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Are we Good for Nothing?
Britain’s New Radicals
The Observer and Nesta
January 2012
Asi told us a
               bout Britain
the commun                  ’s New Radic
             ity and got a               als so we as
                             big “yes go               ked
                                         for it”, and 0
                                                        no’s
What is Good
for Nothing?
a short film of one of our creative collaborati
                                                  on gigs.....
our mission




BUILDING A COMMUNITY THAT CAN ACCELERATE AND SCALE THE WORK OF
 GRASSROOTS SOCIAL AND ENVIRONMENTAL INNOVATORS WHO IN MANY
 CASES ARE INNOVATING MORE RADICALLY THAN LARGE CORPORATIONS.
NURTURING MORE PURPOSEFUL, COLLABORATIVE + FUN WAYS OF WORKING




                                       “It felt a bit like the fu
                                                                  ture....”
                                               James Hogwood
why we do it

                    It felt more like a ‘love
                                            -in of big doing’ than
                                                                   work
                                     Katie Lindemann




  BECAUSE WE’D LOVE TO BUILD A SOCIETY
 THAT’S MORE EXCITED ABOUT DOING, GIVING,
FIXING AND PARTICIPATING THAN BEING PASSIVE
           & CONSUMPTION-LED...
Good for Nothing started with a question...


...WHY ARE SO MANY TALENTED SKILLED PEOPLE
IN THE CREATIVE INDUSTRIES SPENDING SO MUCH
 OF THEIR TIME AND ENERGY IN LONG UNWIELDY
  LINEAR UNPRODUCTIVE PROCESSES PUMPING
  MORE NOVELTY INTO AN ALREADY CREAKING
     PRODUCTION/CONSUMPTION SYSTEM?
...which led to our first ‘gig’ in Dec 2010

 WHAT MIGHT HAPPEN IF WE PUT A BUNCH OF SOCIALLY-MINDED PEOPLE
   WITH DIFFERENT SKILLS WHO ARE FRUSTRATED WITH THE SYSTEM
 TOGETHER WITH 3 GRASSROOTS SOCIAL/ENVIRONMENTAL INNOVATORS
  IN THE SAME SPACE FOR 48HRS? HOW MUCH POSITIVE USEFUL WORK
 COULD THEY DO AND HOW MUCH FUN COULD WE HAVE ALONG THE WAY?
DOING NOT TALKING
COLLABORATE + EXPERIMENT
SUPPORT THE TRUE INNOVATORS

      our 3 practises
we made a
 manifesto for
how doing GFN
 should feel...
and 6 rules that
   challenge
people to work
 fast...together
writers       designers      developers
                                             coders
                 artists      bloggers
film-makers
                                             do-ers
                   accountants
                                       we put the call
  tea-makers                            out and 60+
                       hackers
                                        diverse and
                                      amazing people
    lawyers
                     strategists       turned up to
                                      give their time,
project managers                     energy and skills
                       architects       for 48hrs...
                                       for nothing
  animators        consultants
we throw in some great
 DJ’s, delicious food
  and the odd drink
and openly share what we lea
                            rn...
other ingrediants
THANKS!

 We funded the first 5 gigs ou
                                 rselves
with lots of free help from ou
                               r ‘friends’
and recently launched Good
                              for Something -
Good for Nothing inside orga
                             nisations - to help
 widen community + become
                               self-sustaining
1 year on and we’ve put on 7
                                Good For Nothing
‘gigs’, helping 18 different so
                                cial organisations
we hatched
             our 1st glob
                         al interventi
                                      on -> a coll
                                                  aborative   digital fundr
                                                                           aising exper
                                                                                       iment
No ‘client’ or ‘owner’
43 projects created in 9 countries
Hundreds of volunteers involved
Nearly £250,000 raised
Nearly 500 people have sign
                                ed-up to our online
  community and about 500 p
                            eople have actively
      given time doing ‘Good for N
                                   othing’




= about 2 years or 750 da
                              ys worth of professional
  time given for nothing to acc
                                elerate social causes
“GFN is an intense weekend of creativity and energy turned into
concrete projects for social good. The weekend was a buzz of
energy, but instead of talking about it, everybody was focused to   “I think the intense creative burst of energy
have something solid that can be taken away to help the             over the Good for Nothing weekend was
organisation. For us, it was two great promo videos, and also a     simply wonderful and that one of the
seed that was planted - which led to a major overhaul of our        greatest things to have experienced is the
online systems for communications and volunteer management.         atmosphere of genuine support,
GFN stirs things up! Kelvin Cheung, founder FoodCycle               enthusiasm, problem solving and creativity.
                                                                    I don’t thing anyone left unfulfilled”
                                                                    Neerja Vashista, Global Generation




Here’s what the social innova
                               tors have
          to say about it.....


                 “The GFN weekend was as Nick put it 'overwhelmingly beautiful.'
                 I came not knowing what to expect and left with a real sense of
                 purpose, renewed enthusiasm to get stuff done and experiment,
                 and empowered by the results of collaboration among
                 exceptional, talented and kind people who gave up their free
                 time to take part. Matt Linnecar, Co-founder Gnewt Cargo
GOOD FOR NOTHING
                   IN NUMBERS AND WORDS
                                                                                                       Faster, less proving of points, people
                                                                                                       wanting to help each other rather
                                                                                                       than hinder. A general sense of
                    We did more work, of better quality,                                               enthusiasm and positivity. People
                    in 48 hrs than an agency would take                                                sharing skills, listening to what others
                    weeks to deliver.                                                                  had to offer.




                   1. AN EXPERIMENTAL COMMUNITY WORKING DIFFERENTLY...                2. CHANGING WAYS OF WORKING...

And this is what
 the growing                                                                          OF GFN’ERS
                                                                                      MORE LIKELY TO
                                                                                                       OF GFN’ERS
                                                                                                       MORE LIKELY TO
                                                                                                                        OF GFN’ERS
                                                                                                                        MORE LIKELY TO
                                                                                                                                         OF GFN’ERS MORE
                                                                                                                                         LIKELY TO DIVIDE
                                                                                      LEARN BY DOING   SET THEMSELVES   SELF-ORGANISE    AND CONQUER
community are      OF GFN’ERS SEE IT AS A GREAT
                   WAY TO BUILD COMMUNITY AND
                   EXPERIMENT WITH NEW WAYS OF
                                                     OF GFN’ERS MORE LIKELY TO SELF
                                                     ORGANISE ON THEIR PROJECTS TO
                                                     WORK MORE EFFECTIVELY
                                                                                      - PROTOTYPING,
                                                                                      SKETCHING,
                                                                                      MAPPING
                                                                                                       MUCH TIGHTER
                                                                                                       DEADLINES
                                                                                                                        AGAINST
                                                                                                                        THEIR WORK
                                                                                                                        CHALLENGES
                                                                                                                                         AND WORK IN
                                                                                                                                         SMALL, DIVERSE
                                                                                                                                         TEAMS
                   WORKING

   saying...                                                                                                            TO WORK MORE
                                                                                                                        EFFECTIVELY



                   3. POINTING AT THE BIG ISSUES THAT NEED DISRUPTING...              4. IT’S ADDICTIVE...
                   AREAS THE COMMUNITY WANT TO WORK ON..

                      FOOD                  71%

                      EDUCATION             701%

                      WASTE                 65%

                      INEQUALITY            59%

                      NATURE/BIODIVERSITY   48%

                      CLIMATE CHANGE        48%

                      ENERGY                41%
                                                                                                       It was great. An opportunity to work
                                                                                                       with great people for one thing, and
                                                                                                       a chance to test yourself against the
                                                                                                       clock. It was self-organising, rapid,
                                                                                                       agile and iterative and it didn’t really
                                                                                                       feel like work.
2012 is all a
             bout more e
                                    xperiments
                                               fo         r bigger imp
                                                                       act

 More people


 More gigs in more places - London, Bristol, Brighton, Manchester...


 Bigger challenges


 More doing - at gigs and virtually through the online platform


 Festival ‘Good for Nothing’


 More organisations - businesses, universities, local councils...
Good for No
           thing found
                                                     ers




             Dan Burgess
              @dansolo                         Tom Rowley
                                              @tomrlondo                       Tom Farrand
    dan.burgess                                          n                     @tomfarrand
               @pipelineide
                              as.com   tom.rowley@
                                                  pipelineidea        tom.farrand@
                                                              s.com                pipelineideas
           0795821531                                                                              .com
                       0
                                             07500 8059
                                                        58                   0774811647
                                                                                       9
web
www.goodfornothing.com

online community
www.goodfornoth.ning.com

twitter
@g00dfornothing

facebook
www.facebook.com/g00dfornothing

vimeo
http://vimeo.com/goodfornothing

flickr
http://www.flickr.com/photos/
goodfornothingflickrs/

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Britain's New Radicals - Are we Good for Nothing?

  • 1. Are we Good for Nothing? Britain’s New Radicals The Observer and Nesta January 2012
  • 2. Asi told us a bout Britain the commun ’s New Radic ity and got a als so we as big “yes go ked for it”, and 0 no’s
  • 3. What is Good for Nothing?
  • 4. a short film of one of our creative collaborati on gigs.....
  • 5. our mission BUILDING A COMMUNITY THAT CAN ACCELERATE AND SCALE THE WORK OF GRASSROOTS SOCIAL AND ENVIRONMENTAL INNOVATORS WHO IN MANY CASES ARE INNOVATING MORE RADICALLY THAN LARGE CORPORATIONS. NURTURING MORE PURPOSEFUL, COLLABORATIVE + FUN WAYS OF WORKING “It felt a bit like the fu ture....” James Hogwood
  • 6. why we do it It felt more like a ‘love -in of big doing’ than work Katie Lindemann BECAUSE WE’D LOVE TO BUILD A SOCIETY THAT’S MORE EXCITED ABOUT DOING, GIVING, FIXING AND PARTICIPATING THAN BEING PASSIVE & CONSUMPTION-LED...
  • 7. Good for Nothing started with a question... ...WHY ARE SO MANY TALENTED SKILLED PEOPLE IN THE CREATIVE INDUSTRIES SPENDING SO MUCH OF THEIR TIME AND ENERGY IN LONG UNWIELDY LINEAR UNPRODUCTIVE PROCESSES PUMPING MORE NOVELTY INTO AN ALREADY CREAKING PRODUCTION/CONSUMPTION SYSTEM?
  • 8. ...which led to our first ‘gig’ in Dec 2010 WHAT MIGHT HAPPEN IF WE PUT A BUNCH OF SOCIALLY-MINDED PEOPLE WITH DIFFERENT SKILLS WHO ARE FRUSTRATED WITH THE SYSTEM TOGETHER WITH 3 GRASSROOTS SOCIAL/ENVIRONMENTAL INNOVATORS IN THE SAME SPACE FOR 48HRS? HOW MUCH POSITIVE USEFUL WORK COULD THEY DO AND HOW MUCH FUN COULD WE HAVE ALONG THE WAY?
  • 9. DOING NOT TALKING COLLABORATE + EXPERIMENT SUPPORT THE TRUE INNOVATORS our 3 practises
  • 10. we made a manifesto for how doing GFN should feel...
  • 11. and 6 rules that challenge people to work fast...together
  • 12. writers designers developers coders artists bloggers film-makers do-ers accountants we put the call tea-makers out and 60+ hackers diverse and amazing people lawyers strategists turned up to give their time, project managers energy and skills architects for 48hrs... for nothing animators consultants
  • 13. we throw in some great DJ’s, delicious food and the odd drink
  • 14. and openly share what we lea rn...
  • 16. THANKS! We funded the first 5 gigs ou rselves with lots of free help from ou r ‘friends’
  • 17. and recently launched Good for Something - Good for Nothing inside orga nisations - to help widen community + become self-sustaining
  • 18. 1 year on and we’ve put on 7 Good For Nothing ‘gigs’, helping 18 different so cial organisations
  • 19. we hatched our 1st glob al interventi on -> a coll aborative digital fundr aising exper iment
  • 20. No ‘client’ or ‘owner’ 43 projects created in 9 countries Hundreds of volunteers involved Nearly £250,000 raised
  • 21. Nearly 500 people have sign ed-up to our online community and about 500 p eople have actively given time doing ‘Good for N othing’ = about 2 years or 750 da ys worth of professional time given for nothing to acc elerate social causes
  • 22. “GFN is an intense weekend of creativity and energy turned into concrete projects for social good. The weekend was a buzz of energy, but instead of talking about it, everybody was focused to “I think the intense creative burst of energy have something solid that can be taken away to help the over the Good for Nothing weekend was organisation. For us, it was two great promo videos, and also a simply wonderful and that one of the seed that was planted - which led to a major overhaul of our greatest things to have experienced is the online systems for communications and volunteer management. atmosphere of genuine support, GFN stirs things up! Kelvin Cheung, founder FoodCycle enthusiasm, problem solving and creativity. I don’t thing anyone left unfulfilled” Neerja Vashista, Global Generation Here’s what the social innova tors have to say about it..... “The GFN weekend was as Nick put it 'overwhelmingly beautiful.' I came not knowing what to expect and left with a real sense of purpose, renewed enthusiasm to get stuff done and experiment, and empowered by the results of collaboration among exceptional, talented and kind people who gave up their free time to take part. Matt Linnecar, Co-founder Gnewt Cargo
  • 23. GOOD FOR NOTHING IN NUMBERS AND WORDS Faster, less proving of points, people wanting to help each other rather than hinder. A general sense of We did more work, of better quality, enthusiasm and positivity. People in 48 hrs than an agency would take sharing skills, listening to what others weeks to deliver. had to offer. 1. AN EXPERIMENTAL COMMUNITY WORKING DIFFERENTLY... 2. CHANGING WAYS OF WORKING... And this is what the growing OF GFN’ERS MORE LIKELY TO OF GFN’ERS MORE LIKELY TO OF GFN’ERS MORE LIKELY TO OF GFN’ERS MORE LIKELY TO DIVIDE LEARN BY DOING SET THEMSELVES SELF-ORGANISE AND CONQUER community are OF GFN’ERS SEE IT AS A GREAT WAY TO BUILD COMMUNITY AND EXPERIMENT WITH NEW WAYS OF OF GFN’ERS MORE LIKELY TO SELF ORGANISE ON THEIR PROJECTS TO WORK MORE EFFECTIVELY - PROTOTYPING, SKETCHING, MAPPING MUCH TIGHTER DEADLINES AGAINST THEIR WORK CHALLENGES AND WORK IN SMALL, DIVERSE TEAMS WORKING saying... TO WORK MORE EFFECTIVELY 3. POINTING AT THE BIG ISSUES THAT NEED DISRUPTING... 4. IT’S ADDICTIVE... AREAS THE COMMUNITY WANT TO WORK ON.. FOOD 71% EDUCATION 701% WASTE 65% INEQUALITY 59% NATURE/BIODIVERSITY 48% CLIMATE CHANGE 48% ENERGY 41% It was great. An opportunity to work with great people for one thing, and a chance to test yourself against the clock. It was self-organising, rapid, agile and iterative and it didn’t really feel like work.
  • 24. 2012 is all a bout more e xperiments fo r bigger imp act More people More gigs in more places - London, Bristol, Brighton, Manchester... Bigger challenges More doing - at gigs and virtually through the online platform Festival ‘Good for Nothing’ More organisations - businesses, universities, local councils...
  • 25. Good for No thing found ers Dan Burgess @dansolo Tom Rowley @tomrlondo Tom Farrand dan.burgess n @tomfarrand @pipelineide as.com tom.rowley@ pipelineidea tom.farrand@ s.com pipelineideas 0795821531 .com 0 07500 8059 58 0774811647 9