The survey results showed that the target audience for the magazine would be mostly female aged 15-18. The most popular colors were blue, black, and red so those colors would be incorporated into the magazine design. The top content preferences beyond music were fashion, films, and beauty. Pop music and alternative music were the most popular genres. Most respondents preferred a general music magazine that would be issued monthly in paper format and include freebies, offers, and coverage of high-street shops and online retailers.