1. The document describes RollerCoaster Tycoon Touch, a mobile game that introduced free-to-play and live operations features to the RollerCoaster Tycoon franchise. 2. It provides details on the game's design principles, use of live operations with Playfab for things like player support and analytics, and financial performance since its 2016 soft launch. 3. The game has been successful, growing its daily active user base and revenue significantly since launch, and the developer discusses plans to continue supporting the game for years to come with new content, features, and expansions.

1. Case Study:
Introducing F2P and LiveOps to traditional game mechanics
Casual Connect 2017 - Live Ops Summit

2. 1. Some background
2. The original RollerCoaster Tycoon
3. The Business case
4. RCT Touch
✓ Design Principles
✓ Live Ops with Playfab
✓ Player Support
✓ Game Updates
✓ Analytics

5. 2014 2016
2017

6. Create, customize and rule your theme park kingdom in
RollerCoaster Tycoon® Touch™, the first Rollercoaster Tycoon
game in High definition 3D graphics on mobile devices.

7. 15 devs

8. 5.Client-server
3.Card / Gacha based
4.Free to Play… for real!
1.Built for Mobile
2.Easy to Play, with depth

9. 9 months (only) to soft launch

10. ✓ Tile-based, 2D gameplay, with 3D engine (lights, shadows, full camera)
✓ World size and content strictly controlled to work on 1Gb mobile devices

11. ✓ Impossible to lose / fail or go bankrupt
✓ Several tools give feedback, and allow to tweak to optimize revenue and progress

12. ✓ Over 500 cards. Upgradable, with different rarity and drop chances
✓ Build expectations around randomness, through a gacha system

13. ✓ Intuitive, touch based design, with premade « specials »
✓ Advanced controls to fine tune performance and complete challenges

14. ✓ Very short, daily sessions, with longer weekly objectives
✓ Years of content
✓ Fully optional IAP; the game is really Free-to-Play

15. ✓ Player profiles (save games)
✓ Authentication and account linking (Game Center, Google Play, facebook)
✓ Time stamp authority
✓ ‘Seasons’ and live events
✓ Live parameters (game tuning)
✓ Consumer Care

16. Backend-hosted game parameters

17. Player Data, accounts and LTV

18. ✓ Soft launch: Nov 11, 2016 (IOS only)
✓ iOS WW release: Feb 22, 2017
✓ Android WW release: Mar 16, 2017

19. "Easily the best RollerCoaster Tycoon experience since
RollerCoaster Tycoon 3 was released back in 2004.”
GAMEZEBO
"First tip: Don't DL this game because you'll never
seen your friends and family again..”
BUZZFEED
"With RollerCoaster Tycoon Touch, the beloved amusement park building
series is moving beyond dated 2D graphics and into the modern world.”
ENGADGET
"If you're looking for something a little more lightweight that might translate
better to smaller screens, you want to give Rollercoaster Tycoon Touch a go.”
148 APPS
"Do you have a passion for building things? Now you can, right on your Android phone.”
ANDROID GUYS

20. ✓ Top Spot, almost all countries
✓ Most download App Worlwide at launch

21. ✓ Picked by top youtuber Nickatnyte
✓ 250K views for each of his “Let’s Play” video
✓ Many other reviews, walkthrough…or scam hacks

22. ✓ Are players happy? Angry?
✓ Do we have broken features?
✓ Are we generating significant revenue?

24. Real-time Server traffic

25. iOS devices

26. Android visual settings

27. Player levels

28. Facebook friends playing too

29. Cards level up

30. Distribution of peep happiness

31. Store visits
Shop
redesign

32. ✓
✓
✓
✓
✓
✓
✓
✓

33. SUMMER
EVENT
BACK TO SCHOOL
EVENT
EASTER
EVENT
VALENT. DAY EVENT
CUSTOM COLORS
PARK
VISITS
WW iOS
FEB. 23
WW Android
MAR. 16
COASTER CHALLENEGES
PARK EDIT
MODE
MONTHLY SCENARIOS

34. PEEP A.I. / SIMULATION 2.0
COLOR CUSTOMIZATION
✓ Refined simulation engine
✓ Behevioral consistency
✓ Optimized pathfinding
✓ Receive new color cards
✓ Collect up to 50 different colors
✓ Customize each ride and rollercoaster

35. ✓ Visit your Friends’ parks
✓ Get layout / design inspirations
✓ Collect gifts during visits
✓ Unlock the photo booth
✓ Take pictures, and add stickers
✓ Share on Facebook
VISIT YOUR FRIENDS
TAKE PICTURES

36. TRANSFORM YOUR PARK!
✓ Store unwanted items
✓ Redecorate your park
✓ Optimize the layout
✓ Create themed sections

37. “Highly addictive & fun!”
by godchildofwar, June.
“The most fun and engaging game. A must-play
to all Roller Coaster Tycoon lovers!”
by Ynnama, May.
“I love this game”
by Eynjul, June.
“Very cute and engaging! Love to open
my card packs every day!”
by Kikilecaribou, April.
“This game is great! I loved the original PC roller
coaster tycoon games as a kid, and they've done a
wonderful job modifying it for a mobile platform!”
by Tory0404, June.
“Great fun, addicting, and did I mention fun?
I love this game! I just got it a few months ago
and I am already addicted!”
by Speich14, June.
“100% BANG ON love this game top
marks keep it progressing!”
by Discowbafc, May.
“Super fun and easy to play. Been looking
for a theme park game and this one wins
the prize. Can't get enough of it!”
by Joshua Brown, May.
“Its so so so so so so so so so so so so so so so so
so so so so so… so so so so so so fun!”
by Bouldy55, May.

38. ✓ Rough start during (much needed!) Soft-Launch
✓ Ready for WW release
✓ Final build of every major update at 4.5 stars
WW iOS
FEB. 23
WW Android
MAR. 16

39. Since launch, x4 for long-term engagement
250K Daily active players
Over 100 Million game sessions

40. Since launch, x3 for ARPDAU
Even more for LTV, which now allows UA
WW iOS
FEB. 23

41. ✓ Advertize the game and its updates, on FB or in other games
✓ Constant need for new creatives to fight fatigue
New Feature: park visitsAppstore key images
New Feature: custom rides New Feature: custom coasters

42. Super happy!
✓ Atari has renewed the rights for the license for several years
✓ Parternship with MATTEL to include branded content
✓ We have tons of cool ideas for the next couple years
✓ Game to be launched in Asia…