Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Brand positioning
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Brand positioning
Faculty Name: Vishal Desai
One of the most important and often overlooked marketing strategies is identifying and communicating your organization's unique value proposition. By understanding what characteristics distinguish your organization from others in your industry, you will be able to craft messages that are better targeted to your audiences and more effective in getting your audience to purchase from you.
Ken Esthus, account director, Marketing General Inc.
Tracy Taylor, executive director, Natural Products Foundation
We are the First representatives of our brands, our brands are an extension of our personality and as the brand driver our decisions concerning life has to be intentional.
Delivering a Personal Branding Workshop for Sr HR Leaders and C Suite. One thing is for sure most people make cardinal mistake of copying each other rather than discovering their own true north.
One of the most important and often overlooked marketing strategies is identifying and communicating your organization's unique value proposition. By understanding what characteristics distinguish your organization from others in your industry, you will be able to craft messages that are better targeted to your audiences and more effective in getting your audience to purchase from you.
Ken Esthus, account director, Marketing General Inc.
Tracy Taylor, executive director, Natural Products Foundation
We are the First representatives of our brands, our brands are an extension of our personality and as the brand driver our decisions concerning life has to be intentional.
Delivering a Personal Branding Workshop for Sr HR Leaders and C Suite. One thing is for sure most people make cardinal mistake of copying each other rather than discovering their own true north.
PERSONAL BRANDING
1. BRIEF HISTORY
2. WHAT IS PERSONAL BRANDING?
3. THREE LAWS OF PERSONAL BRANDING
4. ADVANTAGES OF PERSONAL BRANDING
5. PERSONAL BRANDING PROCESS (DCCM)
6. PERSONAL BRANDING DEPENDS ON CAREER STATUS
7. PERSONAL BRANDING EXAMPLES
We encounter brands all day, in everything we do. Symbols, designs, names, slogans, colours – this is branding.
Beverland (2018) said that “people use brands to project whom we want to be, how we want to be perceived and how we want to feel about ourselves.”
Your personal brand is everything that people think about you.
Subjective to each person, all you can do is create an impression through the actions you take and what you say on social media.
Ever heard someone say, “I’m not a product, how can I have a brand?” Many people associate a brand with a product. But this is only because a brand can be so powerful it can become synonymous with a product – e.g. Sellotape and Blu-Tack. It is how a company differentiates their product from their competitors.
Equally, in a professional world, it can be profitable for your success to stand out from other people doing the same thing as you. In an age where people want to do business with people, no corporations, it is a powerful tool.
“Your personal brand is the synthesis of all the expectations, images, and perceptions it creates in the minds of others when they hear your name” (Rampersad, 2008)
Your personal brand is one of your biggest assets. A personal brand is about who you are and what you do.
#growth #careers #success #howto #branding #personal branding #self branding #growthhacks #networking #inspiration #lifehacks #businessbranding #work #life #lifestyle
This was a presentation done for Netstarter PTY Ltd Sri Lankan staff during an internal training session the content has been modified to relate the content to a wider audience. This basically takes myself as the example model and how I did things in order to get my self started.
Branding in the Digital World: Thinking Beyond Logos and Colour PalettesStephen McGill
A presentation that I made to a wonderful crowd at the Ottawa Search & Digital Marketing Meetup on April 15, 2014. Terrific group of people to speak to.
8 steps to create a brand strategy pdf slides.pdfDeanna Dias
🚀 Ready to spice up your business life? Dive into my Brand Strategy Blog – where building a brand is cooler than inventing a new flavor of ice cream! 🍦 Business advice so fresh, it's practically minty 🌟 #BrandMaverick #BusinessBanter #BrandJokes #EntrepreneurLaughs #BrandBoss #DeannaDias #HowtoBusiness #ReadThisOrWeWillMakeBadPunsAboutYourBrand
What is Branding? We created a brand building guide to answer this. Read or download the in-depth guide here to grow your business! https://www.dropshiplifestyle.com/what-is-branding/
Susan Gunelius' presentation from the October 5, 2010 Entrepreneur Media and Verizon Wireless Winning Strategies for Business conference in Long Beach, California.
Presentation delivered by Susan Gunelius, President & CEO of KeySplash Creative, Inc., at the Entrepreneur Magazine and UPS Growth 2.0 Conference in Miami, Florida on January 26, 2010. Audience included small business owners and entrepreneurs.(www.keysplashcreative.com) (www.twitter.com/susangunelius)
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
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➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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2. Lack of direction, not lack of
time is the problem
As Zig Ziglar demonstrates: “Lack of direction is the main
problem rather than the lack of time” and so said by Cooper
Harris, “It’s up to you to determine what your leading message
is and stick to it”.
Cooper Harris is the CEO and founder of Klickly. She
commenced with her profession as a working actress and
walked successfully to a professional entrepreneur.
This spectacular transition was only conceivable by her stress
on central message at a time.
3. Keeping your message directed
To have individuals interpret
and identify you along with
having their contribution in
generating content for your
brand.
The prominent personal
brands are perpetually
directed and specific.
Shape the niche first and
then form a specific niche
within your own niche.
Assure that your main
purpose and content are
firm with your niche.
This will encourage you to
become prominent and
specified within the
community been targeted.
The more the community is
going to keep you, the more
your brand is specific and
directed.
4. Genuine people always
get the extraordinary
Another simple yet effective step
towards making your brand get
distinguished by the prospects is
to conform to authenticity and
genuineness.
As Monica Lin once said,
“Community can detect the legal
through Janus-faced act".
If a brand is replicating another
brand, the more you will be called
as a transgressor by community,
as well as you will lack the prestige
among targets.
5. Genuine people always get the extraordinary
The following steps will help you to get started with a factual brand:
Assure the niche you are going to bring up is well interpreted
to you. For this purpose, build the required skills, get
mastered over them, and gain mastery of the industry.
Next you need to make sure your niche's content should
have some uniqueness and specificity. This is going to being
strength to the individuality of your brand.
And the mission of your brand must be a common mission,
to encourage you target more community. The outlook and
message of your brand should be transmitted through your
content.
An individual for initiating a brand, must show genuineness. It will usually
provide ease in managing your brand.
6. Tell a story!
Research assumes that the half of
your target has been achieved if your
personal brand is telling a story.
Allen Gannet gave his words on this:
“These days, the most valuable
scheme for personal branding is to
cultivate a real portrayal, in which
monologues of one-character aren’t
engaging in Tinsel town, and even
extra dull for your personal brand.”
It may be time-consuming to get
your brand reach to every single
individual through social media,
alternatively concoct a story that must
be exquisite enough that the
community you want to target gets
entertained with.
7. Strategy to make a story
The lenient yet effective way for story creation and narration is by making a short video
comprising your content and its illustration or you can even just give a written content.
The brand story intensifies the following
concepts,
Characterize yourself as well as your brand, i.e., who you are?
What important aspects does your brand has to offer?
Why should your brand be the preference among so many
others?
8. Consistency is a fundamental aspect
Consistency is a fundamental
aspect in every step you take
for your personal branding.
Abiding by consistency refers
to work on your content
unbreakably and keep going
brand voicing around it.
Now, the brand voice means
the one that is characterised
by being:
professional
Letting in
service-authorized
technological
official
Promotional
Concerning a conversation
9. Consistency is a fundamental aspect
It also renders to the fact that the guarantee you
gave about your personal brand must stick to
consistency.
It must be consistent both online and offline. Since
inconsistencies always put hindrance in the way of
your struggle in getting your brand name
popularised.
Whereas the constant changes in your brand may
lose you the targeted audience.
Hence consistency is a key if you are directed
towards building the brand for a longer time.
10. Among the five doors, one must be open for failure
Failure is understood as something very disastrous, but it is
good at times.
If you have never gone through failures for even once in your
lifetime, you have no experiences to share.
It is downfall which carries you to the record of the world's
top 50 entrepreneurs.
Great entrepreneurs always start their talks with failures and
how they, through all their life, have grown through these
downfalls.
Walt Disney is one such illustration who always talks about
his failures while initiating his branding of animations, “I
believe it’s fundamental to undergo a decent hard failure in
your life when you’re young because it nourishes you for
unusual situations”.
11. Entice by positive impact
Keeping a positive attitude about your brand will help others grow your brand. Because what is your
attitude towards your brand defines it better than any other aspect.
It also involves defining your personality of your brand.
If your personality stands out in every aspect of your personal brand this will make it easier to grow
your brand.
Always try to let your friendly influence on the community whom you are planning to target for your
brand.
12. Pursue affluent example
Jason Wong, the CEO of Wonghaus Ventures
says,” I believe those who have their interest in
introducing their personal brand should get
started by marketing themselves exactly like the
celebrities and compelling people do that they
look up to every day”.
• Keep yourself indulged examining trends and well-known figures on several
social media platforms, i.e., twitter, Facebook, Instagram etc.
• Follow those who seem to be the most distinctive one out of all.
• Recognize which example is the best suit for your brand and its content.
For the purpose, you need to:
13. Live your brand
If you separate your brand from your personal life, you
are obviously making your brand difficult on yourself.
You must live your brand rather than keeping it distant
from your lifestyle. You must take your personal brand
with wherever you go for it to follow you.
Since your personal brand defines you, it must not be
just a reflection of your finances, marketing but also the
pattern of considerate leadership and giving back.
14. Let others narrate your success story
A personal brand that is created by the word of mouth
is the best among all. Let others narrate the story of
your brand and the only effective possibility for this is
getting your brand brought up in the public sphere.
As the editor at Shopify Plus declares, “Personal
branding is the story others narrate about you in the
room when you aren’t there".
For your brand to be introduced by other people you must have a
good reputation built around.
The clearer and more concise you are about the content of your
personal brand; the more audience will prefer to spread your PR's
identity.
15. Be a legend, end up with legacy
ONCE YOUR GOOD REPUTATION HAS
BEEN BUILT AND YOU’VE FINALLY
REACHED OUT TO YOUR TARGETED
AUDIENCE.
YOU MUST SUCCEED FOR BUILDING
YOUR PERSONAL BRAND BY STARTING
WITH THINKING AND BRAINSTORMING
ABOUT THE LEGACY THAT YOU WILL
LEAVE BEHIND.