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Evaluation question 1
- 1. Evaluation Question 1: In what ways does your media products use, develop and challenge forms and conventions of real media products? KEY: = USE = DEVELOP = CHALLENGE
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- 3. USE Samebold style used for the masthead Same circle feature used for a coverline Main coverline is in the centre of the page Coloured blocks behind some of the coverlines Similar ‘+’ plus feature used on both magazines- in the same position
- 4. USE • Masthead iscentred on the page and covers nearly the whole width of the page • I have used the typical conventions of a magazine such as coverlines, issue number, price, masthead and barcode. •My main coverlines goes right across the middle of the page as also seen in the ‘Empire’ -Sherlock Holmes cover. • My masthead has the same tallness as the ‘Empire’ masthead. • I used CAPITIALS for most of my coverlines which is also seen on the smaller coverlines on the ‘Empire’ cover. • The position of my circle coverline and the ‘+’ feature on my magazine is the exact same as that seen on the ‘Empire’ cover. - copied this from here •Copied use of directors name on ‘+’ feature • Same stroke effect around coverline on circle feature- also seen on the Sherlock Holmes-Empire cover
- 5. DEVELOP My banner is smaller and takes up less room Facial Expression used on the main photo is slightly different Some of the smaller coverlines are in similar places I used capitals for the text to support my main coverline film on my magazine Used a similar coverline on the circle feature-got the idea from the ‘Empire’ magazine
- 6. DEVELOP • I changedthe font of my top banner and made it much smaller than the banner used on the ‘Empire’-Sherlock Holmes cover buts it still a similar light colour which helps in stand out against the background colour used on my main picture on the cover. • Instead of the serious and almost evil look facial expression used on the picture on Robert Downey Jr on the Empire I decided to use a more plain yet serious facial expression for the picture of my main character on the cover of my magazine. • Some of the coverlines on my magazine are positioned in the same place as the ‘Empire’ cover but some are not. • I have used almost double the amount of coverlines on my cover compared to the cover of ‘Empire’. •The size of my main coverline is not as big as the main coverline shown on the ‘Empire’ cover because I thought that this would draw too much attention away from the main photo I used. • I used CAPITALS for the text underneath my main coverline which is different to the ‘Empire’ cover because they used a different finer lowercase font for the text underneath their main coverline. I used the CAPITALS on mine as I wanted to make sure that the text under the main coverline stood out as much as it could.
- 7. CHALLENGE Added apositioning statement Only have one picture on my cover Added glow effects to coverlines –not seen on ‘Empire cover Whole title-same size unlike the ‘Empire’ cover Added a question mark below main coverline Added a coverline banner at the bottom of the page
- 8. CHALLENGE • Colour scheme-Iused a totally different colour scheme on my magazine. I used black, white and grey with I have never seen before on a magazine cover. I did this because I wanted the magazine to have a certain thriller/mystery feel to it. However I did stick to the conventional three colour rule that is always seen on magazine covers. • I used a different shot type to the one used on the ‘Empire’ cover. I used a medium long shot as oppose to the medium shot used on the ‘Empire’ cover. I chose the shot type I did because I wanted to show the body language of my main character in the picture as this could give clues about the film’s narrative. • I added a question mark underneath the coverline as I thought this could add to the mystery around the film and as mentioned above could also give clues about the films narrative as there as huge question mark over the main character and the events that happen in the film. • I decided to add a positioning statement even though ‘Empire’ didn’t have one as I felt this would make my magazine look more professional. • I added some layer effects such as strokes and inner glows on my smaller coverlines which I haven’t seen on the Empire cover. I did this because I wanted them to stand out more and wanted my cover to look unique in some way.
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- 10. USE Use of thecolour blue on both posters Landscape layout on both Same close up shot type used Same ‘Impact’ font used Main text positioned on the right of the poster
- 11. USE • The layoutof my poster is very similar to the layout of the law abiding citizen poster. Both have the film title, the steeltongs and the film’s tagline on the right hand side. Also they are both landscape. • I decided to use an element of blue after looking at the poster and seeing how well the colour works to give the poster and edgy thriller kind of feel. • I decided to put a picture inside the ‘Impact’ font used for film title just like they have done on the law abiding citizen poster. • I included the names of my main actors on the poster as seen on the law abiding citizen poster. • I also attempted to use a shadow effect on half of the face of my main actor on the poster but mine is a lot lighter and less noticeable than the shadow seen on the law abiding citizen poster. • Used CAPITALS for the actors names, the film title and the tagline which is also seen on the law abiding citizen poster
- 12. DEVELOP Changed the positioningof the actors names different facial expressions on both Tagline in same place but different colour Similar use of colour scheme- blue, grey and white
- 13. DEVELOP • Instead ofusing an image of another actor from the film in the Impact font I decided to use an image of photos I had taken from a still of the film. I did this because I didn’t have another main actor in my film who’s picture I could put in the text. Also I did this because I liked the idea of giving away little clue about the narrative of the film through the images on the poster and felt this was a way I could do this subtly without taking too much attention away from my main image of Dan on the poster. • I put my actors names in CAPITALS but had them running across the top of my poster instead of above the film title. I did this because I wanted the names to stand out from the rest and wanted space between the film title and actors names in order to do this. • On my poster I wanted a plain neutral facial expression for the main character and oppose to the angry looking one on the other poster. This is because I wanted to keep the audience guessing as to what kind of character he is and create a sense of mystery. • I used most of same colours form the law abiding citizen poster for my colour scheme. I used the blue and the grey. However I didn’t use the red colour for the tagline as I felt it didn’t work well with the other colours. Also I didn’t use the rd colour as it far too associated with horror and so this would go against the conventions of my genre which is thriller/action. As well as this I wanted to use a lot of white even though the poster didn’t use it because I thought this was the best colour to stand out against the blue/grey background colours used underneath it.
- 14. CHALLENGE Used an additional image faded behind the film title Added a stroke effect to the film title Added a release date at the bottom of the poster Put an age certificate on the corner Made the website for the film bold and stand out under the steeltongs
- 15. CHALLENGE • I includedan additional picture which I deliberately faded into the background of the poster (which I had not seen before on a thriller poster) to add to the depth of the poster and for those who look at the poster in more detail this images allows them to find out more information about the plot that is otherwise not visible or not advertised greatly on the film magazine. • I decided to add a black coloured ‘Stroke’ effect around the letters that make up the film title on the film poster I created and have not seen this effect used before on any other poster. I used the stroke effect as it made the title stand out much more against the background it sits in front of. • On my poster I added a release date and a BBFC age certificate even though I could not see these on the law abiding citizen poster. I did this because I feel these are basic conventions of any film poster and should definitely be included as they give the audience essential information such as when they will be able to see the film and what age group can see the film as well as which age group is the film’s target audience. • Also on my film poster I made sure that the films website was it a bold font that would make it stand out instead using a small font for the website which is something I have commonly seen on existing film posters. I did this because in the modern world the internet is a important tool used to promote a film and if someone wanted to know more about a film the internet would be the first place they would go and so having the film’s official website clearly written on the poster would be very useful for those who want to find more about the film online. The ‘GUESS WHO’ part of the web address could also be part of a viral marketing campaign similar to the ‘why so serious?’ viral marketing campaign used to promote The dark Knight.
- 16. Film Teaser Trailer
- 17. My film trailer USE Existing film trailer In my trailer I used Shot showing the the conventional company logo taken mpaa rating screen from the Memento which is also seen at trailer. the beginning of every existing film trailer. In the film trailer we created we included production and distribution logos at the beginning. This is also seen in the existing film trailer for Memento.
- 18. My film trailer USE Existing film trailer Establishing shot showing the location the film is set. Taken from the law abiding citizen trailer We included an establishing shot near the beginning of the trailer which fit with the conventions of a film trailer and can also be seen in the existing film trailer for Law abiding citizen
- 19. My film trailer USE Existing film trailer In the trailer we created we used a black and white effect on some of the scenes to show Shot of black and white that they are flashbacks taken flashback. Used in the from the past. This can also be existing film trailer for seen in the film trailer for Memento Memento
- 20. My film trailer USE Existing film trailer In my film trailer we had a Film title screen with the screens-from film title on as the film trailer this is a for Memento convention of and for Law every film abiding citizen. trailer. The steeltongs In our film trailer screen can we included a also be seen screen for the at the end of steeltongs as this makes the trailer the existing more professional trailer for Memento
- 21. My film trailer USE Existing film trailer I used close ups in the trailer that I created as it helps show facial expression and in some cases can make the audience feel a little uncomfortable. Close ups are also used in the trailers for Law abiding citizen and Memento
- 22. USE • Used amale voiceover directly from the protagonist which is also used in the trailer for Memento. • Quiet short soft sounds during the beginning. Hear at the same time as part of the voiceover- this idea is also seen in Memento. Good as it helps build up tension. •The sound gets a little louder as the action picks up in our trailer and this can also be seen in the Memento trailer. • Both the trailer we created and the Memento one use slow cuts with slightly longer scenes at the beginning to build the story up and then fast and shorter scenes at the middle and end when all the high action bits are taking place. • Both the thriller trailer we made and the law abiding citizen trailer use lots a black outs and white flashes as transitions from one scene to another. • On both the trailer we made and the Memento trailer the voiceover begins to repeat it self. I liked the idea of this and so decided to include it in the trailer we made as it emphasises the fact that the main character who is saying the voiceover has trouble with his memory • Both the trailer we made and the trailer for law abiding citizen and Memento have close ups of the main character. We decided to use close ups when filming as it allowed us to get across facial expressions of the character at a particular time. Also we wanted some of the close ups to make the viewer feel a little uncomfortable as the scene is intense.
- 23. My film trailer DEVELOP Existing film trailer I used some close up camera work for some scenes in the trailer but changed it up a little and added some shaky camera movement as well. I did this because I thought it would make the audience feel on edge to see what happens next. I used photos in the trailer as also seen in the Memento trailer. However I changed the use of them. Instead of using them so the character can remember things about the other people as done in Memento I used them to convey the victims in the narrative.
- 24. My film trailer DEVELOP Existing film trailer I used shot reverse shots in my trailer just like the law abiding citizen trailer But changed the lighting and camera shot types used. In my trailer I used high key lighting so that the action in the shot is more visible and used two shots to show them as friends whereas in the law abiding citizen trailer the shot reverse shots are filmed in low key lighting with singular close ups to show that the two characters are not friends and are not on the same side.
- 25. My film trailer DEVELOP Existing film trailer Stills taken from the chase sequence mid way though the film trailer of law abiding citizen showing lots of cars and men with guns We used a chase sequence in our trailer but ours involved the main character on foot near a police station instead of the cars and guns and remote location used in the chase sequence seen in the law abiding citizen film trailer.
- 26. My film trailer DEVELOP Existing film trailer In both the trailer we made and the existing law abiding citizen trailer there is the use of police in the narrative. However in the two trailers the police are shown differently. In my trailer they are shown driving in a police car involved in the chase scene but in the law abiding citizen trailer you see heavily armed men in black police suits arresting the protagonist. I used the colour blue for the mise-en-scene (towel and mat) in our trailer to convey a harsh cold environment. This is also seen in American Beauty with the blue tablecloth and blue walls and is also seen in the law abiding citizen trailer with the blue tinge and blue prison uniforms as show in the picture on the right.
- 27. DEVELOP • Use ofdeep low pitched music over the production and distribution logo at the beginning of the trailer. Seen in a few horror trailer but works on this thriller one as it grabs the audience’s attention straight away. • On our trailer the non- diegetic sound stops at some places while the action is more important whereas in the memento trailer non diegetic sound is played all the way through but just gets a little quieter and fainter in some places. • Voiceover is based on a similar topic as the one used in memento. They are both about who they trust and don’t and about questioning events that may or may not have happened. However the script used to convey this on our trailer is different. • use of blue-in law abiding citizen • Use of blue items in the bathroom scene- also seen in American beauty – shows the cold, harsh atmosphere • photos – mise-en scene- seen in the memento trailer aswell. Used for a different purpose. In Memento he uses the images to remember notes about the person’s characters whereas in our trailer we used the photos and put red crosses through them symbolising them as victims who are most probably dead.
- 28. My film trailer CHALLENGE In the trailer that we created we added a fuzzy effect at the end of the trailer. I had not seen this before and its not a convention of thriller film trailers . However we included it because it fits well with the camera effect used throughout and makes the trailer stand out against other thriller trailers. In the trailer we used a camera effect over the ‘video diary’ sections of the film trailer. This is not a convention of thriller film trailers. Instead it is sometimes seen in horror trailers. However we felt it was appropriate for our trailer as it worked well with the voiceover and allows the audience to instantly identify with the main character Dan.
- 29. My film trailer CHALLENGE When creating our film trailer we used clips of the main character searching for medical symptoms online. I had not seen this before in a film trailer. However we included this because it would make our trailer look different from other ones and is a good way to get across thoughts or the mental state of the character through their actions. In the trailer we use canted angles for example in the bathroom scene. Canted angles are not normally seen in thriller trailers but are more common in horror trailers. However we used them in our trailer because we felt it would add to the uncertainty and instability and make the viewer feel on edge which fits with the narrative of the film.
- 30. My film trailer CHALLENGE Existing film trailer In our film trailer we didn’t use any titles that gave clues about the storyline even though this is a common convention of thriller trailers as seen in the law abiding citizen trailer and the Memento trailer (as shown on the right). We didn’t use them because we felt a voiceover worked better in this case. In our trailer we used mostly high key lighting as oppose to the low key lighting used in thriller trailers such as Law abiding citizen because it helped make sure that all action that we filmed was clearly visible to the viewer.
- 31. CHALLENGE • We didn’tuse any titles to help tell the story even though this can often be seen in thriller/action trailers such as law abiding citizen. This is because we thought the voiceover worked better for our particular narrative and having both a voiceover and titles throughout the trailer would be too much and may confuse the audience. • Also in most teaser trailers u don’t get to see all the main characters that will be in the film. However we decided to show all our main characters as this would help the audience understand the narrative more. • Most of the law abiding citizen trailer in filmed in low key lighting. We didn’t do this in our trailer because this would have made it hard to see most of the action going on. • The use of the video camera effect was something that I had never seen before in thriller film trailers. However we decided to use this to make it clear that in the scenes where this is used the main character is only talking to a camera and is video taping himself. Also the video camera effect helps make it look more like a video diary and different from all of the rest of the footage.