Lucy Clarke is planning a double page spread for her magazine featuring her friend Esther as a model. Esther's look and poses will be inspired by singer Ellie Goulding to appeal to Lucy's target audience of teenage girls who enjoy pop and chart music. Lucy will emphasize Esther's fun, down-to-earth, and uniquely stylish personality through her clothing choices, poses holding a guitar, and smiling expression for the camera. She aims to portray Esther as energetic, outgoing, and playful like Ellie Goulding to engage younger readers. Lucy will use pink initials behind the images and text instead of a solid color background for a more sophisticated and modern aesthetic that appeals to her target demographic.