media studies

1. INFORMATION
ON
Fashion
Magazines

2. Examples of Fashion
magazines

3. Personal Favorite fashion magazines
Cosmopolitan Vogue Glamour

4. Vogue Magazine
Demographics
• Over 81% of Vogue readers
are female.
• Readership 367,000
• Circulation 51,291
• Frequency: Monthly
• Demographics
• Median Age
• 38.5
• Median HHI
• $72,473
• Gender - Female/Male
• 58% / 42%
• Education - Any College
• 72%
• Employment - FT or PT
• 72%
• Employment - Professional or
Managerial
• 34%

5. Mast Head
(Serif)
Cover lines
Central Image
Left third
Right third

6. Vogue Magazines

7. Vogue Stories Covered
• Fashion
• Entertainment
• Fit tips
• Celebrity Gossip

8. Glamour magazine
Demographics
• 96% of the readers are female
• 4% are male
• Paid / Verified Subscriptions:
2,073,049
• Single copies sold: 245,472
• Demographics
• Median Age
• 35.6
• Median HHI
• $71,371
• Gender - Female/Male
• 71% / 29%
• Education - Any College
• 75%
• Employment Status -
Employed
• 70%
• Marital Status - Married/Not
Married/Any Kids
• 48% / 52% / 45%

9. Masthead
(San Serif)
Barcode
Issue
Cover lineTagline
Cover lines
Left third
Right third

10. Glamour magazines

11. Glamour stories covered
• Fashion
• Celebrity Insiders
• Self Improvement
• Hair/Makeup

12. Cosmopolitan
Magazine Total Adults (000) 18,331 Total Women
(000) 15,440
Readers Per Copy 6.96 Readers Per
Copy 5.87
Women Audience (000) Comp (%)
Index
Age
18-24 5,128 33.2 274
25-34 4,089 26.5 154
18-34 9,218 59.7 203
35-49 4,175 27.0 95
Median 30.3

13. Masthead
(Sans Serif)
Puff
Coverline
Barcode
Central Image
Left third Right
third

14. Cosmopolitan magazines

15. Cosmopolitan stories covered
• Fashion
• Self Improvement
• Celebrity Insiders
• Hair/Makeup
• Entertainment