This playbook tells you all you need to know about app marketing from the experienced team at Performance Revenues. Covering how to get ROI on app marketing, choosing the right ad network and how to avoid fraud this is an indispensable guide for any app marketer.
With app store overpopulation becoming a real
problem for developers, we look at how app install
advertising on Facebook, Google, YouTube and Twitter
could make a significant difference.
How do you make a living from apps? Here’s our list of the top 27 app monetization solution providers to help developers earn a profit via advertising.
This playbook tells you all you need to know about app marketing from the experienced team at Performance Revenues. Covering how to get ROI on app marketing, choosing the right ad network and how to avoid fraud this is an indispensable guide for any app marketer.
With app store overpopulation becoming a real
problem for developers, we look at how app install
advertising on Facebook, Google, YouTube and Twitter
could make a significant difference.
How do you make a living from apps? Here’s our list of the top 27 app monetization solution providers to help developers earn a profit via advertising.
The Brand Marketer's Guide to Mobile Video ViewabilityInMobi
Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand:
What mobile video viewability really means
Global definitions of mobile video viewability
Viewability through independent measurement
What to look for when choosing the right viewability partner
How HR Professionals Can Recruit Top Employees with Mobile Advertising MarketingPurplegator
ATS Mobile has been very active in providing mobile marketing solutions for businesses. Common verticals have been in recruiting for health care, trucking, retail, and casinos.
In nearly all of the cases, businesses have found mobile's ability to offer pinpoint targeting for its best job candidates to far exceed those efforts from traditional media such as radio and print.
Part of the ability for mobile to so effectively target such audiences is the power of the gorilla in the room -- Facebook and Linked In. Both have amazing amounts of information about the employment of their users and these social media sites are therefore at the top of the mountain when it comes to sources most likely to be used for your promotion.
That being said, at ATS Mobile, there are:
No Cookie Cutter Mobile Ad Buys
We will design your promotion and do the A-B testing required to provide the best possible solution for your specific needs.
To learn more about mobile marketing and geo-conquesting, visit this You Tube video:
http://youtu.be/VLUbWK7VcII?list=UU89rtAQGoDUy9_h6QIaOhYg
The Fastmind, a mobile gaming studio, uses Fabric, Twitter’s mobile development platform, to continuously grow their ad revenue, user base, and user experience for their top app, Apensar.
How Mobile Marketing/Social Media Can Help Health Care Recruiters Fill PositionsPurplegator
Targeted mobile and social media advertising continue to evolve in 2014, allowing health care industry recruitment executives the ability to target their marketing budgets to reach exactly the candidates they are seeking to fill open positions.
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hostedAdmicro
Anh Nguyễn Đăng Ngọc đại diện Admicro tham dự webinar về mobile đầu tiên tại Việt Nam do MMA tổ chức. Chủ đề được đề cập đến trong webinar lần này là triển khai một chiến dịch mobile và những chiến dịch mobile tiêu biểu thành công trên thế giới.
Automating Mobile Success for the Holiday Season - MediaMath and Millennial M...MediaMath
MediaMath and OPEN partner Millennial Media presented this webinar that examined mobile consumption habits, identified key opportunities around mobile marketing for retailers, discussed holiday trends from years past to better prepare for the 2014 holiday season, and offered best practices for activating a programmatic mobile campaign for maximum effectiveness.
The Brand Marketer's Guide to Mobile Video ViewabilityInMobi
Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand:
What mobile video viewability really means
Global definitions of mobile video viewability
Viewability through independent measurement
What to look for when choosing the right viewability partner
How HR Professionals Can Recruit Top Employees with Mobile Advertising MarketingPurplegator
ATS Mobile has been very active in providing mobile marketing solutions for businesses. Common verticals have been in recruiting for health care, trucking, retail, and casinos.
In nearly all of the cases, businesses have found mobile's ability to offer pinpoint targeting for its best job candidates to far exceed those efforts from traditional media such as radio and print.
Part of the ability for mobile to so effectively target such audiences is the power of the gorilla in the room -- Facebook and Linked In. Both have amazing amounts of information about the employment of their users and these social media sites are therefore at the top of the mountain when it comes to sources most likely to be used for your promotion.
That being said, at ATS Mobile, there are:
No Cookie Cutter Mobile Ad Buys
We will design your promotion and do the A-B testing required to provide the best possible solution for your specific needs.
To learn more about mobile marketing and geo-conquesting, visit this You Tube video:
http://youtu.be/VLUbWK7VcII?list=UU89rtAQGoDUy9_h6QIaOhYg
The Fastmind, a mobile gaming studio, uses Fabric, Twitter’s mobile development platform, to continuously grow their ad revenue, user base, and user experience for their top app, Apensar.
How Mobile Marketing/Social Media Can Help Health Care Recruiters Fill PositionsPurplegator
Targeted mobile and social media advertising continue to evolve in 2014, allowing health care industry recruitment executives the ability to target their marketing budgets to reach exactly the candidates they are seeking to fill open positions.
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hostedAdmicro
Anh Nguyễn Đăng Ngọc đại diện Admicro tham dự webinar về mobile đầu tiên tại Việt Nam do MMA tổ chức. Chủ đề được đề cập đến trong webinar lần này là triển khai một chiến dịch mobile và những chiến dịch mobile tiêu biểu thành công trên thế giới.
Automating Mobile Success for the Holiday Season - MediaMath and Millennial M...MediaMath
MediaMath and OPEN partner Millennial Media presented this webinar that examined mobile consumption habits, identified key opportunities around mobile marketing for retailers, discussed holiday trends from years past to better prepare for the 2014 holiday season, and offered best practices for activating a programmatic mobile campaign for maximum effectiveness.
A Brief Overview of the Leading Online Boutiques for Brands Designer Clothes: net-a-porter, asos, shopbop, bluefly, lebazarparisien...
By Olivier de La Mesliere, Leonardo Ventures
MediaMath's CRO and Co-founder Erich Wasserman presented on the growth and opportunity of programmatic internationally at the Brazilian Embassy in London.
If you need some tips on how to best utilise Facebook for business then look no further. Our posting tips for Facebook give a complete overview of what you can do to optimise your business Facebook page. Learn about what to post, when to post, how to post, and some tips to ensure you get the best engagement from your posts.
Reach more people by placing an ad on Facebook instead of just the usual post. You can make ads for Instagram too.
Check out this step-by-step tutorial on how to create a Facebook Ad.
A snapshot of the new online advertising ecosystem that developed in 2009: what should be expected from the Media Buying Platforms, the latest player in the online ad food chain...
A Leonardo Ventures presentation by Olivier de La Mesliere
10 Things To Do Before Emailing Your Sales Deck To A Potential ClientDeck Rooster
It's quite disheartening to see how so many sales people and entrepreneurs continue to send across their sales pitch deck over email when a potential clients says "Please email me that presentation" - without realising how doing so could affect the progress of the deal.
A presentation to be emailed has to be a version, but a very different presentation from the sales pitch deck.
Check out this presentation to understand why doing so is important and also how to do so in 10 easy steps.
How To Develop A Video Editing App Like Magisto?Lucy Zeniffer
Embark on developing a cutting-edge video editing app to rival Magisto by prioritizing user-friendly interfaces and innovative features. Leverage advanced AI for automatic enhancements, seamless cloud storage integration, and a range of editing tools. Choose a robust technology stack for efficient processing and real-time previews. Ensure cross-platform availability for a broader user base and implement a monetization strategy suitable for your target audience. Conduct thorough testing and address legal considerations to deliver a polished video editing app, positioning it as a go-to solution in the competitive market.
BuzzCity's Publisher Mobile Monetization Programme.
A brief introduction to BuzzCity, a leading global advertising network for mobile developers (apps / mobi sites), bloggers, and mobile responsive websites focusing on emerging markets, to market and monetize their traffic via advertising.
Crisp Media presents a Sneak Peek at Tablet Advertising for 2011. This presentation covers a market outlook, examples of real campaigns, best practices in ad design and tracking, tablet ad serving, and tablet ad formats.
Using Mobile Video & Rich Media to Promote Your Business (Encore)Purplegator
In addition to our media buying, ATS Mobile is a full-service production house for video & rich media. Let us help you develop & execute your idea. Don't get left behind as your competitors engage on the mobile platform. Let industry expert Jim Marnie show you the cutting edge of web marketing and how you can start implementing it TODAY.
2 billion are the total number of smart phone users in the world by 2015. How can you reach them? What are the advantages of mobile marketing? What are different types of mobile ads?
To know the answers go through the presentation on mobile marketing..
This presentation will help you better understand and use ASO in your app marketing strategy. App Store Optimization (ASO) is for your App what SEO is for your website!
In the new report we look into the state of the mobile industry in Denmark in 2015 and thereby which mobile marketing opportunities Denmark holds for mobile advertisers as well as publishers.
The report holds:
- An overview of the Danish Mobile Market
- The Danish M-commerce Trends
- Danish Mobile Consumer Behavior
- Mobile Advertising trends
Last year, mobile outpaced the desktop internet usage and in the year ahead of us, it is expected that mobile ad spend will top $100 billion worldwide, which accounts for 51% of the total digital market.
Despite this incredible growth and a consumer behaviour that is screaming for better interaction with brands, a lot of companies are still hesitant, when it comes to investing in mobile and respond to their consumer needs.
In this webinar we go in depth with, how to take advantage of mobile advertising the best way and market to the consumer in the moment of need.
We also talk about, how to measure and optimise mobile advertising the best way and keep track of the performance.
Understand, reach and engage mobile travelersLeadmill
During travels a significant number of people turn to their mobile devices to communicate with their relatives, seek for entertainment and resolve holiday – or business specific challenges.
This makes mobile an unique medium to reach and engage holiday travelers and achieve marketing specific goals.
But who are the mobile travelers and what are the best tactics to reach and engage them?
With insights to the mobile travel audience and best marketing tactics, this report is developed to help marketers such as airlines, hotels and other tourism-relevant companies to design their mobile marketing strategies.
Use App Store Optimisation to increase your mobile profitsLeadmill
Why is App Store Optimisation crucial for every business working with App marketing and what are the most crucial keys to higher rankings within Google Play and App Store?
The presentation was created as a part of our key note during App Day 2015
3. For the sake of interaction and engagement, remember that mobile
advertising is much more than standard banners. Today, your brand can be advertised
through various formats on mobile:
More than just a banner
Native
It can appear as native to
the overall app
design
Video
It can be seen in video
formats
Reactive
It can be reactive to the
touch points of the
consumers
Mobile Ad FormatsOverview
4. The next three pages will provide you with an overview of the
most common mobile ad formats of 2015.
This ad format works more like
content and is commonly applied
by social networks such as Facebook
and Twitter.
What mobile marketers love about
native ads is that they are adapted
to the natural layout of an app. They
match both the feel and the function
of a particular app and thereby avoid
to disturb the overall user
experience.
Native Ads
Rich HTML5 experience is probably
what describes interstitials the best.
Full-screen interstitials can contain a
static image, rich media and even a
video.
This ad format often appears full
screen in between game levels or
other app formats that transition
from one step to another.
Intertitials
types of ads
Mobile Ad FormatsOverview
5. Rich Media
Interactivity must be the key
word of Rich Media ads. This
format is commonly
distinguished with a multitude of
engaging ad creative attributes
including video, sending an SMS
message, embedding audio etc.
Thanks to the interactivity, this ad
format often contributes to
higher engagement with app
users.
Banner
Probably the most dominant
form of advertising on the
internet and on mobile as well.
Banner ads can especially work
great to improve brand
awareness and visibility. A
smartphone banner ad can
appear at the top or bottom of
the device screen and it can also
be inside a mobile app or on a
mobile web page.
Mobile Ad FormatsOverview
6. A push notification is a message the app
owners sends directly to the user’s smart-
phone.
Usually, push notifications will appear on
the front screen similar to an SMS or MMS.
Push notifications are directly
integrated with an app and the message
can be adapted from one time to another,
depending on the objective of the app
owner.
Push notifications
If you want to get
your consumers a
rich brand
experience on
mobile, then video
Video
Mobile Ad FormatsOverview
must be the right ad format for you. On mobile, video ads
normally last between 15 or 30 seconds and can appear either
before content, in the middle of the content or after the user’s con-
tent is finished.
8. Dimension
300 x 50
Max File size
18KB
Format
.gif/.jpg /.png
Dimension
320 x 50
Max File size
22KB
Format
.gif/.jpg/.png
Dimension
300 x 250
Max File size
50KB
Format
.gif/.jpg/ .png
SpecificationsStandard Banners - Smartphone
Dimension
320 x 480
Max File size
18KB
Format
.gif/.jpg /.png
Dimension
480 x 320
Max File size
18KB
Format
.gif/.jpg /.png
9. Tablet MREC Leaderboard
Dimension
300 x 250
Max File size
50KB
Format
.gif/.jpg /.png
Dimension
728 x 90
Max File size
25KB
Format
.gif/.jpg/.png
SpecificationsStandard Banners - Tablets
17. Dimension
300 x 50
File size
< 10k
Format
HTML 5
Dimension
320 x 50
File size
< 10k
Format
HTML 5
Dimension
300 x 250
File size
< 10k
Format
HTML 5
Banner - Smartphones
SpecificationsRich Media
18. Dimension
300 x 250
File size
< 25k
Format
HTML 5
Dimension
728 x 90
File size
< 25k
Format
HTML 5
Banner-Tablet
SpecificationsRich Media