3 Reasons Why Nobody Reads Your Blog (and how to fix them)
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If you blog as a way to promote your business, it's important that your time and energy give you payoff. But all the traffic gimmicks in the world won't fix poor writing or bad design.
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3 Reasons Why Nobody Reads Your Blog (and how to fix them)
- 1. Three Reasons NOBODY READS YOUR BLOG (And How to Fix Them)
- 2. Hello, I’m Tea (aka The Chef) • • • • • 20+ years in marketing Author of “Attract & Feed a Hungry Crowd” Passionate about food & stories Proprietress of StoryBistro.com @teasilvestre
- 3. First, Make Sure… 1. Your blog addresses a REAL need in the market place (do your research!) 2. You've done the requisite homework to understand your Ideal Client/Ideal Reader
- 5. You Compete w/ 80+ million blogs In 2012, there were 160+ million blogs in existence. Today, more than 50% are inactive. -Wikipedia
- 6. It Starts with Your Headline Okay headline: Send large files to your friends Better headline (More Specific): The Absolute Easiest Way to Send Super Large Files For More, See: http://www.copyblogger.com/headline-hacks-report/
- 7. Images Get Attention Bridge language gaps Boost shareability Increase value on social media
- 9. We Eat With Our Eyes First Does your blog or website… Look old or outdated? Have too much going on? Use compelling images? Are your posts user-friendly?
- 10. Reader Friendly Format Simple language Very specific Scanable Shorter is better Sections Subheadings Sentences 6 to 16 words • No jargon! • • • • • • •
- 12. Traffic Gimmicks Aren’t Enough You could spend ALL DAY posting and emailing links to your blog. If your writing sucks, your readers … Won’t Finish Reading Won’t Share Won’t Comment Won’t Turn Into Subscribers
- 13. Edit Like a Pro Write your first draft without edits Read it out loud and edit Read it again and edit Remove any extraneous, flowery words Get to the point Read it out loud again
- 14. The Power of Emotion • Emotion = Energy in Motion • We always buy for emotional reasons • Don't ignore the logical - we rationalize with logic
- 15. Tell a Story
- 16. Even Blog Posts Should Have a Call to Action
- 17. Blogging Checklist Does the post fulfill the promise of the headline? Is it interesting? Is it easy to read? Does it make a point? Does it tell a story? Is it relevant to your Ideal Client? Is there a call to action?
- 18. Improve Your Writing Skills Find or join a blogging group of peers – community support is invaluable! Give each other feedback Comment on each other posts Share each other’s posts
- 19. Questions? • What’s one thing you will implement immediately? • What did you find unclear or want more examples of? • Other burning questions? • Talk to me! @teasilvestre (Twitter)
- 20. Join Our Group: Learn More: http://storybistro.com/five-weeks-better-blog-mastermind-group/