This document discusses how to activate communities through collaboration. It emphasizes working with groups outside one's normal networks to generate novel ideas. Community activation requires a diversity of viewpoints and experiences. Tools should be designed for easy community participation. Organizations should source ideas externally like P&G's model of obtaining over 50% of innovations from outside companies and individuals. The document provides examples of reframing challenges to involve different communities and using games to incentivize participation.
This was the presentation I gave at the Ross Net Impact 2011 conference at the Ross School of Business at the University of Michigan on the topic of Design Thinking for Social Innovation.
The first prototype of our approaches to move beyond design thinking at DNA. Touching on a number of new tools and techniques as well as theoretical positions from a number of sources. Very much the bleeding edge of our current position.
A quick intro to the Ideas and Innovation consultancy Invitro Innovation. We are a Singapore based consultancy that works across the Asia region in Brand and Product Innovation. www.invitroinnovation.com
This was the presentation I gave at the Ross Net Impact 2011 conference at the Ross School of Business at the University of Michigan on the topic of Design Thinking for Social Innovation.
The first prototype of our approaches to move beyond design thinking at DNA. Touching on a number of new tools and techniques as well as theoretical positions from a number of sources. Very much the bleeding edge of our current position.
A quick intro to the Ideas and Innovation consultancy Invitro Innovation. We are a Singapore based consultancy that works across the Asia region in Brand and Product Innovation. www.invitroinnovation.com
Trends as Opportunities for Customer 3.1Chris Jackson
My presentation for Customer 3.1 conference, looking at global and domestic trends in customer experience, as well as the things we are seeing in our projects at DNA.
We all know that innovation in large companies is hard. Inertia combined with business realities make it difficult for teams to move fast and drive innovation. Over the past few years, Intuit has been on a transformational journey to become a premier innovative company by embracing the principles of design thinking and lean experimentation. This presentation shares some of the lessons learned.
It is time to move Design Thinking to the next level. Companies and design thinkers need not only embrace creativity but also include other design focus areas in the entire process, such as design planning and execution. The workshop will give an overview on the current and next stage of Design thinking, and it will also take a glance on how to go beyond it.
Slides used by Vincenzo Di Maria, Commonground, during the module "Design Thinking and Design driven approaches for Manufacture 4.0 and Social Innovation" of the course "Design Driven Strategies for manufacture 4.0 and social innovation". The course is promote by the University of Florence DIDA, LAMA Development and Cooperation Agency and CSM Centro Sperimentale del Mobile.
A story engineering model for change-makers, innovators and intentional / social entrepreneurs. Its Work-In-Progress but coming along nicely. Given to a band of wonderful ethical entrepreneurs at Amherst College in August 2011 in partnership with Sansori.
We are proud to announce our twenty-first Innovation Excellence Weekly for Slideshare. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to 5,000+ innovation-related articles.
Quick translation in English of 2013 trend issue
Jong H. Ko(Founder & DT Manager of DesignConvivial) worked at THE DNA, Seoul Korea
UX based Service Design company in Seoul Korea with more than 12 years of experience...
with designers perspective.
You can get more info at
http://www.designconvivial.com/
Digital Generation Survey 2008 - World of Workwinterjp
The Digital Generation Survey, a partnership between Career Innovation and AIESEC, the world’s largest student run organisation, gathered the opinions of young people across the world to explore the choices, preferences and aspirations of the Digital Generation.
These slides summarise the results (Parts 2&3) relating to the workplace: Students' aspirations and workers' real experience.
The study included a groundbreaking approach to motivational profiling, drawing on computer game design models to identify and analyse 21 types of fun.
You can see press releases and other information at www.thedgeneration.com.
Trends as Opportunities for Customer 3.1Chris Jackson
My presentation for Customer 3.1 conference, looking at global and domestic trends in customer experience, as well as the things we are seeing in our projects at DNA.
We all know that innovation in large companies is hard. Inertia combined with business realities make it difficult for teams to move fast and drive innovation. Over the past few years, Intuit has been on a transformational journey to become a premier innovative company by embracing the principles of design thinking and lean experimentation. This presentation shares some of the lessons learned.
It is time to move Design Thinking to the next level. Companies and design thinkers need not only embrace creativity but also include other design focus areas in the entire process, such as design planning and execution. The workshop will give an overview on the current and next stage of Design thinking, and it will also take a glance on how to go beyond it.
Slides used by Vincenzo Di Maria, Commonground, during the module "Design Thinking and Design driven approaches for Manufacture 4.0 and Social Innovation" of the course "Design Driven Strategies for manufacture 4.0 and social innovation". The course is promote by the University of Florence DIDA, LAMA Development and Cooperation Agency and CSM Centro Sperimentale del Mobile.
A story engineering model for change-makers, innovators and intentional / social entrepreneurs. Its Work-In-Progress but coming along nicely. Given to a band of wonderful ethical entrepreneurs at Amherst College in August 2011 in partnership with Sansori.
We are proud to announce our twenty-first Innovation Excellence Weekly for Slideshare. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to 5,000+ innovation-related articles.
Quick translation in English of 2013 trend issue
Jong H. Ko(Founder & DT Manager of DesignConvivial) worked at THE DNA, Seoul Korea
UX based Service Design company in Seoul Korea with more than 12 years of experience...
with designers perspective.
You can get more info at
http://www.designconvivial.com/
Digital Generation Survey 2008 - World of Workwinterjp
The Digital Generation Survey, a partnership between Career Innovation and AIESEC, the world’s largest student run organisation, gathered the opinions of young people across the world to explore the choices, preferences and aspirations of the Digital Generation.
These slides summarise the results (Parts 2&3) relating to the workplace: Students' aspirations and workers' real experience.
The study included a groundbreaking approach to motivational profiling, drawing on computer game design models to identify and analyse 21 types of fun.
You can see press releases and other information at www.thedgeneration.com.
Modern brands own their own infrastructure - their own means for reaching, interacting, servicing and selling to their customers. This is a deck we've been using at Zeus Jones to discuss and develop infrastructure for our clients' brands.
TASTING COLORS & EXPLODING DRINKS: Future beverage trends from New York City ...sparks & honey
Beverages have always played a fundamental role in society, from the quintessential “social” tissue, to providing energy and nutrition, to offering plain and simple fun. There is a beverage for every occasion, need, ritual, and generation, and we continue to reimagine what we make, as well as why and how we make them.
Will future beverages be able t o elicit on-demand emotions? Will packaging be zero waste? Will beverages be liquid a t all? These are the questions that Makers in molecular mixology, biolabs, and food-tech startups are asking themselves today. Their answers will no doubt drive our future.
To better understand what’s ahead, sparks & hone y recently partnered with PepsiCo’s Creator team—a catalyst group on a mission to explore the edges of culture & co-create innovative experiences across the cultural landscape—and Toronto-based i&j to create a pop-up lab a t World Maker Faire in New York City. The lab was designed to learn from Makers through moderated discussions, surveys, and hands-on experimentation. This report offers five trends based on our experience with NYC Makers. There is no question that when it comes to the future, we turned to the right community to collaborate and imagine a new world of beverages.
Overly ambitious 90 minute deck for a corporate workshop fertilizing discussions aiming to create a shared language and common understanding of the changes taking place in the 21st century.
Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…
Multi-dimensional: Building 21st Century Experiences for Financial Outcomes Harriet Wakelam
This presentation was given as a keynote at UX Finance, Istanbul Turkey 2013. It looks at the frameworks and key challenges of designing multi-channel customer experiences that deliver to financial outcomes, not just business outcomes.
Digital Experience Design + The Digital AgencyDavid Armano
A brief synopsis of the role of Digital Experience Design within an Agency setting. The teams behind it and the value it provides as we move from message to experience + community
Change Play Business™ is a new and synergistic way of working. Designed as a game, it is a new process of knowledge exchange rooted in intersectional innovation principles.
This format combines techniques of structured play with strategic thinking and radical collaboration.
The goal is to ignite and energize a transformational journey of co-creation and collaborative leadership.
This presentation shares insights of the process and it's impact after 8 months of the event in Lisbon.
Thoughts on open innovation sandro morghen yutongoSandro Morghen
English version of my observations and conclusions on Open Innovation.
Presented at Hochschule Lucerne, Switzerland on Ocotober 3rd, 2012.
Interesting questions from students were:
Question: Why do you pay innovators for their time/effort rather than to follow the winner takes it all approach? What if people performe weak in a process?
Answer: Because in our process it is not possible to allocate one single author to an idea. The creative content is based on our process setup, a collective result. This is why we pay everybody equally. We don't see Innovation as a game/contest, we see it rather as a form of crowd labour. Being is hard work and it doesn't take a genius. Based on the fact that all innovators answer a whole set of subquestions throughout the process, we can diffuse the risk of receiving bad content from one person. After all, it's just not fair. In our tests we weren't facing quality issues, but of course, had to deal with people who were trying to misuse the system. However, this issue remains manageable with our platform and approach. In our tests we measured about 5% of participants who tried to add random/sabotage content. We are very convinced that we can bring this number with the right quality management tools.
>>>
Question: Are you already online?
Answer: We have a functional prototype which is online but we are going to take it down as we are finalizing our commercial version of yutongo.
>>>
Question: Are you giving support to customers with setting up a project?
Answer: Not in a consulting sense. But the app is based on a step-by-step process and we put all our strength and own creativity in reducing complexitiy and the self explanatory character of the website. You shouldn't be an expert to setup a project with yutongo.
>>>
And a bunch of more questions I unfortunately can't remember. Thanks Hochschule Lucerne for having me and for asking questions. Asking question is very good advisor if you are planning to be creative. Creativity starts with asking the right questions!
Best!
Sandro Morghen, CEO & Co-Founder of yutongo
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
https://bit.ly/BabeSideDoll4u Babeside is a company that specializes in creating handcrafted reborn dolls. These dolls are designed to be incredibly lifelike, with realistic skin tones and hair, and they have become increasingly popular among collectors and those who use them for therapeutic purposes. At Babeside, we believe that our reborn dolls can provide comfort and healing to anyone who needs it.
The Healing Power of Babeside's Handcrafted Creations
Our reborn dolls are more than just beautiful pieces of art - they can also help alleviate stress, anxiety, depression, and other mental health conditions. Studies have shown that holding or cuddling a soft object like a stuffed animal or a reborn doll can release oxytocin, which is often referred to as the "love hormone." This hormone helps us feel calm and relaxed, reducing feelings of stress and anxiety.
In addition to their physical benefits, reborn dolls can also offer emotional support. For many people, having something to care for and nurture can bring a sense of purpose and fulfillment. Reborn dolls can also serve as a reminder of happy memories or loved ones who have passed away.
26. Working creatively
with others
requires a lateral
and expansive
approach."
27. “Insanity is doing the same thing over and
over again and expecting different results.”"
- Albert Einstein"
28. The current system produces the same ends"
Crea2ve
Planning
="
SAME"
OUTPUT"
Research
29. Agency
Partners
Developers
People
formerly
known
as
customers
Crea2ve
Planning
=" INTERESTING"
Research
Specialists
Entrepreneurs
Product
Designers
40. Framing your problem differently
suggests new people to reach"
How to design Designers, Architects "
housing for the poor"
How to manage construction ! Suppliers, Logistics"
of inexpensive housing"
How to get funding Lawyers, Local Govt"
for housing the poor"
48. GAMES are at the heart of the entire value
exchange in communications"
Attention & Feedback
Attention
Attention
Prospective Sponsors
Designers
Renovators &
their trusted
advisors
sales
Money
experience
Design rights
Money, contract
Organizer
Ideas, stories, glory
inspiration
Source:
LifeEdited
51. If we build it with them, they are
already there. Make tools easy to use."
52.
ORGANIZATION"
53. “More than 50% of P&G’s innovations come
from external companies of all sizes and
from individual entrepreneurs too.”"
- Bruce Brown , CTO, P&G"
54. Putting this into practice"
• Assemble into your groups"
• Work on a challenge for NPR"
55. Things to think about"
• Reframing problem leads to different
communities"
• Understanding GAMES leads to better
participation"
• Working outside network gives
interesting solutions"
"
56. How can NPR !
create a sustainable business
model which isn’t reliant on
gov’t funding?"
57. Asking these questions"
1. Is there a way to restate the problem?"
2. Who will you work with?"
3. What do you want them to do?"
4. How will you incentivize?"
5. How will you organize?"
58.
59. Afterthoughts"
• If work comes out of this, how will that be
handled?"
• Ownership of idea?"
• What about compensation?"
"
60. Kat
Egan
Ken
Habarta
@soulkat
@khabarta
kategan@gmail.com
ken@mutopo.com
Editor's Notes
Side of the Walker Art Museum
Photo: Setting up the first Exopolis office in 2002.
Quick round-up on hodge-podge career background. Insight into community activation.
David Byrne’s site-specfic bicycle racks that he designed around NYC.
Bank notes is a site Ken runs – totally unpaid – which stems from his interest in data portraits and subversive media.
Non-capitalistic motivation is the first lever to activating communities.
Consider the Hippopotamus amphibius. The harmonious relationship between the tickbirds and hippo.This eco-system has locked-in rewards for both the tickbird and the hippo. This is the NATURAL state for creating a collaborative partnership.
…and here we’re not even getting full participation.
Whenwe want to foster participation or collaboration, we are talking about getting beyond mere INTERACTIVE relationshipsInteractive tends to be measured in Pageviews, signups and data collection. Group chat…
Life in a Day(http://www.youtube.com/user/lifeinaday) is a global experiment to create the world’s largest user-generated, feature-length documentary film. Director Kevin MacDonald and producer Ridley Scott worked with YouTube to enlist a massive community to capture moments of their life on a single day -- July 24, 2010. 80,000 submissions from 192 countries. The most compelling and distinctive footage was cut from 1,000 clips to make the 90 minute film.
SparkParks (http://www.spritesparkparks.com): In this initiative from BBH NY, Sprite teamed up with Miami Heat basketball star, LeBron James, for the Sprite Spark Park Project. This initiative will funnel $2M to refurbish parks, athletic fields, playgrounds and basketball courts. Consumers can go online and nominate and vote for their favorite local park or basketball court. Coco-Cola acknowledges that the more people in the national community are activated and get involved, the more powerful the project becomes. After constructing, refurbishing and refreshing more than 150 basketball courts, neighborhood parks, playgrounds and athletic fields in 2011, the Sprite Spark Parks Project will turn its attention to other play spaces that are important to teens beginning in 2012.LeBron James joined Jay-Z at a East Los Angeles Boys and Girls Club to help launch the Sprite Spark Parks project. The project is a five year, $2 million investment to build and restore basketball courts, parks, and playgrounds across the country. The venue for this event was the first basketball court to be restored in a long line of future projects.
Google’s International Online Science Fair (www.google.com/sciencefair) This science fair accepted entries from students all over the world aged 13 – 18. They narrowed down 7.500 entries from 90 countries to the final 60. Voting now. Awesome, brilliant stuff - everything from the ‘greener green bin’ and ‘the affect of cinnamon in food on Alzheimer’s.
The Beta Cup (www.thebetacup.com): Mutopo + Jovoto worked with Starbucks to solve a problem -“ideas to eliminate paper cups” Simultaneously the project bridged numerous groups (designers, environmentalists, Starbucks consumers).
Levi’s Go Forth campaign (http://www.levistrauss.com/blogs/braddock-pa-15104) When you Google “Braddock, Pennsylvania,” the search results feature terms like “distressed municipality,” “boarded-up storefronts,” and “high unemployment.”Levi’s committed itself to the refurbishment of Braddock’s vitality and at the same time made the town the center-point of their Go Forth campaign.
The DARPA Network Challenge (https://networkchallenge.darpa.mil) required participants to locate 10 large, red balloons at undisclosed locations across the United States.This competition explores the roles that the internet and social networking play in timely communication, wide-area team-building, and urgent mobilization required to solve broad-scope, time-critical problems.
Mercedes Tweet Race (http://wearesocial.net/blog/2011/05/mercedesbenz-tweet-race-case-study/): 4 cars racing from 4 separate cities to a common finish line in Austin. The cars are fueled solely by twitter activity for each individual team. The campaign had almost 30,000 active participants with over 72,000 Facebook Fans and 77,000 Twitter Followers who generated over 150,000+ tweets to power the cars. The campaign videos generated about 2 million views, while the twitter reach pushed over the 25 million mark.
LEGO GAMES (http://www.lego.com/en-us/games/default.aspx) is a pioneer in open innovation applications which stretch across the full spectrum of business activities. GAMES is one example which seeks ideas from the user community and others to develop the next generation of board games
WHY should we be thinking this is good? This represents all the Planning-ness course descriptions fed into www.wordle.com. Words that stand out: NEW, DESIGN, BEHAVIOR, PEOPLE, etc.
When we talk about WORK,we are talking about the type of work which is represented on Forrester’s famous technographicsladder: basically going from passive viewing active workingWhat the ladder does not account for (as most ladders don’t) is lateral mobility.
The ladder does not account for lateral thinking, but we need to acknowledge the expanding media world.If were trying to create new ways of working or collaborating, it’s not just rungs on a ladder but more of a scaffolding.Working creatively with others requires a lateral and expansive approach.
People understand the concept of collaboration,but often we get the same old results (i.e. another not-so-differnet advertising campaign).
The current system is producing the same ends, no matter how much people change the method.
The network is only as big as your community.We need to scale up for things / solutions get to more interesting.
Going outside gainsunique perspectives on problems.
Dr. Lakhani is a professor at Harvard Business School and studies the effectiveness of problem solving. Her company has shown that most access knowledge within a sphere they are familiar with and rarely do they go outside their fixed views or knowledge spheres. They found that by by adding diversity, the problem had a much more significant prediction for success.
Image of companies working in the ‘crowd-sourced’ space. Let’s not forget the crowd-sourced world is…crowded
P&G uses a range of resources
Getting everyone connected in the ecosystem so they benefit. Recall the baseball picture in slide 8: this is living version of the 1-9-90 rule (http://www.useit.com/alertbox/participation_inequality.html). There are players on the field, the spectators in the stadium (in both field-seats and in the nosebleeds), and then there are people at home watching on TV. Understanding the varying motivations-incentitives-purpose at the heart of each audience is vital to getting higher levels of participation.
Wayne Coyne of the Flaming Lips gets the crowd working
This is the sketch which inspired The $300 House challenge (www.300house.com) . The organizers framed problem in a way to net a large response.
Fuzzy goals provide space for the imagination. If goals are kept too rigid, you can’t allow for new ideas, thoughts or changes in the environment. A fuzzy goal is one that motivates the general direction of the work without blinding the team to journey.
World Leaders Debate Global Issues At Clinton Global InitiativeIn This Photo: Bono, Al Gore, Ellen Johnson Sirleaf, Queen Rania, E. Neville Isdell
Ken
Ken
Our acronym to date has been the MEGAS until we found the unscrambled version (GAMES) made much more sense.
Ken
There is a huge difference between “I’m going to do something that people will see.” (classic / passive) and, “I’m going to do something that lets other people do something for the brand.”
KenThis is the ecosystem. Connecting the dots.
Ken
How to get more production without increasing cost