Technology has fundamentally changed the publishing industry in several ways. It has changed how people discover, consume, and share information and content. It has also changed how people read, with a shift from reading with eyes to reading with fingers on screens. To remain relevant, publishers must embrace these changes and add new value-added services to their business models rather than just focus on content. These services could include author tools, community building, self-publishing services, personalized recommendations, and analytics. Publishers should partner with startups to help identify and create these new services, avoid being blind to digital opportunities, and transform their businesses for the digital age.