This is a deconstruction of a music magazine double page spread. this is similar to the double page spread I might want to base mine around

1. Double Page Spread
Main image:the mainimage isof Florence Welch otherknownasleadsingerof the bandFlorence
and the Machine.Because the image isso bigand iscentre of attention,readerswill understandthat
the article ismost likelytobe an interview abouther.Ataguess,I thinkthe targetaudience forthis
magazine isaround17-35+ thisisbecause Florence Welchisanoldermusicartistsandonlysome of
hersongs can be classedas pop,where asshe goesdownthe more indie route.Youcan see that the
magazine isattemptingtorelate toa middle age social groupassophisticationseemstobe the
theme of thismagazine.Thisisdone bysimplicity.Thismeans,insteadof abusyand boldcolour
scheme,there are justa fewdarker,simple tonesandonlyapopof colour. The mainimage shows
confidence andmaturity.The model maybe seenasa sex symbol asshe iswearinga shortand
rather revealingdress,highleatherheels,lookingstraightdownthe cameraandthe picture has red
colourswhich couldhave a sexual reference/link.Thisentire picture linksintomaturityasshe is
showingreadersshe isearlynota child,andhas maturedthoroughly,yetstillshowsyouthandcan
appeal toyouth.The image hasbeenpositionedonthe lefthandside of the spreadandisverylarge.
Thiscouldshowthat the image is followingformsandconventionsof amusicmagazine’sdouble
page spread.Thisputs the readersat peace andmakesthemcomfortable asthisiswhat theyare
usedto. Thisisa longshotof Florence whichshowsherfull bodypostureandcostume.This
highlightsherimportance andrevealsthatshe isthe mainpriorityof the magazine andthe double
page spread. Her facial expressionisalsoriskyandaggressive,whichcouldrelatetothe eccentric
costume choice. The mise enscene iselegantandsimple withnotmanypropsused.The propsthat
are usedisa box whichshe is sittingonwitha white andredsheetoverit.Thismatchesthe colour
scheme andthe Americanreferencesthroughoutthe double page spread.

2. Colourscheme:the colourscheme showssophistication.Ratherthanbeingbrightandbold,the
coloursare more subtle andrelaxed,withonlyaburstof colour.Thisisa predominantlythree way
colourscheme of red,white andblack.There isalso blue andgreyas well butonlya little amountto
give the colourscheme variety. One thingIreallylike aboutthiscolourscheme isthatthe
backgroundiswhite whichcontrastswiththe modelsblack,edgycostume.Thismakesthe model
standout againstthe pure background.The colourcouldalsoportray the indie rocktheme of
Florence andthe Machine’smusic.Thisisdone myincorporatingtypical rockcolourssuchas black
textand redpropsand red hair.Alsodarkmakeupisusedto portray thisina more subtle sense.The
overall colourscheme isblackwhite andred.These coloursare quite straightforwardandeasyon
the eye.The redis to add a popof colourto maintaininterest fromthe reader.The textbehindthe
image says“USA” The colourscheme represents“USA”bythe white andredinthe flag,the redhair
and the blue font.Thismaybe because the magazine isanAmericanbillboardmagazine and
Florence isveynotoriousandsuccessfulandcabbe appreciatedbyanAmericanaudience.
Fonts:The biggeststyle of fontisalarge textboldfontsaying“USA”all in capitals,suggestingthe
theme of the article,whichisaboutFlorence’Welch’ssuccesswithinAmerica.Thisisalsofollowed
by a much smaller,sophisticatedfont,whichmaybe appealingtoafemale audience asitisfeminine
and sophisticated.Thissays“gotthe love”whichisthe title of herbestsellingand well known song.
ThisconfirmsWelch’ssuccessinAmerica.Itisnow clear to the readerthat the article will be based
oh hersuccessin America.The dropcap “D” showssophisticationandstyle andmayagain,appeal to
the more feminine audienceandcouldappeal tohigherclasssocial groupsandolderpeople than
youth.The res o the textfontsare pain andsimple andeasyonthe eye.Thisisan understatement.
But because of the subtle boldnessof otherelements,thislooksattractive andpleasingonthe
reader’seye.
Hair and costume:herhairand costume are out there and slightlyinyourface yetcouldbe seenas
still youthful.Hercostume looksage appropriate as, eventhoughshe hasherlegsonshow,herarms
and otherareasare coveredup. Thismake her looknaturallyyoungerandnotlike she istryingtoact
youngerthanwhat she is. her hairis brightwhichmatches withthe colourscheme andcouldappeal
to youth,fromthe stereotype,thatyoungerpeople tendtobe more boldandoutrageous.Redand
blackare two coloursthatcomplimenteachotherandrepresenthergenre of musicwhichisindie
rock. This isrepresentedfrontehcolourof herdress,shoesanddress.
Othernotes:I like thismusicmagazine double page spread,asitissimple andsophisticated.Ilove
the colourscheme as itfitthe genre of musicthe mainmodel isrepresentingandalsomatchesthe
contentof what isin the article.Ido howeverbelieve thatthismagazine mayjustbe appealingto
people whoare notquite inthe target audience Iamtryingto appeal mymediaproductto, as it may
be a bittoo simple andsophisticated.Iwouldlike toappeal mymagazine toamore youthful
audience of 11-19+. It maybe that I use a widercolourscheme withmore brighterandbold
statementcolours,yeteveningthemoutwithblackandwhite.Doingthismayalsorepresentmy
genre of pop/chartmusic.Lastly,the style of photographyisartisticandquite fashionable.Thismay
be positive asthe preferencesof the magazinestargetaudience maybe fashion.However,idonot
wantto confuse mytarget audience intothinkingmymusicmagazine isafashionmagazine.This
meansI will notbe usingsucha seriouspose likethis.