a Platform-as-a-Service company
Say hello to the new PlayFab
Scott Willoughby Director of Game operations success
Thom Robbins Director of Marketing

“The single greatest predictor of success
and of sustainable competitive advantage
in this business is live
game operations.”
– Owen Mahoney,
CEO, Nexon

APIs Web Tools Partnership Education
+
Live ops tools and dashboards
(Mission control for the whole team)
Back-end services
(Cross-platform, one-stop shop)
+
Integration with other partners
(Building out the full ecosystem)
All-in-one platform to build, launch, and grow.
and more ...
What is PlayFab?
July 17, 2015 2

Build game
Launch
The old days…
July 17, 2015 3

Build game
Build
backend
Build tools for
ops team
Segment &
target
customers
Deploy
servers
Business
intelligence
Offers &
Promotions
Update
content
Host in-game
events
Customer
service
Nowadays…
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Business
intelligence
User
Acquisition
Launch

Oregon
Availability Zone BAvailability Zone A
Cross-zone storage
Architecture Overview
July 17, 2015 5
AWS cloud: PlayFab Web Services
Amazon Route 53
(3.playfabapi.com)
Amazon EC2
(API handling)
Matchmaker
Instance
Instance
Game
Server
Monitor
DynamoDB Amazon RDS Amazon S3 Amazon
Redshift
Reports
service
Instance
Logs
Tokyo
Amazon EC2
(API handling)
Elastic Load Balancing
Game Client
Game Manager
(Dashboards)
Amazon EC2
(Virtual game
servers)
Virginia
Amazon EC2
(Virtual game
servers)
Sydney
Physical game
servers
Physical game
servers
Amazon EC2
(Virtual game
servers)
Matchmaker
Instance

PlayFab benefits
July 17, 2015 6
Better Faster Cheaper
Developers
• Best-in-class technology
• Proven solution
• Fully documented
• Back-end engineering talent
• Continual improvements
• Baked-in best practices
• Learn from other games
• Available immediately
• Less testing needed
• No need to hire a new team
• No up-front engineering cost
• Volume of scale
• Amortized costs
Publishers
• Share tools across games
• Share players across games
• Less risk
• Training for new developers
• Share lessons across games
• All funding goes to game
• No tech support costs
6

-
20,000
40,000
60,000
80,000
100,000
120,000
$-
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
Cost of building yourself
Cost of using PlayFab
DAU (DIY)
DAU (w/ PlayFab)
Half the cost of DIY
July 17, 2015 7
Pre-launch Launch Steady-running Sunset
Total Costs:
DIY: $543K
PlayFab: $262K
DIY: $206K
PlayFab: $13K
(plus faster time to market)
Assumptions:
100K Peak DAU
95% DAU decay rate
Cost per HC: $130K / yr
Cost per DAU (DIY):
$0.0015
Cost per DAU (PlayFab):
$0.004
Head count DIY: 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1 1 1 1 0.5 0.5 0.5 0.5 0.5 0.5
HC PlayFab: 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1

Demo
July 17, 2015 8

APIs

Complete set of backend services
Player Accounts
• Authentication
• Profile Management
• Account Linking
Data Storage
• Per player
• Per title
• Per character (under one player)
• Files / CDN delivery
Commerce
• Catalog Management
• Virtual Currencies
• Player Inventory
• In-game Purchasing
• Receipt validation (Apple/Google/Amazon)
• Marketing and Promotion
In-game Marketing
• Push Notifications
• In-game Messaging
Product Management
• Analytics and Reporting
• Customer Segmentation
• Customer Support Tools
• Abuse Reporting and Banning
Social
• Friends Lists
• Player Chat
• Leaderboards
• Game forum integration
Multiplayer
• Photon integration (real-time / turn-based)
• Matchmaking
• Custom game server hosting
• Server monitoring
Game logic
• Server-hosted JavaScript
July 17, 2015 10
The last API you’ll have to integrate into your game…

Some of the PlayFab Web APIs
Client Server
Authentication Title-Wide Data Management Shared Group Data Authentication
• AddUsernamePassword • GetCatalogItems • AddSharedGroupMembers • AuthenticateSessionTicket
• LoginWithAndroidDeviceID • GetStoreItems • CreateSharedGroup Account Management
• LoginWithFacebook • GetTitleData • GetSharedGroupData • GetUserAccountInfo
• LoginWithGameCenter • GetTitleNews • RemoveSharedGroupMembers • SendPushNotification
• LoginWithGoogleAccount • AddUserVirtualCurrency • UpdateSharedGroupData Player Data Management
• LoginWithIOSDeviceID Player Item Management Server-Side Cloud Script • GetLeaderboard
• LoginWithPlayFab • ConsumeItem • GetCloutScriptUrl • GetLeaderboardAroundUser
• LoginWithSteam • GetUserInventory • RunCloudScript • GetUserData
• RegisterPlayFabUser • RedeemCoupon • GetUserInternalData
• SendAccountRecoveryEmail • SubtractUserVirtualCurrency • GetUserReadOnlyData
Account Management • UnlockContainerItem • GetUserStatistics
• GetAccountInfo • StartPurchase • UpdateUserData
• GetPlayFabIDsFromFacebookIDs • PayForPurchase • UpdateUserInternalData
• GetUserCombinedInfo • ConfirmPurchase • UpdateUserReadOnlyData
• LinkFacebookAccount • PurchaseItem • UpdateUserStatistics
• LinkGameCenterAccount Friend List Management Title-Wide Data Management
• LinkSteamAccount • AddFriend • GetCatalogItems
• UnlinkFacebookAccount • GetFriendsList • GetTitleData
• UnlinkGameCenterAccount • RemoveFriend • SetTitleData
• UnlinkSteamAccount • SetFriendTags Player Item Management
• UpdateEmailAddress IOS-Specific APIs • AddUserVirtualCurrency
• UpdatePassword • RegisterForIOSPushNotification • GetUserInventory
• UpdateUserTitleDisplayName • ValidateIOSReceipt • GrantItemsToUser
Player Data Management Matchmaking APIs • GrantItemsToUsers
• GetFriendLeaderboard • GetCurrentGames • ModifyItemUses
• GetLeaderboard • GetGameServerRegions • SubtractUserVirtualCurrency
• GetLeaderboardAroundCurrentUser • Matchmake
• GetUserData • StartGame Matchmaking APIs
• GetUserReadOnlyData Android-Specific APIs • NotifyMatchmakerPlayerLeft
• GetUserStatistics • AndroidDevicePushNotificationRegistration • RedeemMatchmakerTicket
• UpdateUserData • ValidateGooglePlayPurchase Steam-Specific APIs
• UpdateUserStatistics Analytics • AwardSteamAchievement
• LogEvent
July 17, 2015 11

Cloud Script
July 17, 2015 12
Applications include:
• Granting player rewards
• Validating player actions
• Resolving interactions between players
• Managing asynchronous game turns
PlayFab’s Cloud Script lets developers
run server-based code without a
dedicated game server.
• Easy upload of JavaScript custom logic
• Separate game logic from the client,
allowing easy updates
• Make changes to your game without
re-certifying
• Server authentication protects against
client-side cheating

Multiplayer Server Hosting
• For multiplayer games with higher
performance needs, PlayFab offers
dedicated hardware servers.
• Global datacenter coverage for low
latency
• Server-specific APIs for security
• Manage and monitor servers and
builds within the Game Manager
• A combination of monthly leases
and flexible auto-scaled virtual
servers gives low-cost reliability
July 17, 2015 13

WEB TOOLS

Mission control for your entire live operations team: developers, designers, product managers, customer service reps, and more. With one
tool you can configure, launch, manage, and optimize all your game titles in one spot.
Game manager

Built-in Business Intelligence
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PlayFab automatically captures
the most important player
events, as well as any custom
events games generate.
Data can also be analyzed
by 3rd-party BI tools such as
Tableau or direct SQL queries.
All the data needed to increase engagement, retention, monetization.
Or exported via Segment.com
to hundreds of other 3rd-party
services.
Our advanced analytics provides
segments, cohort analysis,
correlation, behaviors, and many
other key monetization features.

PARTNERSHIPS

Key Partnerships
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Authoring
Distribution
Live Ops
COVER FIRE

EDUCATION

Easy adoption by any game developer
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Full set of support resources makes it easy for any developer to quickly start
using the PlayFab platform.
Getting Started
Guides
SDKs for popular
tools
Full documentation
+
Full-time developer
relations team
++

Upcoming webinars
Thursday July 30, 2016 (10-11 am PST) Game operations Fundamentals http://bit.ly/1O7nnid
Thursday August 13 (10-11 am) Player communication best practices http://bit.ly/1MuVRL8
Have a topic you are interested in?
Request it by sending an email to webinars@playfab.com

Trusted by hundreds of developers
July 17, 2015 22
• More than 6000 game developers using the PlayFab SDK
• 17 titles now live (w/ more than 10 million total registered players)
• Integrate at any point of your game’s life cycle

A few customer examples
July 17, 2015 23
“Steambirds Forever”
Spryfox/Backbeat
PC - Unity
“PlayFab's services remove the risk of the
backend, allowing our teams to concentrate
on our games and what makes them
unique.”
- Robert Morgan, President/Founder,
Backbeat Networks
Expected release: Mar 2015
“Z.”
Downward Viral
Mobile/ PC
Expected release: Q1 2015
“ARX”
Funkoi
Mobile / PC / Vita
Collectible card & puzzle game
“Downward Viral chose PlayFab due to its
exhaustive suite of current and upcoming
features, as well as its highly accessible
support team. In our research, there was
no other backend-as-a-service as robust
as PlayFab.”
- Sebastian Haley, Creative Director,
Downward Viral
“PlayFab has been awesome to work with.
Not only are they fast, responsive and
listening to our feedback, their technology
is mature and is exactly what we need
so we can focus on making even
better games.”
- Daniel Jeppsson, Founder, Funkoi LLC
“Loadout”
Edge of Reality
PC / PS4
First Person Shooter
Released: Jan 2014
Peak users: 307K DAU, 30K CCU
“PlayFab played a critical role in the
success of ‘Loadout’. We could not have
made it into the top 10 on Steam, or
managed our upcoming PS4 launch,
without their help.”
- Rob Cohen, CEO, Edge of Reality
Dave & Buster’s
Mobile
Expected release: Feb 2015
“We had an idea for a new mobile game
business model, but building a backend
from scratch to test it out wasn’t feasible.
Thanks to PlayFab’s platform-as-a-service,
we were able to launch a pilot without any
upfront infrastructure costs.”
- Kevin Bachus, SVP, Dave & Buster’s
Expected release: Jan 2015
“NovaBlitz”
Dragon Foundry
Mobile
Expected release: Q3 2015
“Coming out of Wizards of the Coast, where
we worked on Magic: the Gathering, we
know about trading card games. We also
know how challenging it is to build and
operate a successful free-to-play game. We
could have built our own backend, but it
would have been a big distraction – this
way we can launch sooner, save money,
and lower the risk.“
- Paul Barclay, GM, Dragon
Foundry

QUESTIONS?
Twitter @playfabnetwork