This document provides guidance on using social media to establish an online brand. It recommends creating profiles on Twitter, LinkedIn, and starting a blog to share content and expertise in your field. The goals are to become an expert resource, be approachable, and make valuable connections. It outlines how to create profiles and engaging bios, find and share relevant content regularly, and monitor your influence over time. The overall aim is to build relationships and focus on readers, not self-promotion.

1. HOW TO: JUMPSTART YOUR ONLINE
BRAND VIA SOCIAL MEDIA

2. WHY WE’RE TALKING ABOUT THIS…

3. YOUR GOALS
 Establish yourself as an
expert in your field
 Become the go-to
resource
 Make yourself
approachable and
human
 Make valuable media,
customer and partner
connections

4. GET LISTED

5. LETS GET STARTED…

6. STEP 1 – CREATE A HOME BASE

7. TWITTER

8. WHY TWITTER?
 Build a network
 Access professional relationships
 Fast knowledge sharing
 Leverage problem solving
 Create influence

9. YOUR TWITTER BIO IN 2 MINUTES
 Most important 140 characters you write on Twitter
are in your bio, not your tweets
 Your Twitter bio is often the deciding factor in
whether someone follows you or not

10. THE GOOD, THE BAD, THE UGLY
 Here’s the good:
 Here’s the bad:
 Here’s the ugly:

11. QUICK TIPS - HOW TO DO IT
1. Use Keywords
2. Use a real location
1. Describe what you REALLY do
1. Include a URL

12. LINKEDIN

13. WHY LINKEDIN?
 Prove your expertise
 Keep in touch with people who
care most about our business
 Build your industry network –
people & groups
 Recommendations

14. HOW TO DO IT
 Write a succinct bio
 Connect with other SM sites
& blog
 Connections
 Get recommendations –
past jobs & customers
 Join groups in your
industry network
 Publish content regularly

15. BLOG

16. WHY START A BLOG?
 Demonstrate your expertise
 Commitment & passion to the industry
 Stay active and knowledgeable in a field/topic
 Establish a community of subscribers,
commenters& promoters
 Multiple touch points – RSS, email, on-site, social
media

17. HOW TO DO IT
 Determine platform: Blogger,
Tumblr, hosted site (i.e. on
GoDaddy)
 Topic
 Brainstorm
 Connect social channels
 Encourage comments, develop
community & following

18. THIS IS NICE, BUT WHERE DO I FIND CONTENT????
 Top industry blogs
 technorati.com, alltop.com help find top blogs – subscribe!
 Ask friends / peers
 View what people share on Twitter, FB, LinkedIn – create lists
(listorious.com has lists)
 Google blog search
 Google alerts

19. THE 50/50 RULE
 50% of the content you share on social media
should be from you – your blog
 50% of the content should be interesting pieces
from others
 Relative to your industry
 Blogs from influencers / experts

20. REMEMBER..
 Be consistent among channels
 Be conversational & ask question
 Listen, respond, contribute, be relevant
 Promote your blog posts & those of Backupify
 RT the influencers
 Talk about customer interests and feedback
 Build relationships

21. THE BIGGEST GOAL
It’s never about you, your products or your goals, it’s
about the readers!

22. THE RESULTS – VANITY CHECK

23. CHECKING YOUR INFLUENCE
 Radian6  ScoutLabs
 PeerIndex  Sysomos
 Alterian SM2  Klout – FREE!

24. NOW INTEGRATE IT!

25. QUESTIONS?