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Crowdsourcing vs. Experience Co-Creation @daniel_egger
This document compares crowdsourcing and experience co-creation as two emerging concepts for sustainable innovation processes. Crowdsourcing involves outsourcing tasks or problems to an unknown group via the internet in order to generate and refine ideas. Experience co-creation focuses on integrating customers and stakeholders into the innovation process to create personalized experiences that form emotional connections. It can lead to more robust ideas and a win-win situation for all parties involved through collaborative innovation platforms and continuous engagement. While both approaches have benefits, experience co-creation may result in higher quality ideas through cultural sensitization and integration of diverse perspectives.
