1. http://www.scribd.co
m/doc/16140508/Vib
e-Media-Kit-2004
VIBE
MAGAZINE

3. DEMOGRAPHICS
ADULTS
Men 55%
Women 45%
AGE
18-24 35%
18-34 67%
21+ 82%
35+ 29%
Median Age 30
EDUCATION
Any college 55%
Currently in college 20%
EMPLOYMENT
Employed 62%
HHI Income $52.5k
Black /African AMERICAN 75%
White 15.9%
Spanish/Hispanic/ Latino 12.4%
Asian 1%
Other Race 11.3%
TOTAL AUDIENCE - 2,400,000 (2011)

4. VIBE Lifestyle Network
- 15 million unique users per month
- 62% male / 32% female
- Multiple channels
- Music
- Sports
- Lifestyle
- Entertainment
- Fashion

5. VIBE.com
• 1.3 million unique users per month
• HHI $40-60K
• 62% male / 38% female

6. VIBE VIXEN
VIBE Vixen is a magazine geared towards
female readers of Vibe Magazine that
covers fashion, beauty, dating,
entertainment, and societal issues for
"urban minded females". The magazine
was initially released in fall of 2004 and
is issued on a quarterly basis.
Median Age 27
Household Income $51, 868
Women 18-34 71.3%
Women 35+ 28.7%
Any College 79.1%
Never Married 62.6%
Employed 48.9%

8. %