The document discusses the importance of design thinking and a culture of innovation within corporate environments, emphasizing customer-driven innovation and exceeding expectations. It highlights 'design for delight' as a key strategy for fostering positive experiences and proactive communication among customers. The text also outlines methods for empowering and enabling entrepreneurial behavior, including experimentation, validating learning, and embracing a flexible mindset.

1. DESIGN THINKING
IN CORPORATE DNA
Lionel Mohri, @D4Change
Design Strategist, Intuit
Co-Founder, Hummus Apparel

2. From : Poh, M.Z., Swenson, N.C.,
Picard, R.W., "A Wearable Sensor for
Unobtrusive, Long-term Assessment
of Electrodermal Activity," IEEE
Transactions on Biomedical
Engineering, vol.57, no.5, pp.1243-
1252, May 2010. doi:
10.1109/TBME.2009.2038487

3. Our version of the classroom

4. The real world

6. inspirationrigor
A culture of innovation
and experimentation

7. Deliver the customer benefit
Active product usage
Proactive word of mouth
Customer-driven Innovation Design for Delight
LOVE METRICS
fin
d
an
important
problem
that we and
those we enable
can solve well
with durable
advantage

8. Evoking positive emotion by going beyond
customer expectations in delivering ease and
benefit throughout their journey.
...and people will tell others about
their awesome experience.
Design for Delight.

13. “Design for Delight is our number 1
weapon and there is no #2”
- Scott Cook, Intuit Founder

14. HOW MIGHT WE CREATE A CULTURE OF
ENTREPRENEURSHIP & EXPERIMENTATION?

15. It’s simple*…
EMPOWER
ENABLE
EXPECT
*try at your own risk

16. Democratize Innovation

18. Create space for passion

19. Use it weekly
10% to explore your passion
Use it weekly Accumulate blocks of time

22. Lead with experiments

23. assumptions
leap of faith
MVP
vision
metrics
validated learning
lean
build
hypotheses
pivot
persevere
lean experiment

24. Experiment to validate Experiment to learn

28. Help leaders redefine their roles

31. lessons
learned

32. no vision.
no pivot.

33. scrappy does
not mean crappy.

34. simple rules
can change
behaviors.

35. skip the head.
go for the gut.

36. there is no right
answer

37. there is no right
answer other
than getting
started…