This presentation gives a great overview about Facebook and how it can be used as a highly effective marketing tool to improve your business.

1. Business Guide

2. • Statistics
– People
– Activity
– Global Reach
– Platform
– Resource and budget
• Marketing opportunities
– Groups
– Pages
– Ads
– Places
• Case study
AGENDA

3. STATISTICS

4. People
• More than 1.3 billion monthly active users worldwide
• 48% of active users return daily
• 42% male – 58% female UK
• Average user has 130 friends
• People spend over 20 billion minutes
per day on Facebook

5. Activity
• There are over 54 million pages that people can interact with
• Average user is connected to 80
community pages, groups and event
• Average user uploads 217 photos
• On average 4.75 billion items are
shared on Facebook daily

6. Global Reach
• More than 70 translations available on the site
• About 75% of Facebook users are outside the United States
• Over 300,000 users helped translate the site through the translations application

7. Platform
• More than one million developers and entrepreneurs from more than 180 countries
• Every month, more than 70% of Facebook users engage with Platform applications
• 7 million applications and websites currently integrated with Facebook
• More than 150 million people engage with Facebook on external websites every
month
• Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top
100 websites have integrated with Facebook

8. Mobile
• There are more than 680 million active users currently accessing Facebook through their
mobile devices.
• People that use Facebook on their mobile devices are twice as active on Facebook than
non-mobile users.

9. MARKETING OPPORTUNITIES

10. Facebook Group
• Facebook Groups are the place for small group communication and for people to share their common
interests and express their opinion. Groups allow people to come together around a common cause,
issue or activity to organize, express objectives, discuss issues, post photos and share related content.
When you create a group, you can decide whether to make it publicly available for anyone to join,
require administrator approval for members to join or keep it private and by invitation only.

11. Facebook Page
• Like a friend's profile, Facebook Pages enable public figures, businesses, organizations
and other entities to create an authentic and public presence on Facebook. Unlike your
profile, Facebook Pages are visible to everyone on the internet by default. You, and every
person on Facebook, can connect with these Pages by becoming a fan and then receive
their updates in your News Feed and interact with them.

12. Difference?
• Facebook Group: offers more control as you can opt to keep it private and members
can then only join by invitation
• Facebook page: visible to non-members and it can also be found in search engine
results

13. Facebook Ads
Why use Facebook Ads?
• Ready made database of more than 500 million active users
Select your audience by :

14. Facebook Ads - Stats
“Find customers before they search”
•68 % increase in ad recall
•2x increase in message awareness
•4x increase in purchase intent

15. Facebook Ads - Types
Types
• CPC: advisable if you want people to click through to your website
• CPM: if focus is on people seeing your ad but not taking a specific action after seeing it
Costs
• Min CPC: $0.01
• Min CPM: $0.02
• Min daily budget for CPC and CPM is $1.00. Also, your budget must be at least 2x the
CPC or CPM you have specified

16. Facebook Ads - Types
Premium Ads (CPM based): featured on Facebook homepage
• Events (viral)
• Like
• Video commenting
• Poll
• Sampling (product research)
• Sponsored stories
• Page post or promoted pose
Market Place Ads (CPC or CPM based)
• Standard
• Like
• Event

17. Facebook Ads Analytics
Facebook Ad Reports
• Provides insights into the likes and interests of users who click on your ads providing
detailed information about your target audience
• Offers five types of customisation so you get the most out of the reports according to your
objectives & interests

18. Facebook Places
Facebook Places: feature that allows you to see where your friends are and share your
location in the real world.

19. Facebook Places
Place Page
A Place page shows you a map of where the Place is located, a list of friends who are
currently checked in at the Place (if any), as well as a Friend Activity stream of other friends
who have visited the Place in the past.
Why use Facebook Places for your business?
The Places product creates more ways for you to promote and grow your business on
Facebook. By giving your potential customers the ability to check in at your business, you give
them the power to tell their friends about your business.
It provides a presence for your business’s physical store locations encouraging your
customers to share that they’ve visited your business by ―checking in‖ to your Place.

20. Case study
Facebook as an authentic part of everyone’s lives, so you can be sure you are connecting
with real people with real interest in your products. Facebook Adverts provided CM
Photographic with the ability to target its exact demographic — 24-30-year-old women
whose relationship status on Facebook indicated that they were engaged.
Targeting Original advert placed

21. Case Study
Over 12 months, CM Photographics generated nearly $40,000 in revenue directly from a
$600 advertising investment on Facebook. Of the Facebook users who were directed
to CM Photographics’ website from the adverts, 60% became qualified leads and
actively expressed interest in more information.
“I have found [Facebook Adverts] SO effective. My business wouldn’t be anywhere close
to where it is today if it wasn't for Facebook and the adverts campaign.”
— Chris Meyer, President
Source:
http://www.facebook.com/advertising/?campaign_id=402047449186&placement=pf&extra_1=0

22. THANK YOU
Online Marketing Specialists –Grow* Online Marketing
http://www.growonlinemarketing.co.uk