This document provides a summary of key insights from various speakers at the ChatbotConf 2016 conference. It discusses 5 different highlights:
1) The importance of reciprocity in conversations for chatbots to feel genuine. Chatbots must be properly copywritten and avoid spamming.
2) How artificial intelligence can be integrated with human support to accomplish complex tasks, with an example of IBM's Watson creating a movie trailer.
3) How the evolution to mobile and voice recognition requires chatbots to understand context to grasp what is being said.
4) The four challenges for chatbots to be useful - reach, branding, monetization, and trust. Trust can be built by allowing users to opt out
Curiosity Stop Special: Techcrunch Disrupt 2016We Are Social
Techcrunch Disrupt is where some of the world’s most game-changing technologies and tech innovations are first revealed. Didn’t get a chance to go? Fear not. We've identified six of the most interesting themes and talks from this year to keep you in the know of what’s going to be big over the coming months.
In the fast-paced world of marketing, standing still is the same as going backwards. Innovation is a necessity, not a choice.
On 9th February 2016, in partnership with SpredFast, we held Curiosity Stop: Innovate or Die at our London HQ. We gave the audience practical advice on how to innovate, and guest speakers from BBC Match of the Day, London College of Fashion and Shazam, along with some of We Are Social’s team, spoke about their perspective on innovation.
If you missed the event, fear not. Here are a few of the evening’s highlights.
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
Curiosity Stop Special: Techcrunch Disrupt 2016We Are Social
Techcrunch Disrupt is where some of the world’s most game-changing technologies and tech innovations are first revealed. Didn’t get a chance to go? Fear not. We've identified six of the most interesting themes and talks from this year to keep you in the know of what’s going to be big over the coming months.
In the fast-paced world of marketing, standing still is the same as going backwards. Innovation is a necessity, not a choice.
On 9th February 2016, in partnership with SpredFast, we held Curiosity Stop: Innovate or Die at our London HQ. We gave the audience practical advice on how to innovate, and guest speakers from BBC Match of the Day, London College of Fashion and Shazam, along with some of We Are Social’s team, spoke about their perspective on innovation.
If you missed the event, fear not. Here are a few of the evening’s highlights.
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...Taly Weiss
"2010 Social Media Influencers" is the first report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
The key consumer trends and insights influencing technology in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
The Digital Social Contract
The Millennials and generation Z together comprise the most engaged, mobile, and enticing consumers of our time, but brands and agencies have largely misunderstood how these coveted digital natives interact.
We have missed a fundamental truth: There is a new social contract emerging—a digital social contract—that, like Rousseau’s original, has been proposed, ratified, and enforced by those it governs—most especially online video creators and their legions of fans who together stand at the apex of the digital revolution.
In Ogilvy & Mather's latest Red Paper, "The Digital Social Contract", Ogilvy's Jeremy Katz and Robert John Davis join with Alta Sparling and Bing Chen from Victorious to uncover the unspoken social rules governing the digital world and explain to brands how to thrive in it.
This year VCCP once again attended SXSW in Austin looking to keep our finger on the pulse of the changing digital spaces and be inspired to the latest Interactive trends and technologies that will be shaping 2015!
We have pulled together the 6 Key trends we spotted at this years show and written up a bite size trend report on what you need to know!
Mobile predictions 2017: 76 predictions from 76 marketing influencersTUNE
Where is mobile going in 2017? Where will you search for new opportunities? And how can you best position yourself and your company to take advantage of emerging trends?
We want to help..
So, we asked 84 influencers where mobile is going.
Best of SXSW 2017 - Speakers, Themes and LinksJung von Matt
SXSW 2017 - our 17 most favourite speakers, their themes and useful links curated by Jung von Matt's Digital Delegates Stefan Mohr, Christoph Korittke, Martin Wenk and Liane Siebenhaar.
Jung von Matt is one of Germany's Top Creative Agencies.
http://blogs.sap.com/innovation/ - Business Innovation is the key ingredient for growth in the future of business. Changes in technology, new customer expectations, a re-defined contract between employees and employers, strained resources, and business and social networks are requiring businesses to become insight-driven businesses.
In this presentation, we have gathered 99 facts that represent the changes taking place in the world today. Each facts represents a key insight and suggests where we need to focus and change to become viable, sustainable and growing future businesses.
We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)We Are Social Singapore
This is the February 2013 edition of We Are Social Singapore’s guide to Social, Digital and Mobile around the world. You'll find more in this series of reports at http://wearesocial.sg/tag/sdmw
This report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world. Alongside regional pictures that capture the stats for every nation on Earth, we also present in-depth analyses for 24 of the world's largest economies: Argentina, Australia, Brazile, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Turkey, Thailand, the UAE, the UK, and the USA. For other reports in this series, please visit http://wearesocial.sg/tag/sdmw
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...Taly Weiss
"2010 Social Media Influencers" is the first report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
The key consumer trends and insights influencing technology in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
The Digital Social Contract
The Millennials and generation Z together comprise the most engaged, mobile, and enticing consumers of our time, but brands and agencies have largely misunderstood how these coveted digital natives interact.
We have missed a fundamental truth: There is a new social contract emerging—a digital social contract—that, like Rousseau’s original, has been proposed, ratified, and enforced by those it governs—most especially online video creators and their legions of fans who together stand at the apex of the digital revolution.
In Ogilvy & Mather's latest Red Paper, "The Digital Social Contract", Ogilvy's Jeremy Katz and Robert John Davis join with Alta Sparling and Bing Chen from Victorious to uncover the unspoken social rules governing the digital world and explain to brands how to thrive in it.
This year VCCP once again attended SXSW in Austin looking to keep our finger on the pulse of the changing digital spaces and be inspired to the latest Interactive trends and technologies that will be shaping 2015!
We have pulled together the 6 Key trends we spotted at this years show and written up a bite size trend report on what you need to know!
Mobile predictions 2017: 76 predictions from 76 marketing influencersTUNE
Where is mobile going in 2017? Where will you search for new opportunities? And how can you best position yourself and your company to take advantage of emerging trends?
We want to help..
So, we asked 84 influencers where mobile is going.
Best of SXSW 2017 - Speakers, Themes and LinksJung von Matt
SXSW 2017 - our 17 most favourite speakers, their themes and useful links curated by Jung von Matt's Digital Delegates Stefan Mohr, Christoph Korittke, Martin Wenk and Liane Siebenhaar.
Jung von Matt is one of Germany's Top Creative Agencies.
http://blogs.sap.com/innovation/ - Business Innovation is the key ingredient for growth in the future of business. Changes in technology, new customer expectations, a re-defined contract between employees and employers, strained resources, and business and social networks are requiring businesses to become insight-driven businesses.
In this presentation, we have gathered 99 facts that represent the changes taking place in the world today. Each facts represents a key insight and suggests where we need to focus and change to become viable, sustainable and growing future businesses.
We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)We Are Social Singapore
This is the February 2013 edition of We Are Social Singapore’s guide to Social, Digital and Mobile around the world. You'll find more in this series of reports at http://wearesocial.sg/tag/sdmw
This report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world. Alongside regional pictures that capture the stats for every nation on Earth, we also present in-depth analyses for 24 of the world's largest economies: Argentina, Australia, Brazile, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Turkey, Thailand, the UAE, the UK, and the USA. For other reports in this series, please visit http://wearesocial.sg/tag/sdmw
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Eastern Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world's largest economies. For a more insightful analysis of these numbers, please visit http://bit.ly/SDMW2015
The Chatbot Imperative: Intelligence, Personalization and Utilitarian DesignCognizant
To boost business outcomes and deliver superior experiences, chatbots must quickly deliver responses that speak directly to individual human needs and apply meaningful responses to evolving requirements over time.
ChatBots, once the product of inventive sci-fi writers (such as Arthur C. Clarke’s HAL, the “sentient” computer), may be one of the most useful customer service inventions for business of modern times.
While computers, software and the myriad of apps that have been produced (is there an app for that?) have greatly improved many areas of the customer experience, the one thing often lacking is the personal, “human” touch that people crave.
The 5 Biggest Mistakes Companies Make With ChatbotsBernard Marr
We are now used to talking to machines, and the latest chatbots are impressively human-like. However, when companies deploy natural language processing, they should be aware of these five mistakes.
An overview of the emerging area within conversational interfaces, driven by the human desire to a more natural, frictionless experience with brands and services. Powered by AI, virtual assistants are gaining traction within many areas. Smart speakers, smartphone assistants and chatbots to name a few.
What implications does this bring, what opportunities arise? But also, conversational might not be the new shiny thing for everything.
Explore the world of AI-powered chatbots and their powerful benefits. Streamline your business communication with cutting-edge technology for enhanced customer satisfaction. Read now! https://www.syscraftonline.com/blog/what-are-ai-powered-chatbots-and-their-benefits
Chatbots, and how will Microsoft help us with this?PVS-Studio
This overview article is devoted to the study of a trend which is growing rapidly in popularity in the IT industry - chatbots, and the role of Microsoft in their development process. The article will cover the history of chatbots, peculiar properties of bots, the main, and also some unexpected spheres of their application, perspectives and technology limits.
We have deliberately chosen Microsoft as the main platform for comparative research. The company does a lot of work in the field of promotion and development of intelligent bots. One of the main steps in this direction is a framework for creation of custom bots Microsoft Bot Framework platform - independent and open source; Microsoft presented it at the Build 2016 exhibition.
Chat bots are huge now. But do you know what is driving their growth and how they work?
We explore the technology behind today's bots, and actionable steps that brands need to think about to make the most of this new development.
How ChatBot Work? | What Is Chatbot? | List Of Chatbot | Complete Chatbot Guide Harikrishna Kundariya
In 2019, more than 1.4 Billion businesspeople Use Messaging Apps like chatbots. And now we all know The chatbot represents the business if it's communicating with the customer; consequently, from an advertising viewpoint, it is an ideal embodiment of new construction. Thus do you one of the people who want to grow your business with chatbot development or need to know about what is chatbot? How does chatbot work? Then read this guide about complete chatbot development.
THoMers Dennis, Inge, Laetitia, Pieter and Thomas attended Web Summit, the largest tech conference in the world, hosted in Lisbon, Portugal. Web Summit equals 22 conferences connecting different industries, from AutoTech and MoneyConf to SaaS Monster and Talk Robot. The keyword across all conferences? Artificial Intelligence!
It's the latest buzz word in the world of technology and everybody is talking about them. But what are chatbots really? What do they do apart from...ummm, chatting? And why is every other company suddenly jumping on to the chatbot bandwagon?
If you've been wondering about this new trend, you're not alone. Allow us to guide you through this exciting new world...
Similar to We Are Social: Curiosity Stop #16: Chatbot Special (20)
On Wednesday 3rd March 2021, Chief Strategy Officer Mobbie Nazir and Global Head of Research & Insight Paul Greenwood took attendees through the Digital 2021 report.
To read the full report, head over to wearesocial.com/digital-2021
Watch the webinar recording here: https://youtu.be/l9g2KOZ0kjg
To learn more about how to apply the takeaways from this presentation to your brand, get in touch with enquiries@wearesocial.net.
Unprecedented? - How is Covid-19 changing the way we behave online?We Are Social
Unprecedented? is a three-part webinar series produced by We Are Social's global network which explores how Covid-19 is changing the way we stay connected, entertained and informed.
We Are Social - Creating in a crisis - Influencer-Marketing in DeutschlandWe Are Social
Influencer und Creator haben in dieser Zeit einen besonderen Stellenwert - nicht nur für Marketingkanäle, sondern auch, um im engen Kontakt mit ihren Followern zu bleiben. Ihnen zuzuhören und gleichzeitig diese auch über das Weltgeschehen aus ihrer Perspektive zu informieren und für das Thema zu sensibilisieren. Trotzdem berichten viele, dass sie derzeit finanzielle Einbußungen machen. We Are Social sprach mit drei in Deutschland lebenden Influencern aus verschiedenen Industrien, um herauszufinden, inwiefern sich ihre Arbeit verändert hat. Inwiefern die Krise Einfluss auf ihre Content Erstellung nimmt und wie Marken bestmöglich auch in ihrer Zusammenarbeit mit den Creators auf diese Veränderungen eingehen können.
We Are Social | Do The Right Thing: The role of social in COVID-19We Are Social
As we navigate this new situation in real time, people are reaching out through social media for guidance, ideas, distraction and comfort.
We have been monitoring the impact of COVID-19, and the role social media can play across the world, across our Global network. From our offices in China and Italy, markets who are further ahead in the pandemic, we are given a glimpse at how consumers needs are changing and what to expect next.
Social has a significant role to play in helping brands to stay relevant and present in the life of their consumers. Now is a time to act, but also to plan ahead.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
2. CURIOSITY STOP
‘Social Thinking’ is understanding how and why people communicate. We use this insight to
provide value for our clients. This understanding is an ongoing passion project for We Are
Social.
Our 600+ global team keep a keen eye out for intriguing changes in the social landscape. We
take the best of these innovations and compile them in the monthly
Curiosity Stop.
This Curiosity Stop special focusses on the most interesting topics from ChatbotConf 2016.
3. Luca Della Dora >
Marketing & Innovation Director at We Are Social
ChatbotConf is the the first international Conference on Chatbots
and Mobile Messaging, which brings together industry
leaders and startups as well as more established companies.
At We Are Social we are very much interested in how chatbots will
contribute to the evolution of how people and brands interact from a
business perspective.
It’s interesting to notice how people tend to overestimate the effect of
new technology in the short term, and underestimate the effect in the
long run. Disruptive innovations are vital to drive global change, so it’s
fundamental to balance the excitement of a new tool, and understand
how it will create value in the long term.
To help make sense of the latest developments we have picked the most
interesting insights shared by the speakers at ChatbotConf 2016.
This special edition Curiosity Stop includes: 4 highlights from 4 different
speakers plus a final, personal insight from the sharing session.
4. #1 Reciprocity is the key >
Face to face conversations are all about give and
take, and chatbots are built with this in mind to
make them a genuine conversational tool.
What the chatbot says is an important part of its
training, but how it interacts is crucial from a
branding perspective.
5. #1 Reciprocity is the key >
Amir Shevat, Director of Developer Relations at Slack
What’s it all about?
Amir Shevat talked about the importance of conversation in
his talk “Bot Anatomy”. He highlighted that it’s more
important than ever to know the brand’s audience, its
language and to give people the opportunity to ask for
“human” support at any moment.
The bigger picture
Brands have to strongly invest in building relevant
experiences that will make people comfortable interacting
with the chatbot. This involves properly copywriting every
single response, not spamming, and considering the use of
emojis.
6. #2 Human + Machine >
Artificial intelligence is creating huge opportunities
for businesses and is now more than a hot trend
after years of research and improvement. The key
is not just the technical improvements, but its
ability to be integrated with human support.
7. #2 Human + Machine >
Christoph Auer-Welsbach, IBM Watson Partner Innovation
What’s it all about?
By 2020, 85% of customer interactions will be managed
without a human. This doesn’t mean that robots will
completely replace humans, but they will help people in
accomplishing - in example - recurring tasks, or complex
operations, freeing up time for activities where the “human
touch” is essential.
The bigger picture
IBM challenged its robot - Watson - to create a movie trailer
(Morgan). The result was impressive, but it needed a human
touch to ensure the trailer hit the right notes. This example
highlights that even if machines are now able to accomplish
complex tasks, they need human support to understand
compassion, intuition, common sense, and
other feelings.
8. #3 It’s all about context >
The world is becoming increasingly mobile. In 2015
people conducted more searches on phones than
on desktops. But the evolution has only just begun.
In this mobile world, people increasingly use
speech: it’s easier and faster. This behavior will
become even more natural thanks to new
(non-mobile) technologies (like Amazon Alexa or
Google Home) that work purely through voice
recognition. This makes it more important than
ever for technology to grasp the context of what is
being said.
9. #3 It’s all about context >
Behshad Behzadi, Principal Engineer at Google Search
What’s it all about?
Behshad Behzadi talked about the way search has dramatically
changed during the last few years, and how personal assistants
will improve it even further in the next few years. The future of
search is about creating conversational assistants that will help
people in their daily lives, so they can focus on things that really
matter to them.
The bigger picture
The ultimate assistant should understand three basic things
related to the context: the world, you and your world, your
current context. The Google personal assistant is now able to
interact with humans by analysing three kinds of context: what
it knows about us (what we asked before), what it knows we are
doing in that moment (what’s on the screen right now), what we
are doing in the physical space (where we are, and whom we
are interacting with).
10. #4 Trust is the ultimate challenge >
People are not accustomed to starting conversations
with machines yet, so it’s fundamental to ensure
consumers are comfortable. Complexity and risk are
the key variables that define the way people perceive
interactions with chatbots, and they are key to building
trustworthy experiences.
11. #4 Trust is the ultimate challenge >
Ido Iungelson, Director of Revenue & Operations at Viber
What’s it all about?
A chatbot has to win four challenges to be useful both from a business
perspective and a personal point of view. The first of these is reach which is
achievable through virality, social presence, and discovery.
Second is branding which can be achieved by aligning the bot’s language and
attitude to the brand tone of voice and the way the audience usually interact
with the brand on other spaces. The third challenge is monetisation -
whether the bot is about publishing or about commerce.
The fourth is trust. This will be achieved by giving people the opportunity
to opt out of bot discussion if they feel their trust has been compromised.
The bigger picture
The trust matrix assesses how structured or unstructured
the experience is, and how high the risk is. For example, Miss Piggy
is a risk free chatbot, able to entertain people thanks
to a structured architecture. Financial management chatbots
are often less structured, but they present a higher risk
due to the content being discussed.
12. #5 Technology is becoming more
‘human’ >
Technology is changing the perception of automated tools,
and - more importantly - removing all the factors that
make digital experiences fragmented.
In a world where people jump from one platform to
another repeatedly, it’s crucial to offer a
continuous experience by removing barriers. Thanks
to new technologies like voice recognition (as source
of input) and artificial intelligence (as generator of
output), digital solutions are becoming more
accessible and arguably, more human.
13. #5 Technology is becoming more
“human” >
Luca Della Dora, Marketing & Innovation Director at We Are Social
What’s it all about?
Think about the shift that happened when touchscreens became standard.
People were accustomed to using the mouse as the tool to transform our
inputs into given outputs. Touchscreens completely removed this. When
we wanted to accomplish a task on the screen, we had just to touch the
part of the screen we wanted to interact with.
Voice recognition represents a similar shift in behavior, because it
eliminates the friction between the person and the tool,
and it makes the interaction more natural than ever.
The bigger picture
Artificial Intelligence (and chatbots as one possible expression of
this) is about making people’s experiences more natural. It is
reshaping our behavior and giving us the opportunity to spend
our time on tasks that matter more in our everyday lives, both
from a personal and commercial perspective. Shopbot, eBay's
chatbot, is a great example of this.
14. WE ARE SOCIAL
We Are Social is a global agency with offices in five continents
(Antarctica is a little too chilly for our liking).
We deliver world-class creative ideas with forward-thinking brands, and have fun doing it.
Our clients include adidas, Google and Netflix.
As an international team of 600+, our passion is people.
Our mission is to put social thinking at the centre of marketing.
If you'd like to speak to We Are Social about how to make innovation work for your brand,
email us at talktous@wearesocial.net