The document discusses common excuses companies give for not embracing social media and outlines the benefits of social media engagement. It addresses five common excuses: lack of control, no one to monitor, costs, corporate red tape, and blogging excuses. However, the document argues that social media requires little money to set up and provides opportunities for branding, link building, traffic, public interaction, networking, and search engine results page control. It encourages companies to use social media to protect their brands, speak with customers, and take advantage of these benefits.