This document provides tips for using Facebook marketing effectively. It recommends introducing your business, finding your target audience, engaging them with relevant content like pictures and videos, and using insights like reach, engagement, and impressions to measure success. The key is dedicating 80% of content to engaging rather than promoting, and posting 1-2 times daily when audiences are most active like weekday afternoons.

1. Facebook Marketing
Tips & Tricks
By Magdalena Angelova 23. 05.2016

2. Use Facebook to Grow your Business
Facebook helps you to engage your customers and increase sales!
• Introduce yourself – tell your story- create awareness
• Find your customers (Demographic, Region, Interests, Behaviors)
• Tell them how your business can help them
• Invite your friends and business contacts to Like your page
• Share your page
• Be your own brand ambassador
• Word-of- mouth is a powerful tool
Don’t forget that it is not about
the number of Likes, but about
truly engaging your audience, so
that they share your story!

4. Content is King!
• Create content which is exciting and relevant
• Make your audience want to know more, so they follow
your page regularly
• Answer questions and listen to your audience
• Schedule your posts in advance

5. • It has been proven that
Pictures, Infographics and
Videos create higher
enagement rates than just
text
• Keep it short and simple
(KISS- keep it simple and
smart)

6. Source: https://searchenginewatch.com
1. Love what you create
2. Upcycle your existing content (Do
not reinvent the wheel)
3. Experiment and test new things
4. Have Fun!
5. Do not obsess over your niche only,
create interest and show your
personality

7. The 80/20 Social Media Rule
• Use just 20% of your content to
promote your brand
• Dedicate 80% to content that is really
interesting and engages your
audience
• Be social, create relationships, do not
use Social Media to Spam people
with discounts

8. How often to post

9. 2 posts per day on
Facebook are
considered absolutely
enough before your
engagement starts
dropping down
Source: Track Social
Study, 2012

10. WHEN TO
POST?

11. Content
• The best time to post on
Facebook is 1–4 p.m.
• Saturday and Sunday at 12–1
p.m.
• Thursday and Friday at 1–4 p.m.
• Wednesday at 3 p.m.
• When to post on Facebook in
general: 9 a.m.; 1 p.m.; 3 p.m.
People seem to be happier on
Fridays, so funny content will be
perfect for the “happiness index.”
Source: http://coschedule.com/

12. FACEBOOK INSIGHTS

13. How important are Facebook page
insights?
Page Likes still matter but other metrics matter more! ?
1. Facebook Reach
- Organic Reach - Organic Reach is the number of unique users (Fans
and non-Fans), who saw your Page post in News Feed or on your Page
not as the result of an ad.
If you want to see the reach by people who actually like your page
Fans) you need to dig more into the Post Level Export.
Usually, Total Reach to your fan base is below 16%.

14. 2. People Talking About This
- This is the number of people generating stories about your Page
during the past week.
- This includes post comments, likes and shares. But it also includes
Page likes, check-ins, event RSVPs, Offer claims, mentioning your Page
and writing on your Timeline.
Sometimes this metrics is manipulated by ads (which generate more
likes) and it does not focus on the quality of your content.

15. 3. Engagement
The number of unique users who engaged with your Page. Engagement includes any click or
story created :
- Likes of your Page
- Likes, comments on, or shares of your Page posts
- Answers to a Question you’ve asked
- Responses to your Event
- Mentions of your Page
- Tags of your Page in a photo
- Check-ins or Recommendations of your Place
This is priority number one in Social Media marketing to engage the audience and create
an incentive to share your stories and posts.

16. 4. Impressions
Impressions are the number of times a post from your Page is
displayed, whether the post is clicked or not. People may see multiple
impressions of the same post. For example, someone might see a Page
update in News Feed once, and then a second time if their friend
shares it.

17. References :
• http://simplymeasured.com/
• http://sproutsocial.com/
• http://www.socialbakers.com/
• http://coschedule.com/