PCR is a technique used to amplify a specific segment of DNA. It involves repeated cycles of heating and cooling of the DNA sample in the presence of DNA polymerase, primers, and nucleotides. During each cycle, the DNA denatures, the primers anneal to the DNA, and the polymerase extends the primers to make copies of the DNA segment. This allows millions of copies of the target DNA sequence to be generated from a very small initial sample. PCR is widely used in applications like disease diagnosis, DNA fingerprinting, and molecular cloning.