The Social Media Marketing Disconnect

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The key impact of the Internet is a social one. We really cant look at the changes brought about and see it in either technology, SEM or traditional marketing terms.

Getting lost?
The Social Media Marketing Disconnect.
Social Network Dynamics
Social Network Dynamics
Social Network Dynamics

walter@walterpike.com

We are still writing the
rules.
Is this all just a hype

• SA Youth
• 75% own mobiles
• 71% in informal settlements
• 67% in rural areas
• 85% have access to WAP enabled phones.

Text

So now we can
find it - what
next?

erlin1

The Multitasking Generation
Pesky Library

This is how we may need
to think.
And its not like marketing

Text

The Internet is a natural
word of mouth market

Walter Pike
Founder: AAA Digital Marketing Academy
Head of Faculty: Marketing & Advertising,
AAA School of Advertising.
Speaker, Blogger, Consultant, Social Media Participant
Blog: PiKE’s Thinking ... http://walterpike.com
walter@pike.co.za
@walterpike on twitter, friendfeed and many of other
places on the internet.

The way we communicate is moving—literally. Successful marketers know they need to go where their customers are, and today that means being in several places at the same time, multiple times every day. As the world goes “mocial”—the convergence of mobile, social, local, and email—marketers must change the way they interact with customers and prospects to accelerate revenue growth. Join us to learn how to drive more revenue by meeting your customers whenever and wherever they are.

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The Social Media Marketing Disconnect

1. Getting lost? The Social Media Marketing Disconnect. Social Network Dynamics Social Network Dynamics Social Network Dynamics walter@walterpike.com

2. We are still writing the rules. Is this all just a hype

3. At a point in time

4. 4

5. • SA Youth • 75% own mobiles • 71% in informal settlements • 67% in rural areas • 85% have access to WAP enabled phones.

7. Text So now we can find it - what next?

8. Traditional Branding

9. Interruption Marketing ROI

10.

11.

12.

13. Farrah

14. erlin1 The Multitasking Generation Pesky Library

15.

16. Two Way

17.

18. All way

19.

20.

21. So it doesn’t work

22. Iran

23. China

24. This is how we may need to think. And its not like marketing Text

25. Intimate Conversations

26. Marketing Toolbox

27. The Internet is a natural word of mouth market

28. walter@walterpike.com

29. Walter Pike Founder: AAA Digital Marketing Academy Head of Faculty: Marketing & Advertising, AAA School of Advertising. Speaker, Blogger, Consultant, Social Media Participant Blog: PiKE’s Thinking ... http://walterpike.com walter@pike.co.za @walterpike on twitter, friendfeed and many of other places on the internet.

The Social Media Marketing Disconnect

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