- 55% of respondents were male, indicating the magazine should not be aimed solely at females but include content appealing to both sexes. 75% were aged 16-24, suggesting content should appeal to youth. - 82% of respondents were students or worked in retail/food service, indicating the magazine should be reasonably priced. Knowing respondents' hobbies could help with content and marketing. - Rock and indie were the most popular music genres. The magazine should feature these genres and advertise using popular music platforms like YouTube, Spotify, and phones. - Over half attended concerts monthly or yearly, and over half attended festivals once or twice a year, so the magazine could include festival/concert lineups and ticket

1. Magazine Questionnaire Analysis
For The Record

2. 45%
55%
What sex are you?
Female Male
0
2
4
6
8
10
12
14
16
Under 16 16 - 24 25 - 30 31 - 40 Over 40
Frequency
Age Group
What age group do you fall
into?
0
1
2
3
4
5
6
Blue Green Yellow Pink Orange Purple Red
Frequency
Colour
What is your favourite colour?
Knowing the average percentage of what sex your target
audience is can tell you who is most likely going to read your
magazine and who you should aim it at the most. 55% of the
respondents were male. This tells me that I shouldn’t aim most
of my magazine at females. For example; the magazine shouldn’t
contain feminine content but content that can be applied to both
sexes, as my target audience is nearly half female and male.
This applies to the age group as well. 75% of the people I asked
were 16-24 years of age. This shows that it would be ideal to
have content that the youth would be into and not content that
over 40’s would enjoy.
Finally, knowing what colour is most liked by people can tell me
what colours I can include in my magazine that will appeal and
attract the niche market to buy the magazine and read it.

3. 82%
18%
Are you in education?
Yes No
0
2
4
6
8
10
12
Student Crew Sales Assistant Unemployed Waitoring
Frequency
Occupation
What is your occupation?
0
1
2
3
4
5
6
7
Read Social
Media
Watch T.V. Go out
with
friends
Party
Frequency
Hobby
What do you like to do in your
spare time?
Finding out whether people you asked work or are in
education can reflect how much you should charge your
magazine depending on who your magazine is aimed at. For
example; My magazine is ideally aimed at 16 – 24 year olds.
The graphs below show that a majority, 82%, are in
education and either unemployed or working in a shop.
Therefore, this tells me that in order for them to want to buy
my magazine I need to charge a reasonable, affordable price.
Knowing what they do in their spare time can tell me what
content to use in the magazine, content that they can relate
to or have similarities with. It can also help me to come up
with a puff/buzz word that will entice them to buy the
magazine.

4. 45%
55%
Do you read
magazines?
Yes No
0
1
2
3
4
5
6
Images Information Freebies
Frequency
Appeal
If yes, what attracts you to them?
0
1
2
3
4
5
6
7
8
9
10
Value for money Not interesting
Frequency
Reason
If no, why?
83%
10%
7%
What form of magazine
do you read?
Printed Digital (Online) Other
By finding out why people don’t read
magazines can help to prevent me from
constructing the reason why they do not
buy them. For example; 90% of the people
who do not buy magazines said it was
because they were not getting value for
money. Therefore, on my front cover and
contents page I am going to make sure that
there are plenty of articles and stories to
read in the magazine and at the right price
in order to appeal to as many people.
The reason I asked what form of magazine
people read is because having a magazine
that is online and anyone can read at
anytime and anywhere will be a unique
selling point of the magazine. Attracting
people who don’t have time in the
morning to go and buy a magazine because
they have school or work, they can read it
on their portable device wherever they
are.

5. 0
2
4
6
8
10
12
Less than
£2
£2 £3 £4 £5 More than
£5
Frequency
Price
How much are you willing to pay for
a magazine?
65%
35%
Have you ever brought any
merchandise?
Yes
No
0
1
2
3
4
5
6
7
T-Shirt Poster CDs Auto
Biography
Other
Frequency
Merchandise
If yes, what were they?
For the genre of my magazine, asking if the
people asked have ever brought
merchandise will tell me that advertising a
free poster or a discount on a band t-shirt
will convince and persuade people to buy
the magazine.
And again, finding out how much someone
is willing to pay for a magazine will help to
find the ideal price to charge.

6. 0
5
10
15
20
25
Yes No
Frequency
Response
Do you listen to music?
0
2
4
6
8
10
12
Rock R&B Country Jazz Indie Other
Frequency
Genre of music
If yes, what genre of music? (You can
choose more than one)
21%
28%
11%
8%
13%
2%
17%
How do you listen to music? (You
can choose more than one)
YouTube
MP3
Spotify
Radio
TV
CDs
Phone
Due to the genre of magazine I am doing, it is
important that I find out what sub-genre the
respondents prefer. The graph below shows that
that the most preferred genre of music is rock and
indie. This tells me that I should incorporate both
of these genre’s into the magazine.
Finally, knowing how the target audience listens to
music can help me to come up with inventive ways
to share music and advertise music in ways that
everyone uses, such as apps on phones.

7. 55%
45%
Do you go to gigs/concerts?
Yes No
0
1
2
3
4
5
6
7
8
9
Daily Weekly Monthly Yearly
Frequency
Time
If yes, how often do you go
to them?
60%
40%
Do you go to festivals?
Yes No
0
2
4
6
8
10
12
Once Twice More
Frequency
Time
If yes, how often do you
go to them a year?
Last of all, these questions will tell me if I should include
information on festivals and concerts. For example; line
ups, chances to win free tickets to gigs.

8. The End