An 18 min talk about marketing, making the point that although the way we have applied marketing is broken - the core marketing concepts are intact. There are new rules - but they are the same as the old rules when we were connected on a much smaller scale than now.
Will try to turn into a slidecast soon.
A slideshow presentation by Ian Mason. He spoke everything and only used the slides for a reference, so I just inserted slides with roughly what he said often.
This Subliminal Images PowerPoint was created as part of a High School Comm (communications) skills curriculum. It has some rather suggestive photos and is intended for mature audiences.
An 18 min talk about marketing, making the point that although the way we have applied marketing is broken - the core marketing concepts are intact. There are new rules - but they are the same as the old rules when we were connected on a much smaller scale than now.
Will try to turn into a slidecast soon.
A slideshow presentation by Ian Mason. He spoke everything and only used the slides for a reference, so I just inserted slides with roughly what he said often.
This Subliminal Images PowerPoint was created as part of a High School Comm (communications) skills curriculum. It has some rather suggestive photos and is intended for mature audiences.
Using Donald Trump as an extremely blunt metaphor and sprinkled with case studies both good and bad, this talk explores the evolution of branding from being purely product orientated, into being more about promise and then aligned with having a higher purpose. The proposition being put forward is that as a business tool, branding has continued to evolve and is now concerned with not just why a business exists, but also about how a business exists and it's principles.
A brief introduction to Hero Brand. Book by Guillaume Van der Stighelen http://www.mediaclub.be/is-bin/INTERSHOP.enfinity/WFS/MCNL-MediaClubShop-Site/nl_BE/-/EUR/ViewProductDetail-Start?ProductUUID=ZS2sEAkMnagAAAEef1ANaAex&CatalogCategoryID=1hasEAkMNzoAAAEadqQC3KAk&JumpTo=OfferList
An internal motivation piece created for Leo Burnett Manila which served to remind people of the importance of constantly striving for 7+ work. This was subsequently adopted by all offices throughout the Asia Pacific region.
The best of brands creating sensory experiences. How are brands moving from communication marketing into experiential marketing by appealing to the senses? We explore best brand examples according to industries.
Zoe Advertising is a simple & clean advertising agency offering branding & marketing creatives. Relax & glance through this ppt to explore, who we are & what we do with few refreshing ideas ! Have fun & let us know how you enjoyed it...
Gender makes the world go round. It affects everything we do - what we wear, how we behave, how we relate to other people, and, importantly for brands, it affects what we buy, why we buy and how we buy. This short slideshow will give you an idea of how important it is to recognise how your brand is using gender.
Brands are the feelings you have about products and services, the myth that everyone talks about. But the process of branding has changed, the old tools don't work like they did. The difference is that people are connected.
Maybe we should stop thinking of branding as an industrialised process but as an organic process...
A Power Point Presentation of a Buddhist Hymn by The Wayfarers.
Dedicated to all Dhammafarers or Dhammaduta workers. May they continue to spread the Dhamma out of compassion for all.
Pics taken by Bro. Teh Kee Keang during a Buddhist Pilgrimage to India.
Using Donald Trump as an extremely blunt metaphor and sprinkled with case studies both good and bad, this talk explores the evolution of branding from being purely product orientated, into being more about promise and then aligned with having a higher purpose. The proposition being put forward is that as a business tool, branding has continued to evolve and is now concerned with not just why a business exists, but also about how a business exists and it's principles.
A brief introduction to Hero Brand. Book by Guillaume Van der Stighelen http://www.mediaclub.be/is-bin/INTERSHOP.enfinity/WFS/MCNL-MediaClubShop-Site/nl_BE/-/EUR/ViewProductDetail-Start?ProductUUID=ZS2sEAkMnagAAAEef1ANaAex&CatalogCategoryID=1hasEAkMNzoAAAEadqQC3KAk&JumpTo=OfferList
An internal motivation piece created for Leo Burnett Manila which served to remind people of the importance of constantly striving for 7+ work. This was subsequently adopted by all offices throughout the Asia Pacific region.
The best of brands creating sensory experiences. How are brands moving from communication marketing into experiential marketing by appealing to the senses? We explore best brand examples according to industries.
Zoe Advertising is a simple & clean advertising agency offering branding & marketing creatives. Relax & glance through this ppt to explore, who we are & what we do with few refreshing ideas ! Have fun & let us know how you enjoyed it...
Gender makes the world go round. It affects everything we do - what we wear, how we behave, how we relate to other people, and, importantly for brands, it affects what we buy, why we buy and how we buy. This short slideshow will give you an idea of how important it is to recognise how your brand is using gender.
Brands are the feelings you have about products and services, the myth that everyone talks about. But the process of branding has changed, the old tools don't work like they did. The difference is that people are connected.
Maybe we should stop thinking of branding as an industrialised process but as an organic process...
A Power Point Presentation of a Buddhist Hymn by The Wayfarers.
Dedicated to all Dhammafarers or Dhammaduta workers. May they continue to spread the Dhamma out of compassion for all.
Pics taken by Bro. Teh Kee Keang during a Buddhist Pilgrimage to India.
For startups, storytelling is an important way for them to connect with target audiences. This presentation talks about why storytelling is important and the step involved to develop good stories.
For startups, storytelling is crucial because it lets them clearly articulate what they do and why potential customers should be interested. It also differentiates them from rivals.
There’s no doubt that game developers have been creating engaging experiences for a lot longer than brands have. And it’s undeniable that the motivations of gamers – achievement, competition, cooperation and immersion – strongly appeal to a millennial audience. For instance, when it comes to immersion, Skyrim offers a massive world for players to explore for hundreds of hours.
So why can’t brands follow suit?
Some brands have in fact jumped on the bandwagon such as how The Hunger Games’ in-universe Web sites immersed fans in the world of the films and novels. More brands should think about how they can better engage their consumers by getting into the mindset of a game maker. It’s not about adding some level of gamification to marketing campaigns but more about honing in on the same emotions that get gamers engaged with the games.
Shankar Gupta is looking forward to sharing how the motivations game makers do such a fantastic job of tapping into can also be harnessed by brand marketers.
Games have exploded on the web and mobile. But brands have missed the big bang moment. What can Brands do to remain relevant in the biggest evolution in Media? That approach is what this ppt attempts to describe!
A talk I gave in Glasgow for BAFTA Scotland at the CCA - for Scottish Students on Screen. The attendees were mainly students graduating from University. This presentation combines a few things from other presentations, but I always upload them so people can follow links, etc. The end of this one is pretty new.
A presentation by Hamilton Grammar S1 pupils based on the popular show Dragons' Den.
This was to highlight Business and Enterprise in the lower school.
Presentation given by Peter Collingridge to Dundee School of Digital Art and Imaging, on what it means to be a New Media Producer. For more info visit www.aptstudio.com/timesemit
#slutwalkjhb takes place at Zoo Lake, Johannesburg, South Africa on Saturday september 24, 2011. 11:00am
This is the prelim report. A future report will be presented at the end of the event.
The slides from my presentation at TedxNewtown in Johannesburg - What I said can be found on my blog at http://bit.ly/r8Obv Its mostly about how to think about marketing in the "new" era.
The key impact of the Internet is a social one. We really cant look at the changes brought about and see it in either technology, SEM or traditional marketing terms.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
I want to talk to you about marketing. I want to talk to you about the internet, I want to talk to you about what the internet has done to the principles that underline your understanding of the marketing. I will talk about digital marketing and social media - not because its the new silver bullet. But because it changed the game.
I want you to know that the game has changed because you are not going to win you walk onto the soccer pitch with a rugby ball.
When you think of marketing - what comes to mind?
The 4 p’s
PPPP.
Advertising.
Getting someone to buy your stuff.
changing perceptions.
startegic bran management
Well if you are going to understand marketing in the new world - new marketing I call it you are going to need to forget all that - so lets look at the history
The Yuppie Chef story illustrates one of the key trends and that is the erosion of our ability to control our brands.
we could in the past because we were the only source of information, our customers were ignorant and because they believed us - now we know that only about 12% of people trust advertising.
But also because the new media is global, ubiquitous and cheap.
steroids
Now is the time.
The game has changed - but the core principles of marketing established centuries ago, in the markets in Phoenicia still apply. Find stuff…
20th century marketing was really an aberration - created for the industrial age - and the effective use on the most important technology of its time.
New marketing is going to be a 1000% more effective, its more natural - more real and will make sure the real winners are the people who focus on delivering customer value - and allow their brands to develop as our customers tell their friends
PiKE is a new marketing - etc