The survey analyzed questions about a dance magazine's target audience and content. It found that the primary audience is females aged 16-31, interested in house and disco music. The magazine will feature artists like Martin Garrix and focus on interviews over reviews. Colors like blue and purple will be used in a bright, bold design. The price will be £2.50 to appeal to readers willing to pay £2.50-£4. Content will focus on themes of dancing and partying suggested by audience responses.

1. Dance Magazine Survey
Analysis

2. Question 1
• I used this question to find out
who my audience were and
what gender to be aiming my
magazine towards. I can see
here that my main audience
are females yet there is still
many males and therefore I will
make my magazine targeted to
both genders, but primarily to
females.

3. Question 2
• My second question was also
used to find out what age
group I should be targeting
with my magazine. My oldest
age was 31 and my youngest
was 16, however the average
was around 18 which means I
will aim my magazine at young
adults and older teenagers.

4. Question 3
• This question was used to find
out how often my target
audience would like to read my
magazine. However, it showed
that they only bought them
‘every so often’ so I would need
to find out further information
(by interviewing) about what
grabs their attention and makes
them buy magazines from time
to time to make sure that my
magazine would be purchased
and appealing to them.

5. Question 4
• I used this question to find out
which type of dance music my
target audience were most
interested in. It was clear that
the majority preferred house
music however a significant
amount also liked disco which
means I will aim to use house
music artists and a house
music style but consider disco
music whilst I’m creating it.

6. Question 5
• I used this question to give me an
indication of which artist to focus on
for my magazine. The majority
suggested Martin Garrix, however
Disclosure, Calvin Harris, Avicii, Major
Lazer, Tiesto and David Guetta were
also popular. These artists all have a
similarity in the way that they are all
male, very popular DJ’s with many
chart hits. This means the artist I focus
on will share these same traits.

7. Question 6
• For this question I got a
variety of answers as I left an
open comment box for
suggestions. I asked this in
order to get an idea of what
colours and colour schemes I
should include in my
magazine to appeal to my
reader and grab their
attention to make it stand out
from other magazines.

8. Question 6
(continued)
• I put all colour suggestions
from each answer into a
graph to show which
colours were the most
preffered. The majority
suggested blue but purple
was also quite popular.
Also many of my target
audience suggested bright
and bold which means
when I create my
magazine I will try and
incorporate these main
colours and make it as
bright and bold as
possible.

9. Question 7
• I used this question to see
which type of article my target
audience would prefer to read
to influence what I put on my
double page spread. It was
apparent that my audience
would prefer to read an
interview with an artist rather
than a review and therefore in
my magazine I will use an
interview to appeal to the
majority of my audience.

10. Question 8
• This question was used to find
out how much my target
audience were willing to pay
for a magazine in order to
decide what price to put it as.
The majority of people chose
£2.50-£4 however a significant
amount also chose under
£2.50 and therefore I believe I
will price my magazine at
£2.50 to get a middle ground
of for both groups.

11. Question 9
• I used this question to find
out what to use as my main
focus for my magazine and
the cover to appeal to my
target audience and make it
stand out on the magazine
stand and make my target
audience want to buy the
magazine. Also, I will use this
question to influence my
content page and my double
page spread to keep it
appealing to my target
audience.

12. Question 10
• I used this question to
discover what type of content
y target audience would like to
read about and what themes
to include in my magazine. I
used a comment box so that
their answers were open to
anything they consider
relevant to dance music so
they weren’t given options to
choose from. I believe this
worked well as it gave me an
actual insight into what they
associate with dance music.

13. Question 10
(continued)
• I added commonly used words
from the response section to
see what words were the most
popular and decide what
themes to run through my
magazine and what my content
should be focused on. The most
popular words were ‘dance’ and
‘party’ which suggests to me
that the images and content I
use should be influenced by
dancing or partying.