22. ทิศทางการวัดผลในธุุรกิจปัจจุุบน
ั
22
Financial
Vision Internal Business
Customers and Processes
Strategy
Learning and Growth
From “A Balancing Act” by Howard Rohm in Perform magazine.
23. 4 มุมมองของการวัดผลธุุรกิจ
ุ
23
Financial Perspective
The St t
Th Strategy If we succeed, how will
we look to our
shareholders?
Customer Perspective
To achieve our vision,
how must we look to our
customers?
Internal Perspective
To satisfy our customers,
which processes must we
excel at?
Learning & Growth
Perspective
To hi
T achieve our vision, how
i i h
must our organization learn
and improve?
24. ในแต่ละเรื่องเราจะประเมินอย่างไร ?
24
Long-term Shareholder
g
Financial
Fi i l Value
Cost Efficiency Revenue Growth
Customer
Price Quality
y Service Availability
y Brand
Internal Process
Regulatory
Operations Customer Innovation
and Social
Management Management Processes
Processes
Processes Processes
Learning & Growth
Human Capital Organization Capital Information Capital
27. เป้ าหมายด้าน Internal Process
27
Operations
O Customer
C Regulatory
Innovation
Management Management and Social
Processes
Processes Processes Processes
Processes that Processes that Processes that Processes that
produce and enhance customer create new improve
deliver products value products and communities and
and services services the environment
• Supply • Selection • New Ideas • Environment
• Production • Acquisition • R&D Portfolio • Safety &
• Distribution • Retention • Design/ Health
• Growth Developp p y
• Employment
• Launch • Community
28. เป้ าหมายด้าน Learning & Growth
28
Organization
O i ti Information
I f ti
Human Capital
Capital Capital
• Skills • Culture • Systems
• Knowledge • Leadership • Database
• Attitude • Organization • Networks
Development
p
29. กลยุทธ์การบริหารธุุรกิจในโรงงานอุตสาหกรรม
ุ ุ
29
Enhance Long-term
Shareholder V l
Sh h ld Value
Improve Increase Revenue Growth
Cost Efficiency
Financial
Build High Expand Enhance
Performance Products Market Share Brand Image
Customer
Achieve Drive Demand Implement Good
Manage Dramatic
Operational through Customer Environmental
Growth through
Excellence Relation Policy
Innovation
Management
Internal Process
Learning & Growth
Develop Strategic Build Learning Expand Capabilities with
Competencies Culture Technology