Presentation I gave at the SACAP Psychology Festival of Learning in Cape Town. Topic - "Using Psychology to Maximise Your Impact & Build Your Personal Brand." Copyright © Marlo Martin

1. Using Psychology to Maximise Your
Impact & Build Your Personal Brand
MARLO MARTIN
EDUCATOR | FACILITATOR | SPEAKER | REGISTERED COUNSELLOR

2. Focus
 WHAT IS PERSONAL BRANDING?
 WHY IS IT IMPORTANT?
 HOW do I DISCOVER my personal brand?
 LEVERAGING your brand
 Proactive NETWORKING
 Managing your SOCIAL MEDIA presence
 LEGACY and your PERSONAL BRAND

4. “At Starbucks, I’ve always said we’re not in the coffee
business serving people, we’re in the people business
servicing coffee.” – Howard Schultz (Starbucks CEO)

5. Credit: http://wallpapersdsc.netCredit: https://pixabay.com/en/door-sign-
advertising-sign-418938/

6. WHAT IS PERSONAL BRANDING?
HOW you PRESENT yourself online & offline.
What you are KNOWN for.
Means by which people REMEMBER you.
Builds PERCEIVED VALUE.

7. HOW do I DISCOVER my personal brand?
Self-awareness Psychological-mindedness
Understanding and getting to
KNOW YOURSELF
Refers to a person's capacity for self-
reflection, introspection and personal
insight

8. Your Career Sweet Spot
Strengths
Interests
Personality
Values
 Education
 Experience
 Aptitude

9. How do I become more self-aware?
 CONSULT Career Coach, Registered Career Counsellor,
Psychometrist or Psychologist
 Gallup Clifton StrengthsFinder 2.0 online assessment
 Self-assessment questions to enhance self-awareness

10. Self-assessment questions to enhance self-awareness

11. Leveraging your Personal Brand
Proactive NETWORKING Managing your SOCIAL
MEDIA presence

12. Proactive NETWORKING
 Adopt a GIVING MINDSET Authentic connections
 Social Psychology – LAW OF RECIPROCITY
 Create success for yourself Help someone else become
successful.

13. Proactive NETWORKING
 Emotional Reciprocity
 Following up

14. Managing your social media presence
 PARTICIPATE IN GROUPS
 CONNECT
 PUBLISH ARTICLES
 SHARE ARTICLES
 COMMENT AND SHARE
YOUR VIEWPOINT
 PROFILE COMPLETE
HELPS IN BUILDING
YOUR BRAND

15. Managing your social media presence
TWITTER
 140 characters
 Participate in TWITTER TALKS
#twitter #JobAdviceSA
 Follow companies and
recruitment websites
 Follow individuals you admire
 LinkedIn URL in Twitter Profile
 MAKE VALUABLE UPDATES
FACEBOOK
 JOIN INDUSTRY GROUPS AND
PARTICIPATE
 MARKETING CAMPAIGNS OR ADS
 CREATE YOUR OWN PAGE OR GROUP

16. Managing your social media presence
Credit: http://www.go-publish-yourself.com/
Blogging (WordPress, Squarespace)
Guest Blogging
Online Course Creation (Thinkific, Teachable,
Udemy)
Resource – Phil Ebiner (Video School Online)

17. LEGACY and your PERSONAL BRAND
 It’s your 90th birthday and looking back at your life and all
that you’ve achieved and acquired. What matters to you
most? Make a list.
 It’s my 90th birthday today…
Credit: http://dmingear-irsc.weebly.com/uploads/2/4/4/0/24408602/life_on_purpose.pdf

18. Pablo Picasso – Story of Value
 Credit: http://moralstories26.com/inspirational-stories-about-
hard-work-pablo-picasso-painting/

19. “All of us need to understand the importance of
branding. We are CEOs of our own companies: Me
Inc. To be in business today, our most important job
is to be head marketer for the brand called - You.” –
Tom Peters

20. Connect with Me
 LinkedIn – Marlo Martin
 Twitter – @Marlo_Martin1
 Instagram - @marlo_martin1
 E-mail – martinmarlo@yahoo.com
 Future Business Page and Blog – RESILIENT SHIFT
 Instagram and Twitter – @resilient_shift