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MIEL VAN OPSTAL - FEBRUARY, 2019
A GUIDE TO SURVIVING A FICTION INFUSED FUTURE.
linkedin.com/in/mielvo
DIGEST OF THIS KEYNOTE / EXECUTIVE TAKE-AWAYS
YOUR WORLD IS BROKEN
YOU ARE A NOBODY IN A DIGITAL METAVERSE
BUILD A STORY
PURPOSE & PLANNING
TRUST, BUT VERIFY
ENGAGE & APPRECIATE
BE WARY – QUESTION EVERYTHING
YOUR WORLD IS BROKEN.
img source
‘The world wide web’ is just an atom
in the connected universe
that constitutes your digital world.
It is just a tiny detail
in the complex digital landscape,
a pawn in the corporate battle
for any contextual data you create.
The accumulated data of all
the apps you use,
wearables and smart appliances you connect,
routes you map,
things you search for,
devices you charge and carry,
websites and places you visit,
people you link with,
digital public services you require…
is being collected, brokered and traded
by others
for profit
without your consent.
YOU are both the creator and the
result of the concept of a virtual
shared space that converges with
your actual reality.
01
YOU are both the product and
catalyst of the virtual organism that
ultimately defines who you are,
how people perceive you and –
eventually- what you will become.
02
FULL SIZE IMAGE
The first layer is the one you do control. It consists of data
you feed into social media and mobile applications.
The second layer is made of behavioral observations.
These are not so much choices you consciously make, but
the metadata that gives context to those choices.
The third layer is composed of interpretations of the first
and second. Your data are analyzed by various algorithms
and compared with other users’ data for meaningful
statistical correlations.
source
Most of the choices you’ve made,
ideas you’ve had,
things you’ve liked or bought
and the opinions
you’ve supported
were the outcome
of predicted calculations,
engineered algorithms
and
subconsciously recommended
and behavioral-triggered
automated suggestions.
Most of the choices you’ll make,
ideas you’ll have,
things you’ll like or buy
and the opinions
you’ll support
are the outcome
of predicted calculations,
engineered algorithms
and
subconsciously recommended
and behavioral-triggered
automated suggestions.
The metaverse is a collective virtual shared space,
created by the convergence
of a virtually enhanced physical reality
and physically persistent virtual space,
including the sum of all virtual worlds,
augmented reality, and the internet itself.
A GUIDE TO SURVIVING A FICTION INFUSED FUTURE
source
The metaverse is the new internet
This role is powered by Fortnite’s free
availability, robust voice chat, cross-
platform functionality, and
collaborative gameplay.
With more than 200 million registered users,
and approaching a $96 average revenue per
active user, which blows Facebook, Google,
Twitter and Snapchat at a combined $57, out
of the water.
source
The mirrorworld —a term first popularized by Yale
computer scientist David Gelernter— will reflect not just
what something looks like but its context,
meaning, and function.
We will interact with it, manipulate it,
and experience it like we do the real world.
source + img
A GUIDE TO SURVIVING A FICTION INFUSED FUTURE
LEGO launches clothes shop
with no clothes
Snapchat users will get to buy limited-
edition Lego clothing at a shop that looks
empty to the naked eye.
source
A GUIDE TO SURVIVING A FICTION INFUSED FUTURE
source
source
DIGESTIBLE SENSORS.
INGESTIBLE SENSORS.
A GUIDE TO SURVIVING A FICTION INFUSED FUTURE
source
https://verily.com/
source
source
source
A GUIDE TO SURVIVING A FICTION INFUSED FUTURE
A GUIDE TO SURVIVING A FICTION INFUSED FUTURE
A GUIDE TO SURVIVING A FICTION INFUSED FUTURE
A GUIDE TO SURVIVING A FICTION INFUSED FUTURE
source
source
In the first half of 2018 alone, about 4.5 billion
records were exposed as a result of data breaches.
In 2019, a collection of
2.7 billion
identity records,
consisting of 774 million
unique email addresses
and 21 million unique passwords
was posted on the web for sale.
source Ponemon Institute’s 2017 Probability of Data Breach Study.
source
FACEBOOK’S MASSIVELY LUCRATIVE
advertising model relies on tracking its one
billion users—as well as the billions on
WhatsApp and Instagram—across the web and
smartphone apps, collecting data on which
sites and apps they visit, where they shop,
what they like, and combining all that
information into comprehensive user profiles.
This ends now.
BUILD A STORY.
A GUIDE TO SURVIVING A FICTION INFUSED FUTURE
Dedication
Honesty
Authority
Transparency
Trust
Integrity
Reputation
A story grows out of an ethical approach or vision to
differentiate a product from the other players in the
market.
Its success depends on the attributed core values.
The creative concept is based entirely on telling real
stories from and to real people.
You should above all remain loyal to this principle and
not – ever – contradict yourselves.
ROI comes from understanding the customers and
their struggles and challenges.
They need help, tips, advice… and they need to be
accompanied in their journey towards a of sense
well-being, acceptance and appreciation.
The ambassador stories and testimonials are crucial
strategic assets for the establishment of a brand as a
successful brand (and disruptive industry challenger).
source
https://thispersondoesnotexist.com/
YOUR CORE PURPOSE
INTERNAL MISSION STATEMENT
EXTERNAL MISSION STATEMENT
FUTURE VISION STATEMENT
BRAND PROMISE
CULTURAL STATEMENT
YOUR AUDIENCE
ROADMAP
INCLUDING ETHICS, PHILOSOPHY,
VALUES AND PRINCIPLES
DEFINE PURPOSE & FIND YOUR STORY TO TELL
• WHY ARE YOU DOING WHAT YOU DO?
• HOW DO YOU MAKE THE WORLD A BETTER PLACE?
• WHICH PROBLEM DO YOU SOLVE?
• WHAT VALUE DO YOU ADD TO THE CUSTOMER’S LIFE?
• HOW & WHERE DO YOU FIT IN THE CUSTOMER’S LIFE?
• HOW DO YOU IMPROVE THE CUSTOMER’S LIFE?
• (WHY) WILL ANYONE CARE?
• WHAT MAKES YOU DIFFERENT FROM ‘THE OTHERS’?
• DO YOU UNDERSTAND HOW YOUR CUSTOMER THINKS?
• ARE YOU USING THE RIGHT CHANNELS TO REACH OUT?
EDGE YOUR GOALS ANSWERING THESE 10 QUESTIONS
PURPOSE & PLANNING.
A GUIDE TO SURVIVING A FICTION INFUSED FUTURE
SMM & SMO
Social Media Marketing functions on the principles of Social Media
Optimization (SMO) and conversation management.
This concerns the improvement of a company’s or brand’s image on
social networks by optimal use of the provided infrastructure various
services (social networks) make available.
The main goal is to improve communication with customers, increase
brand visibility and reach more (potential) customers.
Active: enabling content to be shared and interacted with
Passive: producing content and publishing it on a regular basis
SMM & SEO
SMM works much like the principle of organic search, which basically
means that when your website, its pages or the content on your
connected social network pages are updated frequently and appear
more active, the website’s or page’s
position improves in the search
engine results or the content will get
more reach. It’s all about visibility.
Use all the real estate you’re offered
to their maximum potential
on all of your borrowed media outlets.
90% of users searching
the internet do not look
any further than the first
page of a search engine,
and 70% clicks on the
first three results.
SMM & INBOUND
Social Media Marketing is a tricky field to be stand-alone.
It works best in support of (and supported by) other marketing
activities and finds its fundamental place in a balanced ecosystem.
As technology shifts, inbound guides a company to do business in a
human and helpful way. The approach to doing business is more
human and customer-centered.
SMM can be offline too.
A GUIDE TO SURVIVING A FICTION INFUSED FUTURE
CMS
SMM & CRM
Social Media Marketing is used to source leads, feed a conversion
funnel towards a specific goal or to build and complete customer
profiles with relevant information (data).
This requires a space for this data to be stored and accessed, either by
the customer/user or by you. (GDPR)
This collected data can then be used to adjust content - / ad strategies
or optimize engagement, eventually leading to a more personalized and
targeted consumer interaction.
"The economic value of information multiplies
when combined with context, meaning and right
time delivery."
"The more data that is collected and analyzed, the
greater the economic value it has in aggregate”
"Data has a shelf-life and the economic value
of data diminishes over time."
SMM & PRODUCTS
Smart, connected products require a rethinking of design.
As the ability to unlock the full value of data becomes a key source of
competitive advantage, the management, governance, analysis, and
security of that data is developing into a major new business function.
The product becomes
the primary relationship manager
with the end user.
source
A GUIDE TO SURVIVING A FICTION INFUSED FUTURE
A GUIDE TO SURVIVING A FICTION INFUSED FUTURE
source
Brands must now reimagine
the customer journey
and design for always-on,
continuous and assistive
engagement…
dedicated for voice-based controls
and mobile screens.
By 2020, 30% of web browsing sessions will be done
without a screen.
source
Anger classification has many useful
applications, including conversational
interfaces and social robots,
interactive voice response (IVR) systems,
market research, customer agent
assessment and training, and virtual and
augmented reality.
“Voice is a new part
of the man-to-machine interface,
and getting info on demand
through a headset tied to services
is an important part of what will be
Apple’s future AR strategy,”
-Tim Bajarin
source
source
source
TEMPLATED CONVERSATIONS ARE BASED
ON REPETITIVE INFORMATION REQUESTS
AND PREDICTIVE PROBLEM SOLVING
CONVERSATION AUTOMATION
Today voice-activated devices are, for the most part,
unable to assimilate context.
That means they’re incapable of having long
conversations.
They’re also not well-equipped to recall previous
conversations that can impact current ones.
source
source
TRUST, BUT VERIFY.
PRIVACY AS WE KNEW IT FROM
AN ANALOG PAST
HAS VIRTUALLY DISAPPEARED
THE 4TH ERA OF BRANDING IS HERE
2010 - now1990 - 20101950 - 19901920 - 1950
PRODUCT
IMAGE
EXPERIENCE
RELATIONSHIP
PRODUCT PRODUCT PRODUCT
IMAGE IMAGE
EXPERIENCE
Uninformed consumer informed consumer
source
ALGORITHMIC MOOD-BRIGHTENING COMMERCE
source
source
Moody Month is an app that takes data from
the user’s menstrual cycle and reported
physical symptoms to provide a “daily feed of
mood and hormone insights,” alongside the
weather and phases of the moon, and how
these natural phenomena might impact mood
and wellbeing.
The app also allows users to buy nutritional
supplements tailored to their hormonal profile,
and provides nutritional recommendations.
source
ENGAGE & APPRECIATE.
TO REMOVE FRICTION & FRUSTRATION
TO CREATE DELIGHT & SATISFACTION
SOLVE PROBLEMS
SAVETIME / MONEY
SIMPLIFY
CONNECT
A GUIDE TO SURVIVING A FICTION INFUSED FUTURE
THE OMNICHANNEL SHOPPER ECOSYSTEM
IS IN FACT AN EXPERIENCE LIFECYCLE
AND NOT JUST A CUSTOMER JOURNEY
Volvo’s subscription service – the
Care By Volvo service - allows
people who want to lease an XC40
to roll all of the costs associated
with owning a car (aside from fuel)
into one monthly payment.
source
For $2,000 a month, users
can choose between
models like the X5 SUV, 4
Series, and 5 Series
sedans, including all plug-
in hybrid versions. For the
higher-tier $3,700-a-month
fee, they can get M4, M5,
or M6 convertibles, as well
as X5M and X6M SUVs,
but it doesn’t include
access to BMW’s highest-
end 7 series. The fee
includes insurance,
maintenance, and
roadside assistance, BMW
says.
source
source
IN THE SUBSCRIPTION LIFESTYLE
COMPANIES PURSUE CONSUMER LOYALTY
IN EXCHANGE FOR
BENEFITS AND CONVENIENCE .
THEY MARKET PEACE OF MIND AS A SERVICE
TO OBTAIN LONG-TERM COMMITMENTS.
QVC's 'Q Anytime’ lets
users tune into live and
on-demand videos, as well
as make purchases
directly via the mobile app
A GUIDE TO SURVIVING A FICTION INFUSED FUTURE
A GUIDE TO SURVIVING A FICTION INFUSED FUTURE
A GUIDE TO SURVIVING A FICTION INFUSED FUTURE
A GUIDE TO SURVIVING A FICTION INFUSED FUTURE
source
source
NIKE’S INNOVATION SHOWCASE PROJECT: THE AR-POWERED, OBJECT TRACKING,
CUSTOM DESIGN, INSTANT PROJECTION AND
ONE-HOUR PRINTING / 90 MINUTES TO WEAR YOUR ONE-OF-A-KIND SNEAKERS
THE WALL AGGREGATES LIVE UPDATES FROM FACEBOOK,
INSTAGRAM AND YOUTUBE, WITH RANKINGS &
SCORES FROM INTERNATIONAL AND LOCAL SOCCER TEAMS
AND SPORTS EVENTS. AND YOUR OWN TAGGED CONTENT
SELF-SERVICE TO COMBAT
WAITING TIME FRUSTRATION AND
MAXIMIZE STAFF WORKLOAD
SELF-SERVICE TO STIMULATE
CUSTOMER ENGAGEMENT
AND COLLECT PERSONAL DATA
COCA-COLA’S RETAIL LOCATION IN ORLANDO
DELIVERS THE ULTIMATE IMMERSIVE AND
SUPERIOR BRAND EXPERIENCE TO ITS FANS
source
http://www.huffingtonpost.com/entry/app-lets-you-buy-leftover-food-
from-restaurants-and-its-really-cheap_us_57aa4469e4b0ba7ed23dff1a
WASTE MANAGEMENT
UPCYCLING AND LOCAL INITIATIVES
CREATE DEEPER CONNECTIONS
source
source
INVENTIVE COMMERCIALIZED
LEAN & AGILE NICHE SERVICES
CAPITALIZE ON SYSTEM GLITCHES
WHAT IF AMAZON DIDN’T
JUST DELIVER PRODUCTS
BUT ALSO LEVERAGED ITS
NETWORK TO COLLECT
YOUR WASTE?
Amazon could create a revenue
stream out of recyclables, while
rewarding users for better habits.
Amazon would learn our
preferences by our garbage, and
could incentivize us to become
greener and more conscious.
source
BE WARY.
linkedin.com/in/mielvo

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A GUIDE TO SURVIVING A FICTION INFUSED FUTURE

  • 1. MIEL VAN OPSTAL - FEBRUARY, 2019 A GUIDE TO SURVIVING A FICTION INFUSED FUTURE.
  • 3. DIGEST OF THIS KEYNOTE / EXECUTIVE TAKE-AWAYS YOUR WORLD IS BROKEN YOU ARE A NOBODY IN A DIGITAL METAVERSE BUILD A STORY PURPOSE & PLANNING TRUST, BUT VERIFY ENGAGE & APPRECIATE BE WARY – QUESTION EVERYTHING
  • 4. YOUR WORLD IS BROKEN. img source
  • 5. ‘The world wide web’ is just an atom in the connected universe that constitutes your digital world. It is just a tiny detail in the complex digital landscape, a pawn in the corporate battle for any contextual data you create.
  • 6. The accumulated data of all the apps you use, wearables and smart appliances you connect, routes you map, things you search for, devices you charge and carry, websites and places you visit, people you link with, digital public services you require… is being collected, brokered and traded by others for profit without your consent.
  • 7. YOU are both the creator and the result of the concept of a virtual shared space that converges with your actual reality. 01 YOU are both the product and catalyst of the virtual organism that ultimately defines who you are, how people perceive you and – eventually- what you will become. 02
  • 9. The first layer is the one you do control. It consists of data you feed into social media and mobile applications. The second layer is made of behavioral observations. These are not so much choices you consciously make, but the metadata that gives context to those choices. The third layer is composed of interpretations of the first and second. Your data are analyzed by various algorithms and compared with other users’ data for meaningful statistical correlations. source
  • 10. Most of the choices you’ve made, ideas you’ve had, things you’ve liked or bought and the opinions you’ve supported were the outcome of predicted calculations, engineered algorithms and subconsciously recommended and behavioral-triggered automated suggestions.
  • 11. Most of the choices you’ll make, ideas you’ll have, things you’ll like or buy and the opinions you’ll support are the outcome of predicted calculations, engineered algorithms and subconsciously recommended and behavioral-triggered automated suggestions.
  • 12. The metaverse is a collective virtual shared space, created by the convergence of a virtually enhanced physical reality and physically persistent virtual space, including the sum of all virtual worlds, augmented reality, and the internet itself.
  • 15. The metaverse is the new internet This role is powered by Fortnite’s free availability, robust voice chat, cross- platform functionality, and collaborative gameplay. With more than 200 million registered users, and approaching a $96 average revenue per active user, which blows Facebook, Google, Twitter and Snapchat at a combined $57, out of the water.
  • 17. The mirrorworld —a term first popularized by Yale computer scientist David Gelernter— will reflect not just what something looks like but its context, meaning, and function. We will interact with it, manipulate it, and experience it like we do the real world. source + img
  • 19. LEGO launches clothes shop with no clothes Snapchat users will get to buy limited- edition Lego clothing at a shop that looks empty to the naked eye. source
  • 36. In the first half of 2018 alone, about 4.5 billion records were exposed as a result of data breaches. In 2019, a collection of 2.7 billion identity records, consisting of 774 million unique email addresses and 21 million unique passwords was posted on the web for sale. source Ponemon Institute’s 2017 Probability of Data Breach Study.
  • 37. source FACEBOOK’S MASSIVELY LUCRATIVE advertising model relies on tracking its one billion users—as well as the billions on WhatsApp and Instagram—across the web and smartphone apps, collecting data on which sites and apps they visit, where they shop, what they like, and combining all that information into comprehensive user profiles. This ends now.
  • 41. A story grows out of an ethical approach or vision to differentiate a product from the other players in the market. Its success depends on the attributed core values.
  • 42. The creative concept is based entirely on telling real stories from and to real people. You should above all remain loyal to this principle and not – ever – contradict yourselves.
  • 43. ROI comes from understanding the customers and their struggles and challenges. They need help, tips, advice… and they need to be accompanied in their journey towards a of sense well-being, acceptance and appreciation.
  • 44. The ambassador stories and testimonials are crucial strategic assets for the establishment of a brand as a successful brand (and disruptive industry challenger).
  • 47. YOUR CORE PURPOSE INTERNAL MISSION STATEMENT EXTERNAL MISSION STATEMENT FUTURE VISION STATEMENT BRAND PROMISE CULTURAL STATEMENT YOUR AUDIENCE ROADMAP INCLUDING ETHICS, PHILOSOPHY, VALUES AND PRINCIPLES
  • 48. DEFINE PURPOSE & FIND YOUR STORY TO TELL • WHY ARE YOU DOING WHAT YOU DO? • HOW DO YOU MAKE THE WORLD A BETTER PLACE? • WHICH PROBLEM DO YOU SOLVE? • WHAT VALUE DO YOU ADD TO THE CUSTOMER’S LIFE? • HOW & WHERE DO YOU FIT IN THE CUSTOMER’S LIFE? • HOW DO YOU IMPROVE THE CUSTOMER’S LIFE? • (WHY) WILL ANYONE CARE? • WHAT MAKES YOU DIFFERENT FROM ‘THE OTHERS’? • DO YOU UNDERSTAND HOW YOUR CUSTOMER THINKS? • ARE YOU USING THE RIGHT CHANNELS TO REACH OUT? EDGE YOUR GOALS ANSWERING THESE 10 QUESTIONS
  • 51. SMM & SMO Social Media Marketing functions on the principles of Social Media Optimization (SMO) and conversation management. This concerns the improvement of a company’s or brand’s image on social networks by optimal use of the provided infrastructure various services (social networks) make available. The main goal is to improve communication with customers, increase brand visibility and reach more (potential) customers. Active: enabling content to be shared and interacted with Passive: producing content and publishing it on a regular basis
  • 52. SMM & SEO SMM works much like the principle of organic search, which basically means that when your website, its pages or the content on your connected social network pages are updated frequently and appear more active, the website’s or page’s position improves in the search engine results or the content will get more reach. It’s all about visibility. Use all the real estate you’re offered to their maximum potential on all of your borrowed media outlets. 90% of users searching the internet do not look any further than the first page of a search engine, and 70% clicks on the first three results.
  • 53. SMM & INBOUND Social Media Marketing is a tricky field to be stand-alone. It works best in support of (and supported by) other marketing activities and finds its fundamental place in a balanced ecosystem. As technology shifts, inbound guides a company to do business in a human and helpful way. The approach to doing business is more human and customer-centered. SMM can be offline too.
  • 55. CMS
  • 56. SMM & CRM Social Media Marketing is used to source leads, feed a conversion funnel towards a specific goal or to build and complete customer profiles with relevant information (data). This requires a space for this data to be stored and accessed, either by the customer/user or by you. (GDPR) This collected data can then be used to adjust content - / ad strategies or optimize engagement, eventually leading to a more personalized and targeted consumer interaction.
  • 57. "The economic value of information multiplies when combined with context, meaning and right time delivery."
  • 58. "The more data that is collected and analyzed, the greater the economic value it has in aggregate”
  • 59. "Data has a shelf-life and the economic value of data diminishes over time."
  • 60. SMM & PRODUCTS Smart, connected products require a rethinking of design. As the ability to unlock the full value of data becomes a key source of competitive advantage, the management, governance, analysis, and security of that data is developing into a major new business function. The product becomes the primary relationship manager with the end user.
  • 64. source Brands must now reimagine the customer journey and design for always-on, continuous and assistive engagement… dedicated for voice-based controls and mobile screens.
  • 65. By 2020, 30% of web browsing sessions will be done without a screen.
  • 66. source Anger classification has many useful applications, including conversational interfaces and social robots, interactive voice response (IVR) systems, market research, customer agent assessment and training, and virtual and augmented reality.
  • 67. “Voice is a new part of the man-to-machine interface, and getting info on demand through a headset tied to services is an important part of what will be Apple’s future AR strategy,” -Tim Bajarin
  • 71. TEMPLATED CONVERSATIONS ARE BASED ON REPETITIVE INFORMATION REQUESTS AND PREDICTIVE PROBLEM SOLVING CONVERSATION AUTOMATION
  • 72. Today voice-activated devices are, for the most part, unable to assimilate context. That means they’re incapable of having long conversations. They’re also not well-equipped to recall previous conversations that can impact current ones.
  • 76. PRIVACY AS WE KNEW IT FROM AN ANALOG PAST HAS VIRTUALLY DISAPPEARED
  • 77. THE 4TH ERA OF BRANDING IS HERE 2010 - now1990 - 20101950 - 19901920 - 1950 PRODUCT IMAGE EXPERIENCE RELATIONSHIP PRODUCT PRODUCT PRODUCT IMAGE IMAGE EXPERIENCE Uninformed consumer informed consumer
  • 81. Moody Month is an app that takes data from the user’s menstrual cycle and reported physical symptoms to provide a “daily feed of mood and hormone insights,” alongside the weather and phases of the moon, and how these natural phenomena might impact mood and wellbeing. The app also allows users to buy nutritional supplements tailored to their hormonal profile, and provides nutritional recommendations. source
  • 83. TO REMOVE FRICTION & FRUSTRATION TO CREATE DELIGHT & SATISFACTION
  • 89. THE OMNICHANNEL SHOPPER ECOSYSTEM IS IN FACT AN EXPERIENCE LIFECYCLE AND NOT JUST A CUSTOMER JOURNEY
  • 90. Volvo’s subscription service – the Care By Volvo service - allows people who want to lease an XC40 to roll all of the costs associated with owning a car (aside from fuel) into one monthly payment. source
  • 91. For $2,000 a month, users can choose between models like the X5 SUV, 4 Series, and 5 Series sedans, including all plug- in hybrid versions. For the higher-tier $3,700-a-month fee, they can get M4, M5, or M6 convertibles, as well as X5M and X6M SUVs, but it doesn’t include access to BMW’s highest- end 7 series. The fee includes insurance, maintenance, and roadside assistance, BMW says. source
  • 93. IN THE SUBSCRIPTION LIFESTYLE COMPANIES PURSUE CONSUMER LOYALTY IN EXCHANGE FOR BENEFITS AND CONVENIENCE . THEY MARKET PEACE OF MIND AS A SERVICE TO OBTAIN LONG-TERM COMMITMENTS.
  • 94. QVC's 'Q Anytime’ lets users tune into live and on-demand videos, as well as make purchases directly via the mobile app
  • 100. source
  • 101. NIKE’S INNOVATION SHOWCASE PROJECT: THE AR-POWERED, OBJECT TRACKING, CUSTOM DESIGN, INSTANT PROJECTION AND ONE-HOUR PRINTING / 90 MINUTES TO WEAR YOUR ONE-OF-A-KIND SNEAKERS
  • 102. THE WALL AGGREGATES LIVE UPDATES FROM FACEBOOK, INSTAGRAM AND YOUTUBE, WITH RANKINGS & SCORES FROM INTERNATIONAL AND LOCAL SOCCER TEAMS AND SPORTS EVENTS. AND YOUR OWN TAGGED CONTENT
  • 103. SELF-SERVICE TO COMBAT WAITING TIME FRUSTRATION AND MAXIMIZE STAFF WORKLOAD
  • 104. SELF-SERVICE TO STIMULATE CUSTOMER ENGAGEMENT AND COLLECT PERSONAL DATA
  • 105. COCA-COLA’S RETAIL LOCATION IN ORLANDO DELIVERS THE ULTIMATE IMMERSIVE AND SUPERIOR BRAND EXPERIENCE TO ITS FANS source
  • 107. source
  • 108. source INVENTIVE COMMERCIALIZED LEAN & AGILE NICHE SERVICES CAPITALIZE ON SYSTEM GLITCHES
  • 109. WHAT IF AMAZON DIDN’T JUST DELIVER PRODUCTS BUT ALSO LEVERAGED ITS NETWORK TO COLLECT YOUR WASTE?
  • 110. Amazon could create a revenue stream out of recyclables, while rewarding users for better habits. Amazon would learn our preferences by our garbage, and could incentivize us to become greener and more conscious.