Policies are general guidelines that direct decision-making and encourage initiative within organizational units. They clarify management's values and intentions, facilitate delegation of authority, and promote uniform coordination. Well-formulated policies are key to planning success and provide guidance to managers. Policies differ from procedures, which guide specific actions, and strategies, which are single-use plans to address environmental threats. The policy formulation process involves identifying needs, defining problems, collecting information, developing alternatives, evaluating options, testing policies, and incorporating them into manuals. Factors like goals, resources, and external conditions influence policy development.