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Mobile Changing the Face of Business
The document discusses the transformative impact of mobile devices on business, noting that mobile internet usage will surpass desktop usage and that a significant portion of local searches are performed on mobile. It highlights statistics about smartphone and tablet usage, including the prevalence of social media access via mobile devices. Additionally, it addresses mobile marketing trends, such as location-based marketing and the rise of messaging applications.
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Mobile Changing the Face of Business
- 1. How Mobile isChanging the Way We Do Business
- 2. Mobile Devices In manyother countries, INTERNET is your phone… It is only a matter of time in the U.S. before it will be the only internet
- 3. Mobile Devices: Smartphones • 1.5 billion of the worlds 4+ billion mobiles phones are now smartphones (40% in U.S.) • 3 billion are SMS enabled • In 2014, mobile internet usage will overtake desktop internet usage. • TODAY, more than 50% of all “local” searches are done from a mobile device The Growth of Mobile Marketing and Tagging, Microsoft, Mar 21, 2011
- 4. Mobile Devices: Smartphones • 86% of mobile users are watching TV while using a mobile phone • 200+ million (1/3 of all users) access Facebook from a mobile device • 91% of all mobile internet use is “social” related The Growth of Mobile Marketing and Tagging, Microsoft, Mar 21, 2011
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- 6. Mobile Devices: Tablets • Apple’s iPad has 75% of the market share • It is predicted that the iPad and the Android Informa will be neck and neck at 38% in 2015 • Tablets are the NEW notebook/laptop The Growth of Mobile Marketing and Tagging, Microsoft, Mar 21, 2011
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- 8. Why Social? • Over200 million people access Facebook via their phones • Who cares? - the office - the experience
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- 10. Location-Based Marketing: Foursquare
- 11. Location-Based Marketing: Scvngr – do something
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- 15. QR Codes 2D barcodes that connect people with information, entertainment, and interactive experiences in the digital world.
- 16. Microsoft Tags 2D barcodes that connect people with information, entertainment, and interactive experiences in the digital world.
- 17. NFC (Near Field Communication) • File Sharing • Electronic Business Card • Electronic Money • Mobile Gaming • Friend-to-Friend
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- 19. Texting | SMS| MMS Mashable, Infographic, August 2010
- 20. Texting | SMS| MMS • SMS is the king of mobile messaging – 9 trillion text messages will be sent in 2012 • By 2016, application-to-person (A2P) messaging will overtake person-to-person text messaging (e.g. automated alerts from banks, offers from retailers, m-tickets is expected to overtake person to person SMS.) Global mobile statistics 2011: mobiThinking
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- 22. Advertising in Gaming:How The in-game advertising market (advergaming) could grow to $1 billion globally by 2014!
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- 25. THANK YOU! Kim Mears Mears Interactive 303.564.0494 kim@mearsinteractive.com twitter.com/kimonthefly Facebook.com/mearsinteractive Linkedin.com/in/kimhughesmears