The document discusses the evaluation of photo selections for a magazine's contents page, focusing on the portrayal of the main model, Eman, and the visual elements used to appeal to a young female audience. The author emphasizes the importance of vulnerability, natural beauty, and an appropriate color palette that resonates with the target demographic. Additionally, the document outlines font choices that align with the desired sophistication and appeal of the magazine, concluding with a reflection on the successful execution of the planned design.

1. Lucy Clarke
Contents Page
Evaluation

2. Pictures I didn’t use
This was one of the many pictures I took of
my main model Eman for the contents
page. I did not use this picture as I wanted
to catch Eman playing with her hair by
lightly pulling out a small few strands. I
didn’t like this as there was to much hair
and she pulled it out quite hard. This comes
across as unnatural and gives off like she
was being instructed what to do. We took
this shot again as I explained to her what I
specifically wanted and we captured it and
is now on the contents page. I also didn’t
use this picture as my model was looking in
the direction of the camera lens. I wanted
her to look away from the camera as this
may show vulnerability which is commonly
seen in young music artists with in the pop
and chart music industry. This could
resemble youth.
I didn’t use this photo as Lucy and
Antonia were posing as a girl band and
I didn’t like the space in between them.
The space in between them may make
the shoot look a bit awkward and may
not shout girl band to the reader.
Normally, a photo with a girl band
shows a bond between each individual
and is this picture, there is no bond
between the two girls. I did however
like the lighting in this photo as it
highlights all the features and look
bright which could represent the chart
music genre. I didn’t like the fact they
were both using the same pose, so I
made the varied yet still shows a bond
between the two girls on the contents
page.
I didn’t use this photo as there were
many things that was wrong with this.
For example, I didn’t like the pose I told
Eman to do as I think it looked too
floppy and ditsy. Also, she is wearing a
bobble on her wrist which was not part
of her costume . You can also notice
her hanging strap which takes away the
professionalism in the shoot. Lastly, I
didn’t like the way my model was
looking down as it almost looks
disorientated and doesn’t fit with the
style I was aiming for. I dislike the
framing as I needed lead room on the
right hand side of Eman to allow room
for my text. The shot looks again,
disorientated and the framing is not
straight.

3. Main Image
I used a model called Eman to model as a celebrity
like Ariana Grande to appeal to a predominantly
female audience. I used denim dress to make her
costume look summery, chic and girly. She is looking
away from the camera to portray vulnerability in
younger music artist as she is not looking into the
camera. Looing straight into the camera may come
across as over confident and cocky. She is playing
with her hair which could represent youth and the
fact she is a young artist. Looking away whilst playing
with her looks chic and pretty and could come across
as quite humbling. I played with the idea that Eman
has natural beauty and isn't wearing a lot of make up.
This may appeal to young girls who may be anxious
about their flaws. This promotes being natural and
yourself. Because of this, Eman’s character could be
viewed as a role model. I like this as the lighting is
used to highlight her importance and draws the
reader straight in to analyse this picture. I like how
the background just fades away the less important
the rest of the picture gets.

4. Colour palette
I stayed to the same colour palette to show continuity throughout
my magazine. The colour scheme represents my target audience as
I am trying to appeal my magazine to a predominantly white young
female audience. I would say that my colour scheme represents my
target audience as I have used quite feminine colours like purple
and pink and then I have evened them out so they don’t look too
childish, so I used black and white to add sophistication and make it
look professional. I alternated the colour between text and
background to even the colours out and to add variety throughout
my media product.

5. Fonts
Font was another big aspect of trying to appeal to my target audience. I did
this by thinking about what I would like to see and my friends would like to
see as they fit into my specified target audience. I asked my friends what type
of fonts they would like to see in a pop music magazine and what would
appeal to them. The feedback I got was mainly girly and sophisticated and not
childish or over the top. I was expecting this type of feedback and kept it in
mind. I used a font called Trajan Pro used in the text to say the names of each
feature in purple on the right hand side f the contents page. This was a bold
font which helped to make the celebrities names stand out, to show
importance. I then used a smaller text to make the bigger text look bigger
than it actually is and dramatic. This font was called Iskoola Pota. This font was
small and black and wasn’t statement as it was to follow on from the
statement text from the subheading. This was to follow the feedback of being
sophisticated and not over the top, as the black colour is to even it out. For
the “contents” I used “Nueva Std” this was a “girly” font which matches the
preferences of my target audience and matches the scheme and colour
palette of the magazine as it is in black. For continuity reasons, I kept all
statement texts “Trajan Pro” font as I liked this font and had positive feedback
from peers and members that matched my target audience. Overall, I believe
that my fonts are appealing to my target audience and match the theme of
the magazine itself.

6. End Result Comparison
I am very happy with this finishing product as I stuck to my plan and
completed the task I set out to do. By doing this, I stuck to the plan I
sketched out and based my photo shop document around that. I
had a structured plan which was detailed, this helped me to
structure the contents page on Photoshop. My plan told me what
colours the fonts where and what picture I was going to use, how I
styled my model. This was a good idea because I could just copy
what I had drawn on my plan onto a Photoshop document. This took
me three days to complete my contents page and I am very happy
with the end result. There are some changes I made to my real
contents page like adding a row of pictures of the celebrity features
to match the text as to what was inside the magazine. This was
because my contents page looked a bit bare and plain and needed
something to fill it up and add detail and variety. I made references
to social media sites which in return, would attract my target
audience as they can be seen as the biggest used source of gossip
within the music industry linked to teenagers.