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Double Page Spread Deconstruction
Main Image:the mainimage isof Nicki Minaj whoisbestknownfor herrap/popcareer which
appealstoyouth.She isknownfor heroutrageousandwackysense of style andcan be quite crazyin
person.Thisis portrayedbyher unusual facial expressionandthe style of hercostume.Thiscan
furtherrelate tothe unpredictabilityof the popmusicindustry.Hercostume maybe appealingto
around12-18 yearoldsas it standsout andis verybold.Youthmay be stereotype as“bold”and“out
there.”There are many burstsof colour againstthe blackand white costume fromthe jewelleryand
the colourof herlipstick.Thismayrepresentthe popmusicindustryascolourful andbright.The
patternof hercostume can be rather uncomfortable tothe eye,appealingtothe youngeraudience
as it isa boldand vibrantstatementinwhichtheymayaspire to.Thisisa completelydifferentway
of appealingtoadifferentaudience,comparedtothe othermagazine Ideconstructed.To appeal to
an oldertargetaudience,sophisticationwouldbe the theme of the spread.However,itis
understoodthatthisisa veryyouthful shootasit looksmore childishandtackyinthe use of colours,
whichwouldbe appealingtoapredominantlyyounger audience.Herjewelleryisoverthe topand
standoffish,showinganotherclearlinktothe targetaudience asitagain,may looktacky and
childish.Herbodyposture andstance isunusual andnot laidback andnormal,showingdifference,
whichencourages difference toteenagers.Thisshowsthatthisartistdoesnotblendinand
encouragesayoungeraudience tostandout as thisisn importantmessage mediawanttoperceive
to youth.Her facial expressionisweirdandcouldcome acrossas confidentandcouldshow acocky
attitude.Thisisbecause insteadof smilinglike otherpopsingers,she islookingdirectlyintothe lens
whichsignifiesconfidence andpoutingwhichcouldalsoshow vanityandahighlevel of self esteem
and confidence. The image mayappeal toa mix culturedaudience asNicki Minaj isdarkskinned,
however,she iswell knownwithinawhite audience.
Target Audience:Ataguess,the targetaudience wouldbe around 12-19+ year olds.Firstly,Ilooked
at the mainimage andcolourscheme to determinethe targetaudience,butthenIbeganto readthe
article,andthe language usedcouldbe more appealingtoanolderaudience,andinsome views
couldbe seenas not appropriate fora youngeraudience e.g.10+as there are £sexual”linksintothe
article.Sodue to the language of the article,the targetaudience maybe movedupto 17+ as there is
a lot of textand some notappropriate foryoungerreaders.However,the coloursare vibrantand
bold,relatingtoyouthas theymaysee thisas appealing.Where as,anolderaudience maylookfor
somethingmore laidbackandfor somethingwithahintof sophistication.Lastly,NickiMinaj isseen
as a role model tomany teenage girlswhichcouldbe the targetaudience asthatiswho the
magazine istryingto appeal toby usinga female teenage role model.Alsothe colourscheme looks
girlyas theyhave usedthe stereotypical “girly”colourpinktoattract female attention.
Fonts:there are a selectionof fontswhichcreatesvarietyandbusynessonthe page.Thismaybe
seenasappealingtoa youngeraudience asthere ismore to lookat andis excitingtothe reader’s
eye.The typesof fontusedare quite feminineastheyare poshand swirlyandalsolooklike female
neathand writing.The size of the text isinaccordance to the importance.Forexample,asthe article
islikelytobe aboutNicki Minaj,the name “Nicki Minaj”is the biggestfontof text.Itis alsobold.This
highlightsthe importanceanddrawsinthe reader’sattention,sotheyknow whattheyare goingto
readabout. Thisrunsalongside the picture fora clearunderstandingof the topicof the article.The
big,bold,statementtextevensoutthe swirlyneattextabove,asif the bigboldtextwassmall and
swirly,itwouldbe toomuchand couldbe complicatingtothe readers.The colourof the font
matchesthe colourscheme of pink,blackand white.Thismayalsobe more appealingtoa female
audience andshowscontinuitythroughoutaspinktextisdottedaroundthe spread.The subheading
are boldandblack,showingstructure andto make it easierforthe readerto read,whilstbreaking
the textdown.
ColourScheme:the colourscheme ispink,blackandwhite.The white isonlyveryminimal andis
usedto eventhe colourout,so the twoother coloursaren’ttoo much.This isusedinher outfit,
jewelleryandsome text.Pinkisthe backgroundcolouralsousedasfontcolour andmakeup(lipstick)
Black isthe maincolour whichisusedforthe article text.Thisisalsouse inhermake up, costume
and border.The blacktextfollowsall conventionsasmagazinesasblackisnormallyusedastext
colourbecause itis easyforthe readerto read off.The colourscheme isveryfeminineandisnow
made clearwho the targetaudience whichisfemales.The colourthroughout,representspopmusic
as it isbrightand bold,whichmake a statement,linkingintothe celebrityused,whoiscommonly
associatedwithinthe popmusicindustry.
OtherNotes:Ilike the layoutof thisdouble page spread.Inmostdouble page spreads,the main
image isbigand normallyseennearthe middle of the page.Thismaybe because of the followed
formsand conventionsof musicmagazines.Tomake mymediaproductstandout, I wantto
challenge the formsandconventions byhavingmore thanone image of my model andtosituate
themroundthe side of mypage.I alsolike the textwarpnear the modelsarmas it showsdesign
skill,whichcouldboostmygrade.Lastly,Ilike the dropcap as again itshowsfinesse andskill and
alsogives the article a nice start andfollowsagoodstructure.

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Double Page Spread Deconstruction

  • 1. Double Page Spread Deconstruction Main Image:the mainimage isof Nicki Minaj whoisbestknownfor herrap/popcareer which appealstoyouth.She isknownfor heroutrageousandwackysense of style andcan be quite crazyin person.Thisis portrayedbyher unusual facial expressionandthe style of hercostume.Thiscan furtherrelate tothe unpredictabilityof the popmusicindustry.Hercostume maybe appealingto around12-18 yearoldsas it standsout andis verybold.Youthmay be stereotype as“bold”and“out there.”There are many burstsof colour againstthe blackand white costume fromthe jewelleryand the colourof herlipstick.Thismayrepresentthe popmusicindustryascolourful andbright.The patternof hercostume can be rather uncomfortable tothe eye,appealingtothe youngeraudience as it isa boldand vibrantstatementinwhichtheymayaspire to.Thisisa completelydifferentway of appealingtoadifferentaudience,comparedtothe othermagazine Ideconstructed.To appeal to an oldertargetaudience,sophisticationwouldbe the theme of the spread.However,itis understoodthatthisisa veryyouthful shootasit looksmore childishandtackyinthe use of colours, whichwouldbe appealingtoapredominantlyyounger audience.Herjewelleryisoverthe topand standoffish,showinganotherclearlinktothe targetaudience asitagain,may looktacky and childish.Herbodyposture andstance isunusual andnot laidback andnormal,showingdifference, whichencourages difference toteenagers.Thisshowsthatthisartistdoesnotblendinand encouragesayoungeraudience tostandout as thisisn importantmessage mediawanttoperceive to youth.Her facial expressionisweirdandcouldcome acrossas confidentandcouldshow acocky attitude.Thisisbecause insteadof smilinglike otherpopsingers,she islookingdirectlyintothe lens whichsignifiesconfidence andpoutingwhichcouldalsoshow vanityandahighlevel of self esteem and confidence. The image mayappeal toa mix culturedaudience asNicki Minaj isdarkskinned, however,she iswell knownwithinawhite audience. Target Audience:Ataguess,the targetaudience wouldbe around 12-19+ year olds.Firstly,Ilooked at the mainimage andcolourscheme to determinethe targetaudience,butthenIbeganto readthe
  • 2. article,andthe language usedcouldbe more appealingtoanolderaudience,andinsome views couldbe seenas not appropriate fora youngeraudience e.g.10+as there are £sexual”linksintothe article.Sodue to the language of the article,the targetaudience maybe movedupto 17+ as there is a lot of textand some notappropriate foryoungerreaders.However,the coloursare vibrantand bold,relatingtoyouthas theymaysee thisas appealing.Where as,anolderaudience maylookfor somethingmore laidbackandfor somethingwithahintof sophistication.Lastly,NickiMinaj isseen as a role model tomany teenage girlswhichcouldbe the targetaudience asthatiswho the magazine istryingto appeal toby usinga female teenage role model.Alsothe colourscheme looks girlyas theyhave usedthe stereotypical “girly”colourpinktoattract female attention. Fonts:there are a selectionof fontswhichcreatesvarietyandbusynessonthe page.Thismaybe seenasappealingtoa youngeraudience asthere ismore to lookat andis excitingtothe reader’s eye.The typesof fontusedare quite feminineastheyare poshand swirlyandalsolooklike female neathand writing.The size of the text isinaccordance to the importance.Forexample,asthe article islikelytobe aboutNicki Minaj,the name “Nicki Minaj”is the biggestfontof text.Itis alsobold.This highlightsthe importanceanddrawsinthe reader’sattention,sotheyknow whattheyare goingto readabout. Thisrunsalongside the picture fora clearunderstandingof the topicof the article.The big,bold,statementtextevensoutthe swirlyneattextabove,asif the bigboldtextwassmall and swirly,itwouldbe toomuchand couldbe complicatingtothe readers.The colourof the font matchesthe colourscheme of pink,blackand white.Thismayalsobe more appealingtoa female audience andshowscontinuitythroughoutaspinktextisdottedaroundthe spread.The subheading are boldandblack,showingstructure andto make it easierforthe readerto read,whilstbreaking the textdown. ColourScheme:the colourscheme ispink,blackandwhite.The white isonlyveryminimal andis usedto eventhe colourout,so the twoother coloursaren’ttoo much.This isusedinher outfit, jewelleryandsome text.Pinkisthe backgroundcolouralsousedasfontcolour andmakeup(lipstick) Black isthe maincolour whichisusedforthe article text.Thisisalsouse inhermake up, costume and border.The blacktextfollowsall conventionsasmagazinesasblackisnormallyusedastext colourbecause itis easyforthe readerto read off.The colourscheme isveryfeminineandisnow made clearwho the targetaudience whichisfemales.The colourthroughout,representspopmusic as it isbrightand bold,whichmake a statement,linkingintothe celebrityused,whoiscommonly associatedwithinthe popmusicindustry. OtherNotes:Ilike the layoutof thisdouble page spread.Inmostdouble page spreads,the main image isbigand normallyseennearthe middle of the page.Thismaybe because of the followed formsand conventionsof musicmagazines.Tomake mymediaproductstandout, I wantto challenge the formsandconventions byhavingmore thanone image of my model andtosituate themroundthe side of mypage.I alsolike the textwarpnear the modelsarmas it showsdesign skill,whichcouldboostmygrade.Lastly,Ilike the dropcap as again itshowsfinesse andskill and alsogives the article a nice start andfollowsagoodstructure.