Social Media presentation for clients

1. TWITTER

2. TWITTER
• Twitter “water cooler moments” – snippets of information that will
quickly spread around the office.
• Key is consistency & “sharability” – why would someone share this
• Know your audience – What do they share, what are they talking
about?
• What is your goal – Traffic? Think about the link, why would they
click on that link.
• Measure – measure, measure, measure. Quality, don’t monitor
numbers, monitor engagement…relevant engagement.

3. TWITTER
- Tweets need to be concise and attention grabbing.
- They need to be shareable so they need to be general no “I’s”
: Headlines, Facts and Questions work well.
- People who tweet in regards to their work or to boost their
industry profile will want to tweet things that make them
look smart.
- How will you compose something that will make their twitter
followers happy?
- Think about your followers not about traffic and the
consequence will be traffic.

4. TWITTER
Not all about hashtags and @. Have to get the basics right first. Which of
these tweets do you think is the best?
Answer is…

5. TWITTER
THE BASICS:
# means if someone searches that #term in twitter
your tweet will come up. It’s a good way of grabbing
new followers and more clicks.
@ every time you mention a company or a person
check twitter to see if they have an account if they do
@them that way they will see your tweet as will their
followers.
However sometimes companies have irrelevant or
multiple twitter accounts and you should # them instead.

6. HOW TO MAKE A GOOD POST:
Post at key times of day as shown by your data. Use each
post several times over the next 2/3 days
Search for # and relevant tags
Look for trending topics and take advantage. This will not
always be possible but stay on top of daily opportunities.
Create several tweets: 1 short, 1 fact driven, 1 question

7. For example: Take this article by Every Investor, how many tweets
can you make from this.

9. Facebook

11. Facebook
Facebook is very different to twitter.

12. FacebookFacebook
Facebook is very different to twitter.
Facebook posts are mixed in
with your friends and family.
You will happily follow 100
people you don’t know on
twitter, you don’t befriend
people you don’t know.
Posts without images are 85%
less likely to be clicked.
Unlike twitter there should be
no duplicates.

13. Facebook
Why is it important?
• It drives better costs per click than google.
• Its great for SEO and reputation building.
• Access a new audience.
• You can target specific people by location, age
gender, interests and more.

14. Facebook
Page likes are VERY important !
Every Like reduces the cost
you spend on adverts
attracting Traffic.
Your carefully crafted posts
only appear (for free) in
peoples feeds when they have
liked your page.
You drive traffic/sign ups/etc
through these posts…the more
likes you have = the more traffic

15. Emotion = Engagement. Posts need to evoke an
emotion whether it’s humour, Anger, Sadness, people
engage or share posts on facebook that they can
relate to and make them feel something.
Posts have to have images!

16. Facebook
Leading title – its calling to you
“traveller” and telling you a money saving
fact.
# hashtags – you use hashtags on
facebook exactly how they are used on
twitter.
Clear Picture
Additional Description – All of
this text is “editable” Make sure these titles
and descriptions ass the right amount of
detail to your post.

17. FACEBOOK HAS ITS
OWN ANALYTICS
SUITE THAT IS
PRETTY ACURATE
FOR MOST
OF YOUR NEEDS
Facebook - insights

18. Facebook - insights

19. Boosts – News Feed
Posts that appear in
your feed and you
don’t know where
they come from.
Facebook - promoting

20. BOOSTING
Boosting – is how to increase the reach of your
facebook post outside your followers (people who have
liked your page)
It’s a really quick and easy way to increase your “reach”
to a targeted audience.
The main targeting can be done in the interests section
– These are predictive so you have to choose from the
multiple options. Facebook will then suggest other
interests.
Enter your budget and it will display your predicted
reach.
Facebook - promoting

21. Adverts – News Feed
These look like boosts
but will be described
at “suggested post”.
Adverts – right hand
Obvious adverts on
The side of your
page.
Facebook - promoting

22. - Choose your advert goal: Whether it
is page likes or clicks through to your
site/landing page etc
Facebook - promoting

23. - Once you have chosen your goal you
can edit / personalise your add.
- You can then edit / personalise your
add.
- You can add multiple pictures and
monitor which ones work best
- This is where you can target your ad
further by:
AGE GENDER LOCATION
INTERESTS WHERE THEY WORK
RELATIONSHIP STATUS

24. - You then name your ad
- Set your daily budget
- And either let facebook automatically bid for clicks
- Or set your bid per click limit

25. You can then monitor your adverts progress. Through Facebook campaign analytics.

26. GOOGLE PLUS

28. GOOGLE PLUS PROFILE

29. GOOGLE PLUS HOME

30. WHY IS GOOGLE+ DIFFERENT?
 Google+ is effectively a huge social blog
 It has characteristics of both Twitter and Facebook but there are some fundamental differences.
Posts relate to your industry, passion,
business or work.
Posts relate to your personal life, your friends,
family, experiences etc.
Friendship on google + is not both ways. People
can follow you without you following them.
People add you to circles , +1 (like) and share
your posts
People must befriend you, the friend ship must
be mutual for you to see, like or share my posts.
You can search Google+ like twitter for #’s and
posts. – like Google!
You can only search for people, places, groups or
business’s
NO ADVERTS! You cannot pay to increase your
followers, your post , or anything!
Advertising is facebooks biggest source of
revenue. You can buy followers and pay to boost
your posts.

31. THE DIFFERENCE IN NEWSFEEDS
Google+ works like the original
Facebook all posts are placed in your
feed in an orderly timeline. Meaning
all posts we place on our page will be
seen by our followers.
It used to show every post your friends
posted in time order when you logged onto
your homepage.
However now Facebook, analyses your
behaviour and chooses which posts
appear in your feed. Meaning the posts we
post on our Company Pages are not always
guaranteed to be seen by you.
Facebook looks at which friends you
interact with most, which posts you
engage with and your registered interests
to decide which posts take priority in your
news feed.

32. WHY CIRCLES?
 Circles allow you to separate your
target audience.
 You can create as many circles as you
wish to create your groups.
 If you wish to promote a product or
service to a particular group you can
choose which.
Circles see which post which allows
great targeting and encourages
relationships, shares &
comments as the posts are always
relevant to them.
 MOST IMPORTANT is getting other
users to add you to their circles, only
when added to their circles will they see
all your posts.

33. If you don’t start using google+, google algorithm will push you further down.
 Every investor : does not have the best SEO. We come up at least’s pages in when people search
for investment.
GOOGLE PLUS’ S WORKS IN 2 WAYS:
1) Anyone that is in any way connected
to our EI google+, when they search
investment topics in google search
engine, will find an EI google+ post in
the 1st page.
2) Like our SEO techniques: as our
google+ page is connected to the EI
website. The more engagement (+1 )
on our google+ page the higher
raking google search engine gives us.
SEO
However by using google+ we
can end up on the fist page.

34. SEO ON GOOGLE + MEANS
 More visibility on google search
 More visibility & notoriety for your brand
 Creates new business opportunities
 Better engagement
 More traffic towards your website
 customer loyalty

35. HASHTAG ‘S GOOGLE +
Google is great because
even you don’t hashtag
it does it automatically
Classic hashtag
Really important
because thanks
that google +
stores your
articles in the
search engine.

37. REMEMBER: Google’s mission is to offer the
most relevant content and as fast
as possible.
 They will punish bad SEO behaviour such as hidden links and key words and reward you for
quality engagement.
 They control how will you do on the internet.

38. SOCIAL PROGRAMMES

39. Hootsuite
Schedule
Multiple companies
Cross platform
Analyse

41. Better reporting
Easier interface
More facebook
posting options
Ability to schedule on
multiple days

43. Social Bro
NEW PEOPLE
FOLLOWING YOU
INFLUENTIAL
FOLLOWERS
INACTIVE FOLLOWERSFOLLOWERS BIOTAGS
Click in any section
to expand

44. Social Bro

45. Social Bro
Social Bro has great twitter analytics
- real time analytics
- Account comparison
- Follower churn
- Best time to tweet

46. Social Bro
Time of day
Rule builder
Engagement monitor

47. Social Bro

49. AGORA PULSE

50. WISHPOND
WHITE LABEL APPS
EASY TO USE & MONITOR
MULTIPLE DESIGN OPTIONS