We’ll talk about the basics of being a “digital citizen”. With suggestions of posts that will engage you in sharing not only your personal comments and reflections. We will also cover how to leverage and use the SSJ-TOSF Facebook postings. This is about being a SSJ-TOSF Facebook Ambassador.

1. Photo by Nicola since 1972 - Creative Commons Attribution License https://www.flickr.com/photos/15216811@N06
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2. Photo by Nicola since 1972 - Creative Commons Attribution License https://www.flickr.com/photos/15216811@N06
Created with Haiku Deck

3. TIPS TO WRITE
ENGAGING
FACEBOOK POSTS

4. 1. Be Natural
Facebook is a fun and relaxed environment. People come on Facebook to have a good time so keep your writing natural, nice and drop out the too formal approach.
Nobody wants to read boring posts.

5. 2. Be topical
Timely and relevant - Your posts should be written for immediate action – write your posts so they can be read and engaged with right now.

6. 3. Be visual
Images are the most engaging on Facebook. Adding a good image will attract readers.

7. 4. Be Succinct
The shorter, the better. Posts of 80 characters or less are the most engaging. Learn to edit your posts so that they make sense in less words.
Posts of 80 characters or less are the most engaging on Facebook.

8. 5. Be Emotional
Emotions sell and encourage readers to share. The most shared posts sway and persuade. They are invitations to discussion and interchange. Try to write posts that scream for reaction. Create posts for commentary.

9. 6. Ask Fans
Questions are a great way to get comments. But only ask questions that are easy to answer. If you can, place questions at the end of your post.

10. 7. Post Quotes
Inspirational quotes work very well across social media. Try also to post quotes within images.

11. 8. Play Right
Many are tempted to ask people to like their posts. In fact, Facebook is not a fan of call-to- actions to like or share and the algorithm may penalize these types of posts.

12. 9. Post Full Links
Use only full URLs when posting a link to an external website. Shortened URLs get as much as 3 times less engagement than full- length URL instead.
Use only full URLs when posting to Facebook

13. 10. Be Yourself
The most important is to be and speak as yourself. Your fans love you or your brand. They expect you to write in your usual tone of voice and make them feel like you talk to them directly, not as a corporation.
Source: http://wearesocialmedia.gr/10-tips-to-write- engaging-facebook-posts/

14. Personalize your posts
•Personalizing your description allows it to be unique from all the other automated posts.
•It gives more of a human connection than the one line and link posts
•It is important to take some time to write a descriptive, personal description, one that can emotionally connect with your audience.
www.EngageWise.com

15. Ask Questions & Captions
•A sure way to get engagement is to ask your audience a question, people love to give their opinions and participate.
•Another way to go about getting engagement on your page is the “Caption this “method. Have an interesting picture and ask your audience to caption it.
•You can also have them fill in the blank. Example: If my kids are throwing a fit, I would ______
www.EngageWise.com

16. Post Quotes
•If you have writer’s block, find a good and relevant quote that relates to your brand, product or service.
•This serves to keep you visible while inspiring people to like the post, and promote engagement.
•You can also link to inspiring YouTube videos, movie clips with famous scenes.
•It helps to relate the quote to something that is happening in your life, to give the quote some perspective.
www.EngageWise.com

17. Calls to Action
•If you want your readers to read your post, click on your link, share your post, or comment on the post, ask them, in a compelling way. Ex: If you really want to learn to boost your self confidence you have GOT to check out this week’s tip.
•You can apply the like or share method. Give your audience two options, to indicate they choose the first option ask them to like, to indicate they choose the second option, ask them to share. Ex: Like if you prefer Chocolate chip ice-cream and share if you prefer black current.
www.EngageWise.com

18. Be Relevant
•Make sure your posts are timely, and relevant not just to the theme of your brand but also to your audience.
•Make sure you don’t lose your fans by making posts irrelevant to yourself or their interest in liking your page.
www.EngageWise.com

19. Be Visual
•Fun, cute, animal, stunning, unusual images get the most amount of engagement.
•Infographics are also widely shared
•Create a library of images with quotes with your website on the image.
www.EngageWise.com

20. Link Posts To Your Website
•On the sharing tool on your page, posting the URL of your website allows the tool to pull up the thumbnail of your website and display the link as a large image with the caption being the caption of your website.
•This makes people more inclined to click on it.
www.EngageWise.com

21. Solve a Problem Tip
•These are simple solutions to a problem presented in one simple yet powerful sentence: Ex: One little way to fix a wet phone is to place it in a bowl of rice.
•These solutions invite likes, as well as interaction such as “My brother showed me that technique and it totally works!”
www.EngageWise.com

22. Be Short & Sweet
•Keep your post within 80-140 characters, longer posts overwhelm the reader and they tend to scroll beyond that.
•Make sure it isn’t too short as to keep the audience disinterested and not too long to make them want to avoid reading through it.
www.EngageWise.com

23. Photo by Nicola since 1972 - Creative Commons Attribution License https://www.flickr.com/photos/15216811@N06
Created with Haiku Deck

24. Photo by Light from Light - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/26210978@N03
Created with Haiku Deck

25. Photo by JasonTromm - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/44124414469@N01
Created with Haiku Deck