Power Of Mobile Workshop V2
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The document discusses the changing landscape of marketing in an increasingly mobile and connected world. It notes that mobile usage has surpassed other technologies with over 4 billion subscribers. A new type of marketing is needed that focuses on engaging digital touchpoints, non-linear experiences across channels, and positioning brands online first. Effective mobile marketing will leverage the context and location-awareness of mobile to integrate with the user experience.
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The document provides an introduction to digital marketing concepts for traditional marketers and agencies. It discusses how consumers have changed and now expect to engage with brands through two-way conversations rather than one-way advertising. It emphasizes that successful digital marketing involves creating conversations with consumers by appealing to them on an emotional level and giving them stories worth sharing with others through word-of-mouth. It also outlines key concepts like user-centered design, microsites, analytics and the importance of a balanced team with the right skills to implement these strategies effectively.
D media presentation en v0.2 2
This document discusses 5 insights about the digital future of media:
1. Transmedia storytelling, using multiple media platforms to tell a story, is becoming more prevalent, though it is mainly used as a marketing tool currently.
2. The internet can enhance television by making it a more social experience.
3. The video industry's business model is evolving as control shifts to devices and bandwidth, and new models like streaming gain traction.
4. Tablets will have a long-term role in media consumption, with sales forecasts projecting over 50 million tablets to be sold in 2011 alone.
5. App markets present opportunities to monetize content through apps, provided one understands how to leverage these growing app
8 Interactive Trends Changing the Business Landscape
The world is changing quickly. This presentation looks at 8 interactive trends that are changing the business landscape. Technology is changing the way consumers interact with brands and how brands interact with consumers. Buying habits and consumer expectations are rapidly evolving. This is and will continue to have major implications for marketing. Is your business ready to adapt and take full advantage of how these trends are changing the way we do business?
2013 trends
2013 trendleri neler?
Beklentiler neydi ve bu trendlerin ne kadarı gerçekleşti?
Bu hafta paylaştığımız araştırmada bu soruların yanıtlarına ulaşabileceksiniz...
İyi okumalar...
Web summit summary
The Web Summit 2014 document provides a summary of the key topics, trends, learnings, and insights from the annual technology conference. Some of the major discussions included the continued exponential growth of technology and how it is decreasing the time needed to create value; the shift to more engaged audiences who are creators rather than just consumers; and the importance of storytelling and focusing on the consumer for both tech companies and brands. Privacy, big data, and the future of virtual reality were also highlighted as important issues covered at the event.
Mobile Marketing Opportunities
Mobile marketing overview for B2B and B2C marketers, covering the unprecedented growth and opportunities of mobile--as well as a summary of mobile marketing tools available to today's companies.
Trends2009sm 169 16th
This document summarizes key digital trends for 2009, including:
- Growth of online advertising despite economic downturn
- Major players integrating across online/mobile/TV platforms
- Rise of social media, mobile applications, and open platforms
- Shift to more user-generated and social content online
- Importance of conversation and reputation management for brands
Bmma hugues rey formationdigitale2014 session 1 - version 15092014short
Bmma hugues rey formationdigitale2014 session 1 - version 15092014shortBMMA - Belgian Management and Marketing Association
This document outlines a 10-week course on digital marketing. It discusses key digital marketing concepts and challenges including big data, social media, mobile and cross-channel shopping. Metrics for measuring digital campaigns like clicks, leads, and cost per thousand impressions are presented. Retargeting and real-time bidding for digital ads are covered. The importance of owned, earned, and paid media is explained.A GUIDE TO SURVIVING A FICTION INFUSED FUTURE
Keynote on the future of marketing in an era where virtual worlds and physically enhanced realities define a consumer's identity by matching behavioral observations and contextual
data to turn them into a profile built out of statistical correlations.
This new reality requires marketers, brands and companies to design for always-on, continuous and assistive engagement. The consumer journey must be rebuilt.
2013 Trends
A look at the top digital trends for 2013, including Personalization, Integration and Customization, along with the latest developments in Mobile, Social and Advertising.
The Future of Digital Marketing: To the Metaverse and Beyond - Wayne Neale, K...
The Future of Digital Marketing: To the Metaverse and Beyond - Wayne Neale, K...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Millions of dollars have been invested in the Metaverse by some of the largest companies in the world. And brands are buying into the Metaverse to position themselves for the next revolution in digital marketing. Discover what brands are doing in the Metaverse and how your company can take advantage of this unique and burgeoning opportunity. Technology is increasing at an exponential rate providing competitive advantage opportunities for those companies that can not only innovate but have a roadmap of continuous innovation. The Metaverse creates new opportunities for innovation around products, marketing, business models, and disruptive forces that will impact every industry. Are you ready?Streetwise Seminar on B2B Leads and Sales
What's it about?
2013 marked a sea change in what is required for B2B lead and sales generation. Search Engine Marketing along with Social Engagement is now the pivotal combination to creating sales results. Get streetwise on how to use content marketing to serve up leads and convert opportunity, in conjunction with Search and Social.
Who's it for?
This seminar is designed for B2B marketers seeking to deliver best in class lead generation programmes. Particularly if you provide technology solutions or are a professional service firm, this workshop is not to be missed.
What's in it for me?
We'll serve you a fabulous breakfast and great coffee, while you get to:
Understand how getting results from SEO, Adwords and remarketing has dramatically changed in 2013.
Find out why engaging content is absolutely key to building your sales pipeline, and to convert opportunity into purchase.
Learn how to implement measurable search and social demand generation, that will get results irrespective of your type
Integration of Chatbots into Your E-Commerce Strategy
The document discusses how brands can incorporate chatbots into their e-commerce strategy. It notes that chatbots will be able to handle 80-90% of customer interactions, allowing brands to provide personalized 1:1 retail experiences at scale. It also discusses how chatbots open opportunities for conversational commerce through popular messaging platforms that people spend much of their online time on. Finally, it outlines how brands can integrate chatbots into their strategy to engage customers through familiar apps, appeal to younger audiences, and provide information faster than humans in some cases.
Marketing Trends To Watch
This presentation covers some of the major trends in marketing that are now taking hold. It covers whether newspapers as we know them will survive, cable television, yellow pages and what will replace them as they die.
Ama Web Trends Presentation
The document discusses key trends in web strategy for marketers, including: (1) The rise of social media and user-generated content; (2) Prioritizing search engine optimization; (3) Increasing use of visual content like images and videos; (4) Importance of responsive design and fast load times; and (5) Growing mobile internet usage. It emphasizes engaging customers through conversations on social platforms and creating high-quality content that can be discovered and shared across the web.
Webinar Presentation on Communication Design
The document provides an overview of global trends in communication design and related fields. It discusses trends in areas like graphic design, film, animation, experience design, interactive media and more. Some key trends highlighted include a shift to mobile and personalized experiences, focus on storytelling and sustainability, integration of social media and technology, and demand for modular and responsive design. The document also shares statistics on growth rates in the communication design industry globally and emphasizes the need for interdisciplinary, anticipatory and agile design education and training.
Six competencies wan ifra study tour
This document introduces six competencies needed for next generation news organizations: complete storyteller, entrepreneur, data miner, marketer, platform strategist, and community builder. It discusses the skills and roles of each competency, providing examples of how media companies can adapt to technological changes and consumer behaviors through innovation strategies focused on experiences, continuous change, workforce development, partnerships, and embracing communities.
Similar to Power Of Mobile Workshop V2 (20)
8 Interactive Trends Changing the Business Landscape
8 Interactive Trends Changing the Business Landscape
Bmma hugues rey formationdigitale2014 session 1 - version 15092014short
Bmma hugues rey formationdigitale2014 session 1 - version 15092014short
The Future of Digital Marketing: To the Metaverse and Beyond - Wayne Neale, K...
The Future of Digital Marketing: To the Metaverse and Beyond - Wayne Neale, K...
Integration of Chatbots into Your E-Commerce Strategy
Integration of Chatbots into Your E-Commerce Strategy
More from Walter Pike
Certified Off The Track Thoroughbred programme
This document proposes a strategy to improve the responsible rehoming of retired racehorses by addressing issues with their transition out of racing and reputation among potential second owners. The key elements are:
1) Creating a certification program to identify suitable horses and place them with experienced owners, supported by a database tracking ownership changes.
2) Establishing halfway houses to transition horses to post-racing care before final placement.
3) Improving the "brand" of off-track thoroughbreds through promotion and incentives for their participation in equestrian activities.
4) Providing resources and expert support to assist in horses' transition and ensure their successful retraining and rehoming.
#Slutwalkjhb ORM
#slutwalkjhb takes place at Zoo Lake, Johannesburg, South Africa on Saturday september 24, 2011. 11:00am
This is the prelim report. A future report will be presented at the end of the event.
The Perfect Storm
The document discusses various topics related to social media, branding, and marketing such as how ideas spread through social media, understanding community dynamics, and developing sharing tools. It mentions that competitions for followers on social media are not effective. The document promotes an upcoming masterclass on social media marketing and a new season of a digital academy that will cover topics like using Facebook and Twitter for small and medium enterprises. It provides contact information for consulting on marketing in a social world.
Heavy chef Nov 2010 2
The document discusses strategies for engaging with audiences on social media. It notes that audiences now control conversations and organize themselves into communities that decide how they will interact with brands. Audiences trust people like themselves more than advertising and public relations. The document advocates guiding conversations by building a culture of brand stewardship, finding influential community members, giving people topics to discuss, and providing ways for them to have those discussions.
Everything you know about branding
Brands are the feelings you have about products and services, the myth that everyone talks about. But the process of branding has changed, the old tools don't work like they did. The difference is that people are connected.
Maybe we should stop thinking of branding as an industrialised process but as an organic process...
PiKE New Marketing 2010 (slightly revised)
The document discusses how the game of branding has changed in an always-on, connected world. Key points include:
- Brands are now defined by what connected crowds say about them on the internet, rather than what companies say.
- Experiences, relationships, conversations and fans are more important than traditional advertising in this new environment.
- If companies deliver good experiences, positive word of mouth will spread organically as people share with friends.
- To succeed, companies must understand audiences, activate fans of the brand, and use all available online tools to engage in conversations.
New Marketing : The Game Changed
An 18 min talk about marketing, making the point that although the way we have applied marketing is broken - the core marketing concepts are intact. There are new rules - but they are the same as the old rules when we were connected on a much smaller scale than now.
Will try to turn into a slidecast soon.
Its the same stuff but its different
Corporate social media conference. Telling people why the marketing world has changed - but there are enough things that are still the same
So what changed?
The slides from my presentation at TedxNewtown in Johannesburg - What I said can be found on my blog at http://bit.ly/r8Obv Its mostly about how to think about marketing in the "new" era.
The Social Media Marketing Disconnect
The key impact of the Internet is a social one. We really cant look at the changes brought about and see it in either technology, SEM or traditional marketing terms.
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This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
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6. Doblin’s Ten Types of Innovation
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Power Of Mobile Workshop V2
- 2. #powermobile
- 3. Thought 1 Traditional Marketing/Advertising Thinking
- 4. Average Stuff for Average People How do you win the game? Get Eyeballs
- 6. Extending reach, getting exposure
- 9. Thought 2 The Power of the Internet
- 10. The Semantic Web is a set of technologies which are designed to enable a particular vision for the future of the Web — a future in which all knowledge exists on the Web in a format that software applications can understand and reason about. By making knowledge more accessible to software, software will essentially become able to understand knowledge, think about knowledge, and create new knowledge. In other words, software will be able to be more intelligent — not as intelligent as humans perhaps, but more intelligent than say, your word processor is today.
- 11. Every screen a porthole onto the machine
- 17. “ The Web is more a social creation than a technical one. I designed it for a social effect - to help people work together - and not as a technical toy” Tim Berners-Lee Weaving The Web
- 18. Thought 3 The Essence of New Marketing
- 19. Last month it was 10 Years Ago That Seth Godin published this book A Ridiculous Idea
- 20. The internet is word of mouth Talkers Something to Talk About A way to talk
- 21. Thought 4 A New Customer Journey
- 22. The Once-familiar Consumer Journey 1. Few touch points, well-choreographed 2. Linear, store-dependent 3. Advertising-inspired Slide from “the OPEN brand” AWARENESS CONSIDERATION SELECTION PURCHASE LOYALTY Go to store View TV or print ad Compare options Choose best option Buy item Join/align with brand
- 24. Thought 5 The Real Mobile USP
- 25. Context Local
- 26. Latitude
- 28. Find books in bookstore Order meals Rate Service Integrate into the Experience
- 29. Thought 6 Follow the crazy ones
- 31. [email_address] What I do:
- 32. Walter Pike Founder: AAA Digital Marketing Academy Head of Faculty: Marketing & Advertising, AAA School of Advertising. Speaker, Blogger, Consultant, Social Media Participant Blog: PiKE’s Thinking ... http://walterpike.com @walterpike on twitter, friendfeed and1000’s of other places on the internet. [email_address]