Bauer Media would be a suitable institution to distribute the music magazine because it already publishes magazines like Heat, Grazia, and Closer that have similar target audiences of teenage girls interested in celebrities, fashion, and gossip. These magazines and Bauer's radio stations have the same genres as the magazine. Egmont is also a good option as it publishes We Love Pop, a monthly magazine for 12-17 year olds with similar content, colors, style, language, and target genre of pop music. It distributes to shops around the UK where the target audience would buy magazines.

1. QUESTION 3
What kind of media institution might
distribute your media product and
why?

2. My decision on picking the magazine
institution was based on magazines which
they have already published and identifying
the similarities and differences between the
magazines and the magazine which I have
produced. Finally I am going to see if my
magazine will fit into their company.

3. WHAT MEDIA
INSTITUTION?

4. One of the media institution which best distributes my
music magazine is Bauer media. Bauer media
includes many of the best known magazines in the
UK. Whilst researching I concentrated on finding out
the female magazines which they produced as this is
the gender of my target audience. The woman’s
magazines vary from closer, heat and grazia. These
magazines have a range of interests from
celebrity, fashion and gossip. This is presented
through these three magazines. Closer magazine
combines news, gossip, and lifestyle. Grazia
magazine focuses more on the fashion and beauty
side. Heat magazine is similar to closer through the
celebrity gossip.

5. STATISTICS

6. In heat magazine the gender ratio shows that
83.7% are females and only 16.3% are males. The
age range illustrates that 40.7% of 15-24 year olds
purchase heat magazines and there is a big
decrease to the next age range of 25-34 year olds
with only 28.7%.

7. There is an ever bigger gender percentage ratio from
Grazia magazine with 97.2% females buying this magazine
and only a minute percentage 2.8% of males. However
there is a difference with the age range ratios. Only 28.2%
of 15-24 year olds purchased the magazine this then
decreases to 24.6% from people aged 25-34. This shows
that people in their late twenties and early thirties do not
read this magazine this could be because of their lack of
interest in fashion and even reading magazines at this
particular age. Yet this all changes between the ages of
35-44 as the percentage increases back up to 28.2%.

8. In closer magazine the gender ratio is 91.6% woman and
8.4% men. From these statics I get a clear answer that men
are more interested in reading celebrity gossip magazines
than reading about fashion and beauty. Although reading
and finding out gossip is typically a woman’s thing to do.
Men are also intrigued in finding out celebrities and their
lives. The age range of 15-24 year olds percentage is 32.9%
and the 25-34 year olds percentage increases to 29.6%. From
these statistics it tells me that as people get older less people
read magazines this could be because of their lack of
interest in finding out gossip about other people’s lives or
even because they do not want to read magazines at all.

9. MORE ABOUT
BAUER

10. Bauer also distribute music magazines such as Mojo and Q.
Although these magazines are not the same genre as my
magazine which is Pop they have a similar target audience which
is teenagers. They also distribute other media brands such as
4music and the hits radio. These radio companies have the same
genre of my music magazine as they play a variety of music and
Pop is defiantly one which is most popular. Furthermore the
audience of these media brands have the same audience of my
magazine which is young teenage girls.

11. Bauer media is also a very popular media
institution and publishes a wide range of
magazines with a large mass audience.
So this would be suitable for my genre as
the genre is well known and is listened to
millions of people all over the world.

12. EGMONT

13. Another media institution which distributes my magazine very
well is Egmont. In 2012 Egmont became a world- leading
media organisation in more than 25 countries. In the UK they
publish magazines, books, eBooks and apps. Their aim is to
persuade more children to read. An example of a magazine
which they distribute is we love pop; it is their only publication
which is aimed at a teenage audience. It is issued monthly and
includes popular artists and bands such as One Direction, Little
Mix, Katy Perry and Jessie J.

14. How is it similar to
my magazine?

15. Egmont is similar to my magazine through the
audience, colours, style, language and obviously
the genre which is Pop. The audience range is from
12-17 year olds which are roughly similar to we love
pop. Both magazines also have the same content
which includes celebrity
gossip, fashion, beauty, quizzes etc. Furthermore
they both use colliquial informal language which is
highlighted through the cover lines, sell lines and
also the interview. My magazine and also we love
pop have special features which will attract the
audience’s attention this is through premium gifts
which the reader are able to win such as I pad and
IPhones and also free gifts which are included when
they buy the magazine.

16. Egmont is also similar to my magazine because
of where the magazine will be distributed to
which would be shops around the UK such as
the local newsagent, Whsmith
,Boots, Superdrug etc. All of these shops are
where the target audience would buy these
magazines as they are cheap and accessible.