Magazine Research on Fashion Genre

1. FASHION
MAGAZINES

2. EXAMPLES OF FASHION
MAGAZINES

3. PERSONAL FAVORITE FASHION MAGAZINES
Cosmopolitan Vogue Glamour

4. VOGUE MAGAZINE
DEMOGRAPHICS
 Over 81% of Vogue readers
are female.
 Readership 367,000
 Circulation 51,291
 Frequency: Monthly
 Demographics
 Median Age
 38.5
 Median HHI
 $72,473
 Gender - Female/Male
 58% / 42%
 Education - Any College
 72%
 Employment - FT or PT
 72%
 Employment - Professional or
Managerial
 34%

5. Mast Head
(Serif)
Cover lines
Central Image
Left third
Right third

6. VOGUE MAGAZINES

7. VOGUE STORIES COVERED
 Fashion
 Entertainment
 Fit tips
 Celebrity Gossip

8. GLAMOUR MAGAZINE
DEMOGRAPHICS
 96% of the readers are
female
 4% are male
 Paid / Verified
Subscriptions: 2,073,049
 Single copies sold: 245,472
 Demographics
 Median Age
 35.6
 Median HHI
 $71,371
 Gender - Female/Male
 71% / 29%
 Education - Any College
 75%
 Employment Status -
Employed
 70%
 Marital Status - Married/Not
Married/Any Kids
 48% / 52% / 45%

9. Masthead
(San Serif)
Barcode
Issue
Cover lineTagline
Cover lines
Left third
Right third

10. GLAMOUR MAGAZINES

11. GLAMOUR STORIES COVERED
 Fashion
 Celebrity Insiders
 Self Improvement
 Hair/Makeup

12. COSMOPOLITAN
MAGAZINE Total Adults (000) 18,331 Total
Women (000) 15,440
Readers Per Copy 6.96 Readers
Per Copy 5.87
Women Audience (000) Comp (%)
Index
Age
18-24 5,128 33.2 274
25-34 4,089 26.5 154
18-34 9,218 59.7 203
35-49 4,175 27.0 95
Median 30.3

13. Masthead
(Sans Serif)
Puff
Coverline
Barcode
Central Image
Left third Right
third

14. COSMOPOLITAN MAGAZINES

15. COSMOPOLITAN STORIES COVERED
 Fashion
 Self Improvement
 Celebrity Insiders
 Hair/Makeup
 Entertainment

16. THE END