The document discusses Playfab's new User Generated Content service, which allows game developers to empower players to create and share custom content. It describes how the service works, including how players can upload, manage, search for, and consume UGC items. It also covers basics of moderation and roadmap items like community moderation and deeper commerce support.

1. Thomas Gutschmidt
Program Manager
Playfab
And how Minecraft uses it to engage 10s of Millions of
players
Grow your Community with UGC -
A New Playfab Service

2. Outline
• Part 1. What is Playfab User Generated Content?
• Part 2. How The Service Works
• Part 3. Common Calling Patterns
• Part 4. Resources

3. What is UGC?
• Unique game content crafted by players and shared in a
variety of ways.
What is UGC?
• Unique game content crafted by players and
shared in a variety of ways
• Part of Gaming since the beginning
• Maps
• Art/Textures
• UI
• Gameplay

4. Why UGC?
Content
Engagement

5. What is Playfab User Generated Content?
Developer driven
You decide how to use the service
Creator focused
Empowers content makers
Easy to integrate
Simple APIs
Safe to use
Basic Moderation Support

6. How the Service Works

7. You Decide
• How creators upload their
content
• High Level structure used
to query content in the
catalog
• How items are viewed in-
game
• Tooling
We Provide
• File upload and
ingestion APIs
• Search and Hydrate
• Game Manager
flows for Title
Admins
• Integration with the
rest of Playfab

8. Content Management

9. Three main
components:
• Metadata
• Images
• Content
UGC Items

10. High Level Item Creation Flow
1
• Provision upload URL(s) using CreateUGCUploadUrl
2
• Upload UGC data or images to the URL(s)
3
• Create the UGC item metadata locally
4
• Add the URL(s) and associated content or image metadata for the
uploaded content
5
• Call CreateUGCDraftItem to create the item in the working catalog
6
• Call PublishUGCItem to publish the item to the public catalog

11. • Title and Description:
Friendly strings for in-
game views.
• StartDate: Control when
content becomes
available.
• ContentType Optional
high-level content type
from list defined by the
title
• Tags: To help facilitating
search results
• Platform: Title defined
list
Create Draft and Publish

12. • Id: Unique image ID
• Url: The URL for image
retrieval
• Tag: For friendlier
search results
• Type: Thumbnails or
Screenshots to build
out your browsing
experience
Adding Images
"images": [{
"id": "00000000-0000-0000-0000-00000000BBBB",
"url": “https:/someurl/thumbnail.png”,
"tag": “Mobile”, “Hero”,
"type": “thumbnail”
}],

13. {
"item": {
"title": {
"Neutral": “Egyptian Mythology Mash-up",
“en-us": " Egyptian Mythology Mash-up"
},
"description": {
"Neutral": “Will you survive...",
“en-us": " Will you survive...", ",
},
"creatorEntityKey": {
"id": “0000000000001111",
"type": "title_player_account"
},
}
Localization

14. Consumption

15. High Level Consumption Flow
1
• Create a search request, with a simple search text query (like “skins”)
using search
2
• Display the summary view of the first set of items returned
(thumbnail image, localized title and description text, etc)
3
• Page through the results, using Skip and Top from the search
response
4
• When the user selects an item, display the full metadata
(screenshots, content metatdata, etc) using GetPublishedUGCItem
5
• Download the item content to the user’s device using the content
URLs

16. • Search: The (title or description) text to
search for
• Filter: For refining the search query
• OrderBy: Order your query results
• Paging: Skip and Top like Paging
• Select: Used to augment search results
Search
{
"search":“dinosaur",
"filter":"",
"orderBy":null,
"select":“Images",
"top": 20
}

17. Browse by Created Date
“orderBy":”creationDate”
Filter for ‘Maps’
"contentType eq 'Map'"
Augment search
"select": "description, images, contents"
Search Examples

18. GetUGCPublishedItem
Returns full item metadata
Get Published Item

19. CreateOrUpdateReview
Numeric, star and/or written text
review
• Keyed to
• Player (EntityID)
• Item
• the Item Version
• Helpfulness votes
• Locale
Ratings and Reviews

20. GetItemReviews
Returns a paginated set of reviews
for the item
GetItemReviewSummary
Roll up of all of the Item reviews
GetMyReviews
Returns a paginated set of reviews
created by the authenticated user
Consume Ratings

21. Moderation

22. Simplified Workflow supports a
variety of titles in managing their
UGC in the way that suits them best
Baseline Validation
• Images and Content scanning
• Virus Scanning
Not a goal in preview to do complex
validation or post-processing
Basic Moderation in Preview
• GetDraftUGCItems
• ReportItem
• SetModerationState
• DeleteUGCItem
• SubmitHelpfulnessVote

24. Roadmap

25. • Come by our booth to see
a Demo
• Talk with your Playfab Rep
about trying out the beta
Future
• Community Moderation
Scenarios
• Deeper Commerce
Support
• Looking forward to getting
your feedback
Currently in Private Preview

26. Questions?

27. Visit Us at the GameStack Booth
PlayFab @ GDC
MULTIPLAYER
Build social experiences
with cross-platform play
PLAYER MGMT
Stronger, secure
relationships
COMMERCE
Sell more virtual goods,
more easily
ANALYTICS
Measure and react
in real-time
CONTENT
Engage players with
frequent updates
COMMUNICATION
Foster healthy player
communities
AUTOMATION
Customize experiences
with cloud-hosted logic
• Matchmaking
• Auto-scaling multiplayer
server hosting
• Commerce and User
Generated Content
• Designing for LiveOps: Remote
Configuration
• Game Services for
Engagement
• Accessible input and
PlayFab Chat
• PlayFab Cloud Script
• Cross Platform
Development
• Data Exchange and
Machine Learning
• Real-time analytics
and experimentation
• Player centric
intelligence

28. Microsoft Game Stack
MULTIPLAYER
Build social experiences
with cross-platform play
PLAYER MGMT
Stronger, secure
relationships
COMMERCE
Sell more virtual goods,
more easily
ANALYTICS
Measure and react
in real-time
CONTENT
Engage players with
frequent updates
COMMUNICATION
Foster healthy player
communities
AUTOMATION
Customize experiences
with cloud-hosted logic
XBOX LIVE
Trusted gamer identity
and community
AZURE
More than 100 cloud
services in 54 regions
VISUAL STUDIO
Integrated development
environment.
APP CENTER
Continuously build, test,
and monitor apps

29. © 2018 Microsoft Corporation.
All rights reserved. Microsoft, Xbox, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The
information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must
respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any
information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.