If you need some tips on how to best utilise Facebook for business then look no further. Our posting tips for Facebook give a complete overview of what you can do to optimise your business Facebook page. Learn about what to post, when to post, how to post, and some tips to ensure you get the best engagement from your posts.

1. Facebook Posting Tips

2. Your fans don’t come to buy your stuff (sorry it’s true!!),
instead they’re there to hang out with friends and family
and be entertained. 80% value/20% promotion

3. Ask yourself before posting “Does this help our brands
likeability?” and “Is this interesting, engaging, useful
content?”

4. The key to posting is…
Post like a fan and not a marketer!

5. Create a social media content calendar 1 month in
advance and pre-schedule your posts.

6. Limit hashtags! Too many lowers engagement.

7. Stay between 50 and 99 characters. It turns out,
post length really does matter. The most
engaging length for a Facebook post is even less than
the maximum 140 character count for a Tweet.

8. Posts with emoticons receive 33% more comments, and
are also shared 33% more often — two of the major
contributors towards engagement.

9. Ask a question. Question posts get 100% more
comments than non-question posts.

10. Post on a Saturday or Sunday.

11. Strike that critical balance of offering content that is
relevant and adds value, with content that just plain
entertains. (why not relax on a Friday and post)

12. Visuals like quotes, images (behind-the-scenes and
funny) and especially nostalgic photos work well.

13. • Be persistent with (and recycle) your content on
Facebook because it may be the second or third
posting that brings the win (just tweak wording and
image )
• Proofread your posts

14. Avoid Time Decay – post at least once a day

15. Post directly to Facebook rather than using a social
media management platform like Hootsuite. Facebook’s
algorithms favours content published this way.

16. Gloss Digital
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agency with a core focus on
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