Social media 101 v8

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Social Media "101" presentation to Mill Valley, California, Chamber of Commerce 'Business Alliance' program. Titled: Internet Marketing Strategies - Taking the Mystery Out of Social Media. 1.14.11

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Social media 101 v8

  1. 1. INTERNET MARKETING STRATEGIES Taking the Mystery Out of Social Media
  2. 2. <ul><li>Social Media Revolution </li></ul>
  3. 3. What is ? <ul><li>An online community </li></ul><ul><li>Allows you to publicly *connect* to customers/prospects </li></ul><ul><li>Offers collaboration and promotion </li></ul><ul><li>2-way marketing channel </li></ul>
  4. 5. Why For Small Business? <ul><li>Announce/Advertise </li></ul><ul><li>Hyperlocal AND global </li></ul><ul><li>Up to date *rich* product/service information </li></ul><ul><li>Interactive fans, spreads affinity, creates brand ambassadors </li></ul><ul><li>Feedback, crowdsourcing, customer service </li></ul><ul><li>Drives traffic and ales </li></ul>
  5. 6. What is ? <ul><li>Real-time public micro-blogging (140 characters) </li></ul><ul><li>From and with individuals, businesses, brands, non-profits, media </li></ul>
  6. 8. Why for Small Business? <ul><li>Announce/Broadcast/Promote </li></ul><ul><li>Media Relations </li></ul><ul><li>Search , monitor conversation and provide customer service </li></ul><ul><li>Market research </li></ul><ul><li>Follow your industry </li></ul><ul><li>Multiply reach, acquire new business </li></ul>
  7. 9. What’s the Diff?
  8. 10. Social Media Marketing – MUST DO’s <ul><li>Purpose and Positioning </li></ul><ul><li>Editorial calendar </li></ul><ul><li>Allocate Resources </li></ul><ul><li>Monitor! </li></ul><ul><li>ENGAGE </li></ul>
  9. 11. Drive customers to social media and social media will drive customers to you ! <ul><li>POS signage, checks, receipts, invoices </li></ul><ul><li>Collateral – sales material, business cards, invites </li></ul><ul><li>Web icons, buttons, links </li></ul><ul><li>eNewsletters </li></ul><ul><li>Advertising </li></ul><ul><li>Email signatures </li></ul><ul><li>Personal - fan your own business and ask your friends to! </li></ul>
  10. 12. What is a ? <ul><li>Web-Log </li></ul><ul><li>Visual, stories, voice, opinion </li></ul><ul><li>Depth, personality, reporting, authority </li></ul><ul><li>Individuals, businesses, brands, non-profits, media </li></ul><ul><li>Easy-to-use formats with standardized, customizable templates </li></ul>
  11. 13. <ul><li>  </li></ul>
  12. 15. Why ? <ul><li>Tell your story, control your message </li></ul><ul><li>Attract and retain customers, audience </li></ul><ul><li>Build loyalty and brand </li></ul><ul><li>Share news, add value </li></ul><ul><li>Connect with others in your field, create community </li></ul><ul><li>BE FOUND – increase your searchability </li></ul>
  13. 16. SCREEN SHOT #2
  14. 18. BLOG STATS SCREEN SHOT #1
  15. 19. Get Started Blogging! <ul><li>1 hour a week </li></ul><ul><li>Short posts: pictures, lists, tips, round-ups </li></ul><ul><li>Link to others </li></ul><ul><li>Guest bloggers </li></ul><ul><li>Engage, ask for comments </li></ul><ul><li>“ About” page </li></ul><ul><li>Don’t forget to promote </li></ul><ul><li>Have fun! </li></ul>
  16. 20. Resources <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Tumblr </li></ul><ul><li>Wordpress </li></ul><ul><li>Blogger </li></ul><ul><li>LinkedIn </li></ul><ul><li>YouTube </li></ul><ul><li>Wikipedia </li></ul><ul><li>Flickr </li></ul><ul><li>StumbleUpon </li></ul>www.________________.com
  17. 21. Twitter: @SeeboldMarCom Facebook: Seebold Marketing Communications LinkedIn: Ellen Seebold 415-215-6640 [email_address] Twitter: @slowfamily Facebook: Slow Family Online Children & Nature Network Bubblehead Soap Company LinkedIn: Suz Lipman 415-383-4248 [email_address]

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