. The release date will be beneath in white. Actors' names will be at the top in the same font. The background shows Earth and an unknown planet facing each other with UFOs, suggesting conflict. The main character stands between the planets with powers, leaving questions. Planned techniques include using Photoshop selection and adjustment tools.
The document provides details on the design and content of a print film magazine. It discusses the target audience as those aged 16+ interested in films. Inspiration is taken from typical magazine layouts including masthead location and main sell lines. The magazine will focus on an exclusive look at an upcoming horror film. Images are selected for the front cover and double page spread that suit the genre and purpose. Legal and ethical issues with using copyrighted content are considered. Final designs for the front cover and double page spread are presented, achieving the goals set out.
The document provides an evaluation of several digital graphic narrative assignments completed by the student. For each assignment, the student summarizes what they liked about their work and how they could improve. The assignments included creating images using basic shapes, rotoscoping, incorporating film quotes, experimenting with text effects, applying a comic book filter, telling a photo story, an illustration, and developing a narrative environment. The student provided thoughtful critiques on how they could strengthen visual elements, styles, details, and overall cohesion for each piece.
The document discusses the student's research and design process for creating a magazine cover to promote their film trailer. They looked at real magazines like Empire and Total Film for conventions around layout, colors, fonts and images. For the cover image they chose a pose of the main character to represent his cocky personality. They included information on upcoming films, interviews and used multiple colors and fonts to make it visually interesting while still following conventions like including the film title more prominently.
The document discusses the student's research and design process for creating a magazine cover to promote their film trailer. They looked at real magazines like Empire and Total Film for conventions around layout, colors, fonts and images. For the cover image they chose a pose of the main character to represent his cocky personality. They included information on upcoming films, interviews and used multiple colors and fonts to make it visually interesting while still following conventions like including the film title more prominently.
In what ways does your media product useetaylorchs
The document discusses the design process for the front cover of a magazine advertising the author's film. Research was conducted on existing magazine covers to identify conventions. Key influences included the simplicity and minimalism of Entertainment Weekly. The cover features the film title in red, the tagline "School's Out This Summer", and a photo shoot of the main character. Additional stories and classmate film trailers are included to advertise other works.
The document discusses conventions used in movie trailers that the author took inspiration from for their own animated comedy trailer project. These include using a school bell at the start to indicate the school setting, introducing characters through animated titles or profiles, and juxtaposing dialogue to form fake conversations for comedic effect. The author analyzed trailers for films like Mean Girls, Angus Thongs and Perfect Snogging, Step Brothers, and Diary of a Wimpy Kid to find techniques to incorporate into their trailer.
The document outlines the student's plans for designing their music magazine, including choices for the masthead font, cover images, cover lines, contents page layout, and double page spread. For the masthead, they are considering fonts like "Punks" and "Indie Hype". The main cover image will feature a person holding a guitar and tea cup. Cover lines will promote stories on new bands and bands on tour. The contents page will list sections and stories in a two-column layout. The double page spread will profile the band "Car Crash City" with a low-angle photo and interview text.
This fanzine was analyzed for layout, design, and content ideas. Key points:
- Images were simple but suited the band The Doors. A studio close-up was effective on the cover.
- A double page spread filled the pages and placed text over a naturalistic photo.
- Font corresponded to the band's and used red for attention with a black and white color scheme.
- Content included band lyrics, quotes and details about their eras written in a biography style.
- Simplistic photography was effective at focusing attention on the content.
Question 6. What have you learnt about technologies from the process of const...Joss Bradley
The document discusses experimenting with different photoshoots and images to use in a magazine. It describes taking photos of actors posing as a band being interviewed and trying different camera angles, costumes, and backgrounds. It also mentions editing the photos in Photoshop to achieve different effects and manipulate the images to better represent the band's genre and fit with the magazine's style and layout. Feedback was gathered from target audiences on which photos were most engaging. The goal was to find images that captured the band's personalities and drew readers into the article.
The document discusses pre-production for various types of projects including print, moving image, video games, and audio. It provides examples of paperwork that could be included in pre-production such as risk assessments, storyboards, budgets, schedules, and other planning documents. The pre-production process is important for organizing a project before production begins. Effective pre-production ensures a smooth production process through thorough planning and preparation.
media school homework coursework questions one a levels sixth form media studies exams preparation powerpoint presentation music magazine front cover contents page double page spread article images editing text layers text masthead coverlines
This document contains evaluations from a student of various digital graphic narrative exercises they completed, including shaping an image, rotoscoping, working with text, creating a comic book page, photography, illustration, and initial ideas generation. For each exercise, the student provides what they liked about the image and what they would improve if doing it again. They note things like making shapes more detailed, adding more detail to rotoscoped images, experimenting more with text warping, increasing levels on a cutout tool, improving poses for emotions, and being more consistent with shading.
The document discusses the creation of a music magazine cover for a media studies project. The student looked at covers of Empire, Entertainment Weekly, and Total Film for inspiration. They took aspects like the masthead placement and using close-up actor photos. They created the cover in Photoshop, experimenting with different layouts and images before settling on one that best represented their film. The final cover draws from conventions of researched magazines like Entertainment Weekly, with a neat column layout and bold colors that tie the design together.
The document discusses the design process for a movie poster. It begins by researching conventions of typical movie posters such as including the title, credits, release date, and logo. Photos are taken of the main character in different poses. Fonts, colors, and backgrounds are experimented with to develop the visual style. Elements from example posters like Juno are incorporated, such as a hand-drawn effect. The poster aims to attract a young audience through its use of bold, bright colors and an emphasis on the comedic "nerdy" character.
In what ways does your media product use, develop or challenge forms and conv...jhalsallchs
The document discusses the creation of a film magazine cover based on research of real magazines. The author looked at Empire, Entertainment Weekly, and Total Film for inspiration. They took aspects like mastheads and close-up celebrity images to design their own cover in Photoshop. The cover went through several iterations before settling on a design inspired by Entertainment Weekly's neat layout and use of bold colors and a close-up image to represent the film and draw readers in.
The document discusses research on existing fanzines, noting that they use a variety of imagery from studio shots to natural settings, as well as simple to complex layouts and designs. Fonts and color schemes on fanzines range from corresponding with the subject to using different formats and colors. Content includes biographical writing, lyrics, and facts about the subject in an engaging way for audiences.
This document provides flat plans and shot lists for the front cover, contents page, and double page spread of a rap magazine.
For the front cover, the masthead will be in the top left with the issue number, date, and price below. The main artist photo will be in grayscale in the center. Cover lines will be below the photo. Shot lists include medium and close-up shots of the artist rapping.
The contents page will have the issue number on the left, with the same reversed artist photo. The contents and page numbers will be on the left. Shot lists include reverse angles of the artist.
The double page spread will feature a color close-up artist photo. The article
The document analyzes the front cover of a magazine created for a school project. It discusses the model, background, colors, fonts, layout and other design elements chosen for the cover. The goal was to create a magazine cover that represented classical music. Several alternative cover designs are also presented and analyzed.
The document summarizes revisions made to a fanzine and fan interview about musician Panda Bear. In the first draft of the fanzine, the author included too much background information and a formal writing style. The final draft focused more on personal experiences and opinions. Descriptive elements were kept for readability. For the fan interview, the first draft used a basic question/answer structure, while the final draft added context before each answer to engage readers. Overall, the revisions improved the works by making them more suitable for fan-written publications.
The document provides details about Alice Leeman's pre-production planning for an architectural photography booklet. It includes sketches of ideas for the booklet's cover, double page spreads, and an interview layout. It also includes photos and font ideas that relate to architecture. The overall goal is to create a booklet that showcases Yorkshire architecture and provides inspiration for photographers through Alice's own photos, text about locations, and an interview.
The document describes the process of designing a magazine front cover to promote the film "The Swarm". Key steps included:
- Choosing an image of the main character from a photoshoot that was also used on the poster.
- Editing the image in Photoshop to darken it and soften the edges for a more eerie effect.
- Adding a smoky effect in the background for visual interest beyond a plain black background.
- Including the film title at the bottom in a blurred, smoky text to fit the horror genre conventions.
- Adding a film reel across the page with scenes from the trailer for additional information and visual appeal.
-
Tyler Joseph experimented with clipping masks, shapes, and layer masks to create logos. He wants to use these techniques when designing his fanzine. He also experimented with drawing tools to colorize photos to make them look original. Tyler plans out his 12-page fanzine on the band Twenty One Pilots, with pages covering the band members, their albums, and lyrics. He finds fonts, color schemes, and layout ideas for the different pages. Draft texts are included for the biography pages on Tyler and Josh.
The document contains plans for images and layout for the contents page of a music magazine. It discusses using a main image of an artist with a plain background to make them stand out, with smaller additional images. Clothes and hair should contrast with the background. The layout would include the contents title, issue number, main image, and editor's comment, with additional images to separate sections of the magazine.
- The document discusses location choices for images in a music magazine called "Ultimately Pop".
- Plain, neutral backgrounds will be used for the front cover and main images to look professional and allow editing.
- Indoor locations like colored walls will be used for contents page images so they stand out, and backgrounds will be blurred.
- The double page spread will feature different locations, including outdoor settings like parks for smaller images.
- Locations like meeting fans in a parking lot will show the artist's connection to audiences.
The document discusses the student's research and design process for creating a magazine cover to promote their film trailer. They looked at real magazines like Empire and Total Film for conventions around layout, colors, fonts and images. For the cover image they chose a pose of the main character to represent his cocky personality. They included information on upcoming films, interviews and used multiple colors and fonts to make it visually interesting while still following conventions like including the film title more prominently.
The document discusses the student's research and design process for creating a magazine cover to promote their film trailer. They looked at real magazines like Empire and Total Film for conventions around layout, colors, fonts and images. For the cover image they chose a pose of the main character to represent his cocky personality. They included information on upcoming films, interviews and used multiple colors and fonts to make it visually interesting while still following conventions like including the film title more prominently.
In what ways does your media product useetaylorchs
The document discusses the design process for the front cover of a magazine advertising the author's film. Research was conducted on existing magazine covers to identify conventions. Key influences included the simplicity and minimalism of Entertainment Weekly. The cover features the film title in red, the tagline "School's Out This Summer", and a photo shoot of the main character. Additional stories and classmate film trailers are included to advertise other works.
The document discusses conventions used in movie trailers that the author took inspiration from for their own animated comedy trailer project. These include using a school bell at the start to indicate the school setting, introducing characters through animated titles or profiles, and juxtaposing dialogue to form fake conversations for comedic effect. The author analyzed trailers for films like Mean Girls, Angus Thongs and Perfect Snogging, Step Brothers, and Diary of a Wimpy Kid to find techniques to incorporate into their trailer.
The document outlines the student's plans for designing their music magazine, including choices for the masthead font, cover images, cover lines, contents page layout, and double page spread. For the masthead, they are considering fonts like "Punks" and "Indie Hype". The main cover image will feature a person holding a guitar and tea cup. Cover lines will promote stories on new bands and bands on tour. The contents page will list sections and stories in a two-column layout. The double page spread will profile the band "Car Crash City" with a low-angle photo and interview text.
This fanzine was analyzed for layout, design, and content ideas. Key points:
- Images were simple but suited the band The Doors. A studio close-up was effective on the cover.
- A double page spread filled the pages and placed text over a naturalistic photo.
- Font corresponded to the band's and used red for attention with a black and white color scheme.
- Content included band lyrics, quotes and details about their eras written in a biography style.
- Simplistic photography was effective at focusing attention on the content.
Question 6. What have you learnt about technologies from the process of const...Joss Bradley
The document discusses experimenting with different photoshoots and images to use in a magazine. It describes taking photos of actors posing as a band being interviewed and trying different camera angles, costumes, and backgrounds. It also mentions editing the photos in Photoshop to achieve different effects and manipulate the images to better represent the band's genre and fit with the magazine's style and layout. Feedback was gathered from target audiences on which photos were most engaging. The goal was to find images that captured the band's personalities and drew readers into the article.
The document discusses pre-production for various types of projects including print, moving image, video games, and audio. It provides examples of paperwork that could be included in pre-production such as risk assessments, storyboards, budgets, schedules, and other planning documents. The pre-production process is important for organizing a project before production begins. Effective pre-production ensures a smooth production process through thorough planning and preparation.
media school homework coursework questions one a levels sixth form media studies exams preparation powerpoint presentation music magazine front cover contents page double page spread article images editing text layers text masthead coverlines
This document contains evaluations from a student of various digital graphic narrative exercises they completed, including shaping an image, rotoscoping, working with text, creating a comic book page, photography, illustration, and initial ideas generation. For each exercise, the student provides what they liked about the image and what they would improve if doing it again. They note things like making shapes more detailed, adding more detail to rotoscoped images, experimenting more with text warping, increasing levels on a cutout tool, improving poses for emotions, and being more consistent with shading.
The document discusses the creation of a music magazine cover for a media studies project. The student looked at covers of Empire, Entertainment Weekly, and Total Film for inspiration. They took aspects like the masthead placement and using close-up actor photos. They created the cover in Photoshop, experimenting with different layouts and images before settling on one that best represented their film. The final cover draws from conventions of researched magazines like Entertainment Weekly, with a neat column layout and bold colors that tie the design together.
The document discusses the design process for a movie poster. It begins by researching conventions of typical movie posters such as including the title, credits, release date, and logo. Photos are taken of the main character in different poses. Fonts, colors, and backgrounds are experimented with to develop the visual style. Elements from example posters like Juno are incorporated, such as a hand-drawn effect. The poster aims to attract a young audience through its use of bold, bright colors and an emphasis on the comedic "nerdy" character.
In what ways does your media product use, develop or challenge forms and conv...jhalsallchs
The document discusses the creation of a film magazine cover based on research of real magazines. The author looked at Empire, Entertainment Weekly, and Total Film for inspiration. They took aspects like mastheads and close-up celebrity images to design their own cover in Photoshop. The cover went through several iterations before settling on a design inspired by Entertainment Weekly's neat layout and use of bold colors and a close-up image to represent the film and draw readers in.
The document discusses research on existing fanzines, noting that they use a variety of imagery from studio shots to natural settings, as well as simple to complex layouts and designs. Fonts and color schemes on fanzines range from corresponding with the subject to using different formats and colors. Content includes biographical writing, lyrics, and facts about the subject in an engaging way for audiences.
This document provides flat plans and shot lists for the front cover, contents page, and double page spread of a rap magazine.
For the front cover, the masthead will be in the top left with the issue number, date, and price below. The main artist photo will be in grayscale in the center. Cover lines will be below the photo. Shot lists include medium and close-up shots of the artist rapping.
The contents page will have the issue number on the left, with the same reversed artist photo. The contents and page numbers will be on the left. Shot lists include reverse angles of the artist.
The double page spread will feature a color close-up artist photo. The article
The document analyzes the front cover of a magazine created for a school project. It discusses the model, background, colors, fonts, layout and other design elements chosen for the cover. The goal was to create a magazine cover that represented classical music. Several alternative cover designs are also presented and analyzed.
The document summarizes revisions made to a fanzine and fan interview about musician Panda Bear. In the first draft of the fanzine, the author included too much background information and a formal writing style. The final draft focused more on personal experiences and opinions. Descriptive elements were kept for readability. For the fan interview, the first draft used a basic question/answer structure, while the final draft added context before each answer to engage readers. Overall, the revisions improved the works by making them more suitable for fan-written publications.
The document provides details about Alice Leeman's pre-production planning for an architectural photography booklet. It includes sketches of ideas for the booklet's cover, double page spreads, and an interview layout. It also includes photos and font ideas that relate to architecture. The overall goal is to create a booklet that showcases Yorkshire architecture and provides inspiration for photographers through Alice's own photos, text about locations, and an interview.
The document describes the process of designing a magazine front cover to promote the film "The Swarm". Key steps included:
- Choosing an image of the main character from a photoshoot that was also used on the poster.
- Editing the image in Photoshop to darken it and soften the edges for a more eerie effect.
- Adding a smoky effect in the background for visual interest beyond a plain black background.
- Including the film title at the bottom in a blurred, smoky text to fit the horror genre conventions.
- Adding a film reel across the page with scenes from the trailer for additional information and visual appeal.
-
Tyler Joseph experimented with clipping masks, shapes, and layer masks to create logos. He wants to use these techniques when designing his fanzine. He also experimented with drawing tools to colorize photos to make them look original. Tyler plans out his 12-page fanzine on the band Twenty One Pilots, with pages covering the band members, their albums, and lyrics. He finds fonts, color schemes, and layout ideas for the different pages. Draft texts are included for the biography pages on Tyler and Josh.
The document contains plans for images and layout for the contents page of a music magazine. It discusses using a main image of an artist with a plain background to make them stand out, with smaller additional images. Clothes and hair should contrast with the background. The layout would include the contents title, issue number, main image, and editor's comment, with additional images to separate sections of the magazine.
- The document discusses location choices for images in a music magazine called "Ultimately Pop".
- Plain, neutral backgrounds will be used for the front cover and main images to look professional and allow editing.
- Indoor locations like colored walls will be used for contents page images so they stand out, and backgrounds will be blurred.
- The double page spread will feature different locations, including outdoor settings like parks for smaller images.
- Locations like meeting fans in a parking lot will show the artist's connection to audiences.
This document discusses and analyzes several potential images for use in a magazine focused on rock/metal music. It considers images of a band, evaluating factors like atmosphere, style, focus, and suitability for different pages. While one image is deemed too distracting for a cover, others are praised for their rebellious feel, alternative style, and potential to attract attention on a double page spread through an inspiring location and model positioning. Minor criticisms are also noted to improve future photoshoots.
The document discusses the use of plain backgrounds versus outdoor locations for images in the author's music magazine 'Ultimately Pop'. Plain backgrounds will allow for easy editing and the addition of effects. Images taken outdoors would be harder to edit and could include unnecessary background items. A plain background creates a professional look and feel. The majority of images will use plain backgrounds, while smaller images in features may be taken outdoors at locations like parks or during meet and greets to relate to the target audience.
Reconnaissance and research into locationsrachaeldrake_
The document discusses the use of plain backgrounds versus outdoor locations for images in the author's music magazine 'Ultimately Pop'. Images on the front cover and contents page will use plain backgrounds to allow for easy editing and ensure the focus is on the artists. Smaller images in the double page spread may be taken outdoors to depict artists at concerts or meet and greets. A plain background provides a professional look while outdoor locations can help relate to the target audience.
The document provides details on the design process for a movie magazine cover. The designer begins with choosing paper size and duplicating layers to change background colors. Various fonts are tested for different elements. Photos are edited by smoothing skin, highlighting features, and changing eye color to match the theme. Text is arranged, sized, colored and styled throughout multiple iterations. Reference is made to real magazines for conventions like placement of taglines, interviews and photos. The final design includes a masthead, cover lines, photos, prices and other standard magazine cover elements.
The document discusses various fonts and design elements being considered for use in a magazine. For the masthead, the Laranjha Pro Fraco font is liked as it is simple and easy to read. For the main text, Calibri is liked as it is easy to read and professional looking. For the cover line, the Vanadine font is preferred as it is simplistic and sophisticated. Inspiration is taken from magazine covers showing medium close-up shots of models for the cover image. Poses using hands and busy backgrounds are noted. Double page spreads with articles and full images are preferred. Low angle informal shots and props like guitars are liked for content pages.
The student created a music magazine called "Urbanised" to represent suburban youth culture influenced by hip hop and R&B. They developed the magazine's design based on real music magazines, including features like a front cover artist and sidebars. The front cover featured a black and white photo with red lips to look "edgy" and convey meanings related to the music industry. The contents page used an abstract photo of a model with headphones licking a flower to portray listening to music. A double page spread included various photos and questions/answers in red and black font to profile the front cover artist. The student believes media companies like "Vibe" and "XXL" would be interested given the magazine's target demographic
This document summarizes and analyzes various aspects of existing beauty and makeup magazines and websites, noting elements that could be applied to the author's own planned production. Key points analyzed include images, lighting, colors, fonts, and audience appeal. Elements like diverse models, natural versus artificial lighting, and balancing text with images are discussed as effective techniques to engage the target audience.
This document describes a proposed magazine cover design project for Scarface, which is celebrating its 35th anniversary. The designer chose Scarface as it has had a powerful visual impact over the years. Secondary images and quotes from positive movie reviews are included. Text boxes advertise the anniversary, describe the movie's genre, and warn about mature content. The final design is presented, incorporating the main character's face, weapon, title text, and the designer's magazine logo. Feedback has been positive, attracting interest in the movie from those unfamiliar with it.
The document discusses the layout and design of a magazine contents page. It will include the issue number, date, a list of feature headings and descriptions, and a main image. The creator has chosen a black background and Gill Sans font for consistency. They have added colors, glows, and positioning to draw attention to key elements and fit all content. The main image is of the star featured on the cover, edited in Photoshop to remove the background and blend into the page.
The document discusses planning for the design of a magazine cover and interior pages. It includes potential magazine titles, fonts to use for the title, photos of artists for the cover, and proposed article titles and sections inside the magazine. Layout mockups are presented with placeholders for the magazine title, cover image, and other design elements. Production details like the magazine size and inclusion of color boards with potential color schemes are also noted.
The document contains responses from Ayo Adetoye describing the layout, design elements, and content that will be included on the contents page for a hip-hop magazine. Ayo plans to use a two column layout with images on the left and text on the right. The contents page will include features, reviews, and other articles related to hip-hop music. Images will relate to the articles and include representations of hip-hop artists and styles to attract and inform the target audience.
The document describes the process of designing a magazine cover in Photoshop. Key details include:
- A bold font and red color were used to give an "edgy" feel appealing to the target rock music audience.
- Feedback on an early draft suggested making changes to improve professionalism, such as adjusting colors, images, and formatting of cover text.
- Revisions included making graphics black for a darker tone, changing the central image, and altering coverline colors, sizes, and positioning to make content more noticeable and energetic.
This document outlines plans for an FMP fanzine about art and illustration. It will include information on different art styles, techniques, and products, as well as interviews with artists. The fanzine will feature a variety of artists' works to avoid repetition. Fonts, color schemes, potential products to feature, pagination, and layouts are considered. The goal is to showcase different varieties of artwork and engage the audience through vibrant designs and matching colors.
The document summarizes the key elements and design choices made for a media product contents page, front cover, and features page. The summary focuses on the key conventions and branding elements used:
The contents page uses images, titles, and page numbers to showcase the magazine's brand identity and rock/indie genre. The front cover uses direct address, headlines, and images to engage readers and communicate the brand. The features page similarly uses branding, images, and pull quotes to profile an article for the target audience.
The document describes the process of creating a music magazine in Photoshop and InDesign. It discusses editing photos of a model for the cover, including removing backgrounds and smoothing skin. It also covers designing magazine elements like the masthead, contents page, and double page spread through tools like variations, bevel and emboss, and adding transparent iPods to the background. The document provides details on photo and text editing as well as layout elements of the magazine.
The document provides details on creating a film poster and magazine review for a student film project. For the poster, the student chose an image showing three main characters with different expressions to convey the genres of comedy and horror. The image was edited to be darker and more foreboding. Fonts were selected and text was added including the film title, release date, and cast. For the magazine review, an atmospheric image of two characters was selected and layout conventions from real reviews were followed, including a large leading image and sections for key details and a verdict. The review was written for an independent music magazine to match its target audience.
The document discusses planning and design ideas for an album cover, including:
1. Choosing a simple, sans-serif font that is readable for all ages and appeals to both genders.
2. Experimenting with different font colors before deciding on a darker red to convey masculinity while still appealing to females.
3. Selecting close-up photos of the artist in casual poses with basic clothing and lighting to focus attention on the face and relate to the album's theme of realism.
The document summarizes Alice Leeman's experiments with editing images using Adobe Lightroom and Photoshop. In Lightroom, Alice learned how to adjust perspective and colors. She found the perspective tool useful for architectural photos. In Photoshop, Alice experimented with perspective warp to make buildings look taller, pop-up effects to make images look more 3D, and spiral effects around objects. The experiments helped Alice gain skills and confidence in using effects for her production work.
- Alice completed research for her FMP on architectural photography, including researching popular photographers and completing a proposal. She felt confident in her research and proposal.
- For week 2, she began her research PowerPoint and looked into existing products, primary research, and secondary research. She analyzed 6 existing products and conducted an interview.
- In week 3, she added 2 more slides on existing products and conducted an interview. She reflected on improvements she could make to her research.
- In week 4, she began her problem-solving PowerPoint, focusing on practical and technical problems as well as theoretical problems.
- In week 5, she finished her problem-solving PowerPoint and felt prepared to address challenges.
Alice will be taking photos outdoors for her project and needs to consider various practical problems like weather, equipment, and transportation. She plans to check weather forecasts and reschedule photo shoots if conditions are not optimal. She will also research locations beforehand to determine if models are needed. Financial planning is important as she needs money for transportation and refreshments. Proper time management, regular breaks, staying hydrated, and getting enough sleep will help Alice work productively.
- The document reviews several existing products including architectural photography portfolios and magazines.
- Key aspects that are noted include layout, use of images, inclusion of photographer bios, and techniques like adding location details.
- Elements from the existing products that the author intends to incorporate into their own portfolio and booklet project are identified, such as simple layouts, use of color themes, and specific editing techniques.
Research-Final Project for Architectural Photographyaliceleeman
Here are some potential interview questions you could ask an architectural photographer:
1. What inspired you to pursue architectural photography? What draws you to this genre?
2. How do you find architectural subjects to photograph? Do you scout locations yourself or are you hired for commissions?
3. What equipment do you typically use - camera body, lenses, lighting equipment, etc.?
4. What is your typical workflow for an architectural photography project - from initial scouting/planning to post-production?
5. How do you approach lighting different architectural subjects? Do you have different lighting techniques for interiors vs exteriors?
6. How do you get the right perspective and angles to showcase the architectural details
Three fanzines are summarized: one for a song, one for a fashion line, and one for the band Twenty One Pilots. Details examined include visual themes and styles, page layouts, inclusion of lyrics, facts or merchandise
- Alice will create an architectural photography booklet featuring photos from Leeds, York, and Sheffield as her final major project.
- She will include both photos and article text in the at least 20 page booklet. Her goal is to make it aesthetically pleasing without being overly busy.
- Alice will use Photoshop extensively to edit photos, add text, and apply techniques. She has experience with graphic design, photography, and Photoshop from previous projects.
- To evaluate her work, Alice will gather feedback from her target audience and check that she followed through on her initial research and planning.
The document outlines a proposed project idea for a magazine or book featuring architectural photography from various cities across Yorkshire, UK. The key points are:
1) The project would showcase photographs of different architectural buildings in cities like Leeds, Newcastle, Sheffield, York and expand the creator's design ideas.
2) Visiting new locations for photography gives the opportunity to discover places not visited before and appreciate architectural details.
3) Initial influences include the Roman architecture and glass windows of York Minster, visited frequently in the creator's hometown.
4) The goal is for audiences to notice architectural details in their own cities or elsewhere that they may have overlooked.
The document discusses the research and planning Alice Leeman did for her fanzine project. She looked at existing fanzines online and in her college to get ideas for layouts and designs. One fanzine she found useful was about the band Twenty One Pilots. She decided to do her fanzine about that band as well. Alice researched the band members and albums to write articles. She experimented with effects in Photoshop before final production. Her planning process involved sketching layouts and writing out page contents. Some of her experiments informed her final production work, while other ideas changed based on further experimentation.
How has architectural photography impacted on society throughout the years?aliceleeman
Architectural photography has significantly impacted society from the 1800s to today. In the mid-1800s, architectural photography was the primary subject due to its suitability for long exposure times needed in early photography techniques. This increased public interest in architecture and appreciation for different styles across cultures. In modern times, architectural photography is widely used in advertising and tourism, with some buildings even constructed primarily for their photogenic qualities rather than function. The evolution of architectural photography over two centuries reflects changing societal values and priorities.
The document summarizes Alice Leeman's research evaluation for a project focused on architecture in York. Alice began by analyzing population statistics to understand York's demographics, particularly the proportion of students aged 16-24. She then researched historic buildings and locations popular among students, gathering information from websites about York Minster and The Shambles. Alice planned her booklet by creating a mind map and selecting photos to take of locations. While pleased with her finished work, she reflects that better time management could have allowed an additional page using a new design technique.
The document provides demographic information about the population of York, England based on 2011 census data. It states that the total population is 198,051, with 101,797 women and 96,254 men. Most residents are between the ages of 35-54, and the median age is 38. There are 83,552 households, though only 26,903 are married.
It then discusses several architectural sites in York that would be interesting for students to study, including York Minster, The Shambles, and York Art Gallery. York Minster attracts over 650,000 visitors annually for its cultural and aesthetic aspects. The Shambles is a historic street known for its resemblance to Diagon Alley in Harry
The document provides demographic information about York, including its total population of 198,051 as of the 2011 census. It notes that there are more women than men living in York, with 101,797 women and 96,254 men. Most residents are between the ages of 35-54. It also gives statistics about the number of households.
The document then discusses several architectural attractions in York that would appeal to young adults, including York Minster, The Shambles (known for its "Harry Potter" shops), and York Art Gallery. It notes features like the Minster's aesthetics, tours for students, and The Shambles' popularity with Harry Potter fans aged 16-24. For the art gallery
This document provides guidance for students on properly checking out, setting up, and operating camera equipment. It emphasizes the importance of inspecting equipment before use to ensure it is functioning properly. It also reviews various camera settings and concepts, such as aperture, shutter speed, ISO, white balance, and focus, explaining their purposes and effects. Students are encouraged to practice with equipment by booking kits to familiarize themselves with tools they may use in future projects. Proper setup is stressed to avoid issues like blurry or unfocused images.
The student plans to create a fashion or nature magazine for their final major project (FMP). They have a genuine interest in fashion and previously created simple covers and spreads exploring nature. They enjoy reading magazines and believe the topic should align with their interests so they have knowledge and enthusiasm. Influences include Vogue magazine and model Chloe Lloyd. The student has improved Photoshop skills from previous projects including editing images, adjustments, and layout design. During the next year, they aim to further develop merging images, text overlay, and color/theme consistency through additional projects to strengthen their FMP.
Alice Leeman is applying to university through UCAS with a background in media studies. She achieved strong grades in English literature and language in school. She has since completed a Level 3 Diploma in Creative Media Production and Technology, gaining merits in most units. She is interested in joint English literature and media courses that allow her to analyze texts and explore social and cultural aspects of media. Possible career paths include magazine production and marketing roles. She enjoys learning and believes university will help her gain skills and clarity for her future career.
Alice created the home screen, background, and platforms for her jungle-themed game. She designed challenges like pits of fire and water and added collectible items. Alice animated her character walking and using tools like ladders and bows to pass obstacles. She added a main menu, completed the animation, and exported the final game with custom music and sound effects.
The document discusses the student's research, planning, and production process for a magazine project on musical theatre. For their research, the student analyzed existing magazines and videos about musical theatre history. They created surveys to gather primary research but feel they could have surveyed older people as well to compare perspectives. The student created a mood board and discussed key influences but feels they could have provided more detailed analysis. Hospital appointments caused some time away from the project, but the student tried to work during free time. They feel they could have created an extra page or poster with more time. Overall, the student analyzed their work critically and identified areas for potential improvement in the future.
This document analyzes existing theatre magazine covers and spreads to inform the design of a new theatre magazine. Key findings include:
1) Existing magazines use colorful images of performances to grab attention and convey the visual nature of theatre. Both single-theme and multi-colored spreads are effective.
2) Advertising specific musicals engages readers interested in upcoming shows. Including details about local performances is appealing.
3) Simple magazine covers with prominent titles and engaging images leave a good first impression without overwhelming with text.
4) Including various shots of performances from different angles gives readers a sense of the theatrical experience. Colorful costumes and lighting enhance the visuals.
5) Different cultural approaches
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
2. Colour Schemes
(Visuals)
• In the following 2 slides I have looked at
different color themes to help gather ideas
for my own photos when it comes to my
project and color scheme for photography.
• I looked at 3 different photos (including
the one on this slide) that have some sort of
relevancy towards my project (theatre). All 3
of these images have a different color theme
to them so I had a wider range of visual ideas
to look at and gain ideas from.
• To make sure I gathered the applicable
colors from the photo, I, firstly, put the
photo into Adobe Photoshop. From here, I
used the ‘Eye Dropper’ tool to collect
swatches from the photo. This meant I had a
group of swatches of the exact color seen in
the photo. I was then able to screenshot
these swatches and them all to show the
color theme throughout the whole photo.
3.
4.
5. Fonts for my magazine
I chose this font because I like the vintage, contoured effect on it. This is the type of font I would use as a
header/title because of how well it stands out. The font has a kind of carnival or western theme to it
which makes the font unique to use in a magazine. https://www.1001fonts.com/quentincaps-font.html
I like this font because I like the simplicity of it, it’s not too bold and outgoing. This font would be useful
when possibly writing small headers. The font also has a quirky/fun vibe to it as some of the letters are
shaped oddly like the ‘E’ and the ‘H’. https://www.1001fonts.com/night-at-the-opera-nf-font.html
I like this cursive font as it is seen as quite fun and creative which is what is represented in
musical theatre. I can see this font being on a header/title, possibly on the front cover of the
page. https://www.1001fonts.com/music-magic-personal-use-font.html
6. Link: https://www.1001fonts.com/tonight-font.html
I found this font in the section of ‘Theatre’. You can see that this font is related to a Theatre or
Entertainment because of the light up effect on the font. The font also has a shadow effect to make the
writing look more 3D so the font stands out. I feel like this font would be great to use as a title/header for
my DPS where I talk about musical entertainment.
https://www.dafont.com/royal-acidbath.font
I like the looks of this font because, even though it is simple, it is bold and I like the shadow effect on it
which makes the font stand out. I can see this font being used on a double page spread for a
title/header.
https://www.dafont.com/future-west.font
This type of font gives off a bold, western look. This font looks similar to a previous font I have looked at (
https://www.1001fonts.com/quentincaps-font.html) I could use these two fonts on the same page (one
font for a main title and the other for any headers). I like the thought of using the thick, bold fonts like
these because it stands out on the magazine.
Fonts for my magazine pt.2
8. Magazine layout (cover) mock
This magazine cover is a quick and simple copy of what I plan to
make. For the front cover I am not planning on getting a shot
that looks exactly like this, with this costume, etc. However I like
the blue spotlight/effect in this picture so I would like to see if I
could create an image with a similar theme. If I can, I could get a
performer to be in the center of the picture. I want to use a
photo where the spotlight stands out in the picture so that the
photo can be viewed as eye-catching and imposing. I wanted to
use the color blue on the cover because it is a primary color and
I wanted my magazine to include bright colors.
I used the font ‘Night At The Opera NF’ for the title of my
magazine cover which reads ‘Stage Effect’. I like the design of
the font-it’s unique and stands out well against a plain
background.
I would like to add the captions that I had put in this mock cover
however, from viewing this now I think I would use a different
font (not too bold like the one I used for the captions).
I will probably also add more text on the front cover of my
magazine because I didn’t really add a lot of text in this mock up
cover.
9. Magazine layout (DPS) mock
For my first page of my magazine I am going to make a
‘What’s On’ DPS for the York Royal Theatre. For the
background photo in my mock DPS I used a photo that I
found on google images. Looking through existing photos
help me get a better idea of the different effect and
subjects I might want to take a photo of. I know I want to
have photos that have a spotlight effect in them because
this represents being in the theatre and seeing
performances. I can take different photos of lighting in a
theatre from different angles. With these images, I can
edit them on adobe Photoshop and change them to how I
what I want them to look like. For example in this image I
used, the picture mainly has a blue effect but if my image
wasn’t blue I could edit it to make it blue or whatever
color effect I wanted the image to have.
What I like about my mock DPS is the fonts I used to represent what I’m writing about. For example for the title ‘The
Turn Of The Screw’, (a horror-based musical show), I used a Halloween themed font which has a gothic-style to it to fit
the genre of the show.
The show ‘Driving Miss Daisy’ is supposed to be a kind of comedic and witty show so I wanted to use a font that would
be quite fun and comic-like so the audience can get a good vibe from the show just by looking at the font style.
The image that I used on the left hand-side of the page is supposed to be similar to the type of image I want to capture.
I want to use the effect that I had tried out in my experiment where I add a create a black and white photo but then add
in sections of color. I didn’t use this technique while creating my mock up as it was time consuming however I have
already experimented with this technique.
I want to use the layout that I used in this mock up of my magazine DPS as I feel like it is clearly set out, and the
information I provided is color coordinated so it is clear to find the show the reader wants to read. What I would do
differently in my actual project to what I did in my mock up piece is change the font of the descriptive writing where I
talk about the shows. I feel like the font is quite original. A font that I could use could be ‘Restless Soul BB Font Family’
from the website 1001 fonts.
10. Magazine layout (DPS) mock
This is an example of the kind of double page
spread I want to make for my actual project. I
had the idea of having someone model for the
magazine page to look as if they are
performing. You can see a cut out in the
bottom left corner of an artist singing, which is
an idea I want to follow through with my final
project and I can use the photos of my own
model to follow through with this.
At the top left corner you can see a cut out
logo of which I used the ‘York Theatre Royal’
logo as an example. I am hoping to create my
own logo/text to put in the top corners of my
double page spread to make the magazine
look more professional.
The font I used for the large header that reads
‘Theatre Entertainment’ is the font ‘Tonight’
that I found off 1001Fonts.com.
Link for font:
https://www.1001fonts.com/tonight-font.html
I used some silhouette images on this mock-up (the top right) that I found online. For my actual double page spread I will
likely use a cut out of a photo I took of the model singing or stood like a silhouette figure on the top right of the page.
As you can see I also added in some article text. In my actual article I will probably add in more article text compared to
what I added in here, however I will stick the the layout that is shown in the mock. I want to talk about (musical) theatre
entertainment on this DPS and the effect of (musical) theatre on people. I will write the article text in my own words and
use my own experience in seeing musical theatre, and other people’s feeling towards it (I can look back at my survey I
made during my research). The font I used for the article text is called ‘MVBoli’. This is the type of font I had in mind
when creating my article text so I may use this in my actual production work.
I know that in my actual production work I want my background to be white or a bright color as I didn’t want my
magazine to be dark/gloomy. This is why I used this white, gradient background in my mock-up to show you an example
of how I want my magazine page to be light.
11. Photograph ideas and angles
When I do a tour around the York Theatre Royal I want to be able to get a shot from the stage
looking out across the auditorium, similar to this image shown. I think it would be interesting
for an audience to view what an empty auditorium would look like. A picture like this could be
seen as aesthetically pleasing to an audience who are used to seeing an auditorium full of
people. A photo like this could be used on a DPS where I talk about York Theatre Royal as that is
where I will hopefully be taking the photos.
This would be another photo that I would take in the auditorium of the Theatre Royal in
York, just from a different angle. The auditorium is the main part of a theatre so I feel it
would be more fascinating to have different angles of the auditorium for the audience to
view. Again, I could put this image in a DPS that includes information about York’s
Theatre Royal. The reader may want a better idea of what it’s like sat in the auditorium
and how it is viewed from different angles.
I also wanted a photo that would be angled from the seating area, looking out onto
the stage. One of my goals for the magazine is too attract local people to go and
visit places like the Theatre Royal. Therefor it would be useful to have images in the
magazine that give the reader an idea of how you view the stage from being sat
down on the seats. Preferably I would want the red curtains to be closed for the
picture as I feel it would give off a more relaxing atmosphere in the theatre and the
reader may be more interesting in what it’s like behind the curtain, so therefor they
might want to go and visit the theatre royal.
I would like to take some photos of sections inside the theatre royal, outside the
auditorium, as I think it would be interesting for the reader to see what is also
featured inside the building. The café/lounge area in the building may not be where
shows take place however I think it’s important for the audience to see what it is like
inside the building before they decide if they want to go and visit there.
The photos I take of in the lounge area should look comfortable and appealing so that
the audience will want to go and visit.
12. Photograph ideas and angles
I want to get my own photos (different angles) of spotlights in a theatre studio. When
people see images of people in the spotlight people will think of performances or
shows as that’s what it mainly represents. With spotlight images, you can also edit
them and add in different effects to make the image have a higher quality and have
more adjustments to it (e.g. making the colours brighter) Where I am locating my
photos means I may not be able to get the smoke effect that is shown in this image
however when I am editing the photos I could add in my own smoke effect to make it
look like smoke was there.
For the cover of my magazine I have talked about how I wanted a close up of someone
performing with the spotlight behind them or above them (the silhouette effect) I like
the effect in this image that it’s really dark and how you can see the figure of a person
standing in the spotlight. This would be an image that I could try and recreate for the
cover of my magazine. This photo is an establishing shot.
This photo is similar to the previous image I talked about above, however this image is
more of a close up picture. This could also be a photo that I would use for the cover of my
magazine. The mood in this image seems quite dark and dull however in my magazine I
want there to be a more fun and positive vibe to it. So I could create an image similar to
this but instead I could use brighter colours (e.g. a red spotlight or a red background)
When I am in the studio with all the lighting and equipment I will be able to decide on the
different lighting
This is another example of the type of shot I may want to take. This shot of the
spotlights is more like an establishing shot and shows the full resolution of the lights. I
want to have a photo that has different coloured lights in it, like this one has orange and
blue. Again, I would like my photos to be more bright and colourful, rather than be dark
and gloomy so if I were to take a photo like this I would likely edit it on photoshop and
change the colours around to make it brighter.
13. Photo shoot for FMP (Call Sheet)
Model: Iris Simmons
Location: York College (Studio)
Date Of Shoot: 10th May 2019 (Friday)
Costume/Outfit: Black dress
Props: Microphone & Microphone stand (can get from college)
Possibly guitar and bass
14. Model Call Sheet
Model: Bethany-Hannah Winteringham
Age:21
Email: beth.winteringham@hotmail.com
Bethany is an actress who has been involved in many Musical Theatre Productions. Bethany is someone I was able to
personally contact through email as she personally knows one of my family members. I thought it would be interesting to
include Bethany and some of her pictures in costume in my magazine. The pictures will not be my photography but I
will include credit in my magazine.
16. Pre-production• What are you making?
For my FMP I will be creating a Musical Theatre Magazine that will mainly focus on musical entertainment
in the local area, which is York. On one of my pages inside the magazine I will talk about ‘What’s On’ in
York’s Theatre Royal. In another page I will show what it is like inside The Grand Opera House. I will also do
a page where I talk about someone involved in musical theatres experience in musical theatre, in this case I
would be talking about an actress called Bethany Winteringham who is from York and has been involved in
plenty of musical shows in York and across North Yorkshire.
• Why?
I want to bring more attention to musical theatre as I believe it is a good form on entertainment and many
people do not get to experience it. The magazine will mainly be a form of advertisement/promotion
towards places like the Grand Opera House and Royal Theatre.
• Who is it for?
People who may read this magazine will mainly be older people as, firstly, the older generation will have
been more likely to have grown up with musical/theatre entertainment as they wouldn’t have had the
technology we have today where we can watch musicals online. Therefor elders will be more interested in
finding out more about theatre in their area. Also, elders will be more likely to read a magazine than the
younger generation as the younger generation are likely to read everything online.
However my magazine is focused on entertainment for people of different ages so it may be appealing for
parents with children looking for a night out, or couples, etc.
• Where will it appear/on what?
A magazine like the one I am making is most likely to appear in the local stores where people who are doing
their weekly shop may go. This means adults/the elderly are most likely to see this magazine while
shopping.
Reflection:
17. Resources
Equipment/ Props/
Costume needed
Locations needed
Cannon 600 Camera Grand Opera House, York
Theatre Royal, York
York College, Drama/ Performing Arts
Studio
Costume (dress) Studio (in College)
Microphone & Microphone Stand Studio (in College)
18. Contingency Planning
Potential Issue Solution
Work gets lost Check that you backed up your work, if not
then use free time to re-do the work you lost
Absent for study lessons Try and do work at home, if you can’t then use
up free time in college to catch up on work
Not able to reach location on a planned time Try and arrange another time during that day
or for the next day
Model isn’t able to do the photoshoot Have a back up model or arrange a different
day that can be done within a close time slot.
Studio isn’t available for photoshoot at
requested time
Book for the nearest available time that the
crew can attend. Make sure you have
something to work with during the days before
the shoot
19. Health and Safety
Potential Issue How will the issue be
avoided?
Back ache Take a break regularly and go for a walk
Also be sat in a good posture instead of
slouching
Eyestrain Take regular breaks when doing work away
from a computer screen and phone screen
Neck problems (either from carrying camera or
sitting in uncomfortable position)
Don’t carry camera by strap for long periods of
time/ sit up at a computer and don’t slouch)
Being near dangerous hazards backstage (e.g.
leaning against loose object/equipment)
Look out for signs that tell you where you can
and can’t go. Don’t touch anything you believe
you shouldn’t.
20. Production Schedule
Day/Lesson Tasks
9th May 2019 (Thursday) Photoshoot in Studio with Iris (model for
shoot)
10th May 2019 (Friday) Edit photos of Iris in Studio from previous
shoot.
14th May (Tuesday) Get started on magazine cover
16-17th May (Friday) Getting started on first DPS
Editor's Notes
Use this space to document whatever pre-production work you did for your project. It will vary from person to person and project to project.
Use this space to document whatever pre-production work you did for your project. It will vary from person to person and project to project.
Use this space to document whatever pre-production work you did for your project. It will vary from person to person and project to project.