Slide presentation by Sujoy Ghosh (Marketing Manager, App World & Content Marketing - APAC, BlackBerry) & Pratik Sapra (Application Development Consultant, BlackBerry) on BlackBerry Jam Asia 2013 in Hong Kong, September 27 2013 titled Gaming on BlackBerry.

1. Gaming on BlackBerry
JAM843
Pratik Sapra
Sujoy Ghosh
September 26-27, 2013

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3. • Super easy to port C/C++ code
• Platform libraries built on open standards
• Full support from Lead Game Engines &
Frameworks
• Strong developer support channels
• Monetize with BlackBerry World
BlackBerry Native Platform

4. • Supports Windows, Mac OS X & Linux
• GCC 4.6.3 based compiler tool chain
• GDB 7.3 based debugger
• Eclipse CDT 8 based IDE (Momentics)
- In-built Debugging, Profiling and Memory
Analysis
• Command line tools!
• VMware Simulator Images
• Visual Studio Plug-in
Tools

5. • Open Standards
- POSIX , STL and C++ Sockets (libstdc++, libsockets)
- OpenGL ES 1.1 / 2.0, OpenAL 1.1 (libGLES, libOpenAL, libalut)
- Fonts, Imaging and Compression (libpng, libjpeg, libz, ibfreetype)
- XML and Database (libxml2, libxslt, libsqlite)
• Open Source Software
- Boost framework
- Lua, Box2D, Bullet,
- Cocos2d-x, OGRE, Quake3, Gameplay etc. (3D Engines/Frameworks)
- OggVorbis
- and many more at www.github.com/blackberry
Open Platform

6. • Scoreloop SDK features
- Easily integrate game achievements, leader boards and in-game
challenges.
- Create and manage global player profiles
- Store gaming data in the cloud
- Use virtual goods and currencies
- Scoreloop games are automatically featured in Games App
• The Games App
- Increases discoverability of your games with Featured games
banner with Popular, Friend’s favourites and New games section
- Timelines of all social gaming activities
- Focuses on viral marketing and social sharing
Social Gaming

7. • Out-of-the-box game pad support for
- Moga Pro
- Steelseries FREE
- Gametel
- Wii Remote
• Unity support through Joystick APIs
Gamepad Support

8. • Cordova-Based SDK Built On HTML5 Standards
– WebGL, Canvas2D, IndexedDB, Workers, Web Sockets, AJAX, Multi-touch
• Repackage Your HTML5
– Host your content directly on the device.
– 2D: Construct 2, GameMaker, cocos2d-HTML5
– 3D: Goo Engine, PlayCanvas, Verold 3D Engine (in beta)
• BlackBerry Platform Services
– BlackBerry Messenger, Push Notifications, Payment SDK
– Flurry Analytics
• Coming soon
– Web audio, Gamepad, Scoreloop and more!
HTML5

9. AIR
• AIR
- Stage 3D with BlackBerry 10.2 OS update
- Extend applications with AIR Native Extensions (ANE’s)
- Profile games with Adobe Scout
• Starling Framework
- Create 2D games that are GPU accelerated
- Open Source and Familiar API
• Away3D Framework
- Create 3D games that are GPU accelerated
- Open Source and Hundreds of Examples and Tutorials

10. Game Engine & Middleware Support

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Unity

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Marmalade

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Shiva3D

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Cocos2d-x

19. Development Considerations

20. BlackBerry Z10 BlackBerry Q10 BlackBerry Q5
Resolution 1280x768 720x720 720x720
Aspect
Ratio
~16:9 1:1 1:1
GPU Chipset A: SGX 544
Chipset B: Adreno 225
Adreno 225 Adreno 225
Input Touch Touch+Keyboard Touch+Keyboard
Hardware Differences

21. • Aspect Ratio can have a large impact on
your game
• Portrait vs. Landscape
Aspect Ratio

22. • Use a compromise aspect ratio (e.g. 16:11)
• Landscape game Z10 (~16:9) more content
on left/right, Q10/Q5 (1:1) more content at
top/bottom
• Layout UI, HUD, controls overlay relative to screen
width & height
Solution

24. • Physical Screen size
• Touch vs. Keyboard Input
Optimize for the form factor

25. The Business of Gaming
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26. The Time Machine
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27. Growth of the Gadget
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Source: http://conmoz.org/mobile-trends/mobile-devices-3g/?lang=en

28. 1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
Timeline
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Genre
Innovation

29. Trends
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30. Trends: Console Gaming
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• Graphics
• Deep, Rich Storylines
• Connectivity  MMO
Massive Multiplayer
Online Games
• Downloadable Content
• Appeal to Hardcore
Gamers

31. Trends: Casual Gaming
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32. Trends: Wide Demographics
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33. Trends: Socializing
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34. Trends: Mobile Gaming
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Low Barriers
• Cheap- $1.07 and decreasing with
freemium model
• Freemium Model- roughly 3-6%
spending on in-app purchases
Simplicity
• Game story
• Controls/ Intuitive Play
• Time & Length of levels
• 3G Connectivity- share or
download a new game any time!

35. Trends: In App Economy
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36. Trends: Genre Fragmentation?
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37. The Kitchen!!!
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38. 6 Key Steps To A Successful Game
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Production
Distribution
User
Acquisition
Engagement
Retention
Monetization

39. Production:
What Makes a Good Game
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40. Game Mechanics
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Games tell a story
• What is the setting?
• Who is the hero?
• Who is the villain?
• What are the hero's desires?

41. Game Mechanics
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Cues
• Visual
• Audio
• Dynamic

42. Addicting Game Components
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• Make the game easy and fun
• Lots of short levels
• More content they can unlock
• Depth- building up from a simple to difficult game play

43. Appropriate Game Controls
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Controls
• One touch/swipe controls
• Multi touch controls
• Gyroscopic Games

44. Top Games
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• One touch controls
• Virtual Currency
• Great Graphics
• Unlocks and power-ups

45. Top Games
• Simple controls
• Physics based interactions
• Many short levels- increasing
difficulty makes more interesting
over time
• Fantastic Character and level
design

46. Distribution
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47. BlackBerry World
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Carousel
Featured Image
Micro Banner
Left, Right
Top Lists
Trending
Grossing
Paid
Free
New
BFB
Home Screen Item Details Screen
Screen Shots
Long
Description
Icon, Name,
Price

48. • The Games App is a preloaded application
on the home screen of BlackBerry 10
• Central gaming experience, enhances
social and viral discovery of Scoreloop
enabled games.
• Connect with other BlackBerry 10 gamers
• Find friends on BBM
• Discover your friends’ games
• See friends' gaming activities
• Compare gaming skills with friends 50
The Games App

49. Apps
81%
Games
19%
BlackBerry 10 Category Breakdown
Content Distribution
License Distribution
Action
11%
Arcade
14%
Board
Games
7%
Cards
4%
Children’s
Games
15%
Combat
1%
Movies &
TV
1%
Puzzles
33%
Space
2%
Sports
4%
Strategy
8%
Free
68%
Paid
32%

50. Payment Trends
25%
49%
56% 55% 53% 53% 54% 52% 48%
42%
22% 20% 22% 23% 22% 22% 24% 28%
2013-01 2013-02 2013-03 2013-04 2013-05 2013-06 2013-07 2013-08 2013-09
Monthly sales by Product type (%)
Application Game
10% 14% 16% 19% 23% 26% 28% 29% 33%
90% 86% 84% 81% 77% 74% 72% 71% 67%
2013-01 2013-02 2013-03 2013-04 2013-05 2013-06 2013-07 2013-08 2013-09
Payments-Virtual goods vs. One Time
Virtual Goods One time
• Paid apps are more likely to
be purchased on BlackBerry
10 platform than BBOS
• Trends in last 3 months
indicate sales are increasing
at a higher rate for
BlackBerry 10 purchasers

51. Know the Funnel
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• User reads a review or hears about your app
• Searches for app on the store
• In Store Optimization
• Your app appears in search
• User evaluates your app name, icon and rating
• Interested - clicks on your app for more
• Reads description, browses screenshots and reviews
• Download!

52. Measure the ROI
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1) Establish - a Baseline to measure results
2) Create an Activity Timeline
Activites, Social Data, Web Data, Transactions
3) Monitor – Sales Revenue
How often customers make transactions.
How many customers you are reaching.
How much customers are spending.
ROI =
Cost of Investment
(Gain from Investment - Cost of Investment)

53. Engagement & Retention
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54. The New Battle Ground
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• Game mechanics that set
“appointments” - The need to water
plants every nine hours, get users
back into games
• Leverage the Social Channels or
create your own
• Incentivize Friend Invites within the
game
• Daily Rewards – Bigger or exclusive
rewards, later on. Show them what
they earned and also show them
what is coming up
• Look at your “Whale” activity data
very closely
Source: Flurry

55. Monetization
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56. The Moment of Truth
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Source: Flurry
Higher
Impressions
Subscriptions
In App
purchases
Ad Inventory for
cross
promotions
PPD
Ad on In App
Goods
PPD

57. Freemium: Why Pay?
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• Expanded features and capabilities (77 percent)
• Remove ads (44 percent)
• Trial expired (35 percent)
• To support the developer (22 percent)
• Curiosity (16 percent)
Source: Clickz Stat

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Marketing Built for BlackBerry Apps

59. 323.45% Average Increase
Free daily downloads
Source: BlackBerry World Analytics
Value of Built for BlackBerry
483.33% Average Increase
Paid daily downloads
401.40% Average Increase
Daily revenue

60. THANK YOU
JAM843
Pratik Sapra
Sujoy Ghosh
September 26-27, 2013