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SixDegreesCommunications

This presentation was delivered to Entrepreneurs International Organization, June 10, 2010

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EIOSocial Media Marketing Melissa Pelto MA Six Degrees Communications
Who is this Gal? Six Degrees Communications Social Media, Mining, Green Tech, Event Promotion and most of the “Relations” MBA Student MA- Professional Communication BA- Sociology Sommelier, Drag-Racer, Pop-Culture Junkie, Social Media Evangelist
… and where is she taking me? Social Media Revolution Social media for business Who is “rocking it”? Social media toolkit for professionals SM prescriptions Metrics for evaluation Discussion Q&A
Social Media Revolution
….. but really social media is a conversation
Social Media Core Concepts Engaging with communities Value added Become a hub Genuine conversation- communicating WITH, not TO Spin vs. relevance Dialogue Transparency Relationships Conversations tools and networks
Reasons Businesses are Scared Time Haters Loose control of the brand Expensive Legal/ Corporate secrets www.socialmediatoday.com
Why Social Media for Business? Position yourself as an expert- be a hub! Lead generation and referrals Demographic targeting Social listening & Market intelligence ,[object Object]
Promotions
Customer relations
Ignoring social media CAN hurt you!,[object Object]
Social Media Tools for Business Blogs Twitter LinkedIn Video Sharing Photo Sharing slideshare
Blogs A blog is a “web log” Entries are commonly displayed in reverse-chronological order Contains tags and categories One of the most pervasive forms of social media Not every blog is created equal
Types of Blogs Personal Corporate and Organizational ,[object Object],By Genre By Device device is used to compose it By Media Type
Corporate and Organizational Blogs Jeremiah Owyang discusses how to get the most out of business blogging in “Web Strategy: How to Be a Corporate Blog Evangelist: Delight your audience Demonstrate openness Express goodwill Provide thoughtful leadership Mitigate PR damage risks Control the conversation in your market Develop a product with customers in real time Harness the power of rapid response Casually release products and get feedback Create word of mouth marketing Amplify a strategic message Use blog as a competitive positioning tool to create visibility and
Social Media Prescription- Blogs Noob Create a blog Start reading and commenting K-Rad Build blog roll in new business direction Set goals for new readers Join Blogosphere
Twitter (Micro Blogging) Tweets are text-based posts of up to 140 characters Displayed on the author's profile page Delivered to the author’s followers @username #hashtag RT@username
Twitter Tips for SEO Choose a good handle Select account name wisely Make your bio count Add your site URL to your bio Show off your handle Maximize on your twitter “lead-in” Use key-word rich text in your tweets Be retweetable Spread the link love Mashable.com
Social Media Prescription Noob Register your handle Start to follow key industry people K-Rad Integrating your twitter with you other social media Start using a professional twitter client Join twitosphere
Professional Twitter Clients Tweet Deck tweetdeck.com Hootsuite hootsuite.com
LinkedIn Harnessing the power of your professional network 138 = 1,085,140 people Groups Searches Jobs Follow Companies- new feature!
Social Media Prescription Noob Create account Add company name, contact info and picture K-Rad Ensure your profile is 100% complete Add your company profile and tweet to get followers Link.. link.. Link.. Link Link..
Video/Photo Sharing Youtube Second largest search engine Vlogging Flicker Sociable Campaign
Social Media Prescription Noob Upload your corporate video to Youtube Create Flicker account and upload product/property pictures K-Rad Start a vlog Register a channel for your business Post your content
slideshare Site for sharing presentations Power Point Keynote Word & PDF
Social Media Prescription Noob Upload your corporate presentation K-Rad Add presentation to your LinkedIn profile Post your corporate presentations
Social Media Revolution
Measurements- Qualitative Are you a part of the conversation? How are you currently being talked about versus competitors? What is the brand sentiment?
Measurements- Quantitative Reach Engagement Ratio Referral Rate Click Rate Conversions
Discussion Questions What were the a-ha moments for you? What insight did you gain? How are you going to implement it? What parts of the social media tool box are you going to add to your Marketing/Communications strategy? How? What are the barriers to participation? Noob: Brainstorm twitter usernames, bio, and potential images. Brainstorm a title for your blog, what niche are you going to develop.

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Eio Social Media Presentation

  • 1. EIOSocial Media Marketing Melissa Pelto MA Six Degrees Communications
  • 2. Who is this Gal? Six Degrees Communications Social Media, Mining, Green Tech, Event Promotion and most of the “Relations” MBA Student MA- Professional Communication BA- Sociology Sommelier, Drag-Racer, Pop-Culture Junkie, Social Media Evangelist
  • 3. … and where is she taking me? Social Media Revolution Social media for business Who is “rocking it”? Social media toolkit for professionals SM prescriptions Metrics for evaluation Discussion Q&A
  • 5. ….. but really social media is a conversation
  • 6. Social Media Core Concepts Engaging with communities Value added Become a hub Genuine conversation- communicating WITH, not TO Spin vs. relevance Dialogue Transparency Relationships Conversations tools and networks
  • 7. Reasons Businesses are Scared Time Haters Loose control of the brand Expensive Legal/ Corporate secrets www.socialmediatoday.com
  • 8.
  • 11.
  • 12. Social Media Tools for Business Blogs Twitter LinkedIn Video Sharing Photo Sharing slideshare
  • 13. Blogs A blog is a “web log” Entries are commonly displayed in reverse-chronological order Contains tags and categories One of the most pervasive forms of social media Not every blog is created equal
  • 14.
  • 15. Corporate and Organizational Blogs Jeremiah Owyang discusses how to get the most out of business blogging in “Web Strategy: How to Be a Corporate Blog Evangelist: Delight your audience Demonstrate openness Express goodwill Provide thoughtful leadership Mitigate PR damage risks Control the conversation in your market Develop a product with customers in real time Harness the power of rapid response Casually release products and get feedback Create word of mouth marketing Amplify a strategic message Use blog as a competitive positioning tool to create visibility and
  • 16. Social Media Prescription- Blogs Noob Create a blog Start reading and commenting K-Rad Build blog roll in new business direction Set goals for new readers Join Blogosphere
  • 17. Twitter (Micro Blogging) Tweets are text-based posts of up to 140 characters Displayed on the author's profile page Delivered to the author’s followers @username #hashtag RT@username
  • 18. Twitter Tips for SEO Choose a good handle Select account name wisely Make your bio count Add your site URL to your bio Show off your handle Maximize on your twitter “lead-in” Use key-word rich text in your tweets Be retweetable Spread the link love Mashable.com
  • 19. Social Media Prescription Noob Register your handle Start to follow key industry people K-Rad Integrating your twitter with you other social media Start using a professional twitter client Join twitosphere
  • 20. Professional Twitter Clients Tweet Deck tweetdeck.com Hootsuite hootsuite.com
  • 21. LinkedIn Harnessing the power of your professional network 138 = 1,085,140 people Groups Searches Jobs Follow Companies- new feature!
  • 22. Social Media Prescription Noob Create account Add company name, contact info and picture K-Rad Ensure your profile is 100% complete Add your company profile and tweet to get followers Link.. link.. Link.. Link Link..
  • 23. Video/Photo Sharing Youtube Second largest search engine Vlogging Flicker Sociable Campaign
  • 24. Social Media Prescription Noob Upload your corporate video to Youtube Create Flicker account and upload product/property pictures K-Rad Start a vlog Register a channel for your business Post your content
  • 25. slideshare Site for sharing presentations Power Point Keynote Word & PDF
  • 26. Social Media Prescription Noob Upload your corporate presentation K-Rad Add presentation to your LinkedIn profile Post your corporate presentations
  • 28. Measurements- Qualitative Are you a part of the conversation? How are you currently being talked about versus competitors? What is the brand sentiment?
  • 29. Measurements- Quantitative Reach Engagement Ratio Referral Rate Click Rate Conversions
  • 30. Discussion Questions What were the a-ha moments for you? What insight did you gain? How are you going to implement it? What parts of the social media tool box are you going to add to your Marketing/Communications strategy? How? What are the barriers to participation? Noob: Brainstorm twitter usernames, bio, and potential images. Brainstorm a title for your blog, what niche are you going to develop.
  • 31. Once upon a time….
  • 32. Melissa PeltoSix Degrees Communications melissa@sixdegreescommunications.com 778.558.8582

Editor's Notes

  1. Make handle popular-
  2. Social Media is aligned with PR
  3. Who is talking about you?