Lucy Clarke is planning a double page spread for her magazine featuring her friend Esther as a model. Esther's look and poses will be inspired by singer Ellie Goulding to appeal to Lucy's target audience of teenage girls who enjoy pop and chart music. Lucy will emphasize Esther's fun, down-to-earth, and uniquely stylish personality through her clothing choices, poses holding a guitar, and smiling expression for the camera. She aims to portray Esther as energetic, outgoing, and playful like Ellie Goulding to engage younger readers. Lucy will use pink initials behind the images and text for visual interest while keeping the color scheme otherwise light to appeal to her sophisticated target age range of 11

1. Planning For Double Page Spread
Lucy Clarke

2. Main Image
I am using my friend Esther as a model, her look will be inspired by Ellie Goulding as she
relates to youth which is my target audience, mainly females and pop/chart music as she
has recently been in the charts. Proving that she is a modern artist who matches my genre
of music I will be representing throughout my magazine. Esther is a fun and down to earth
teenager with a unique and chic fashion sense, which is why I chose to use her as a model
in my double page spread. These traits are also found in Ellie Goulding which is also why I
see her as inspiration. She will however keep her name and be know as a pop and acoustic
singer called Esther. I want to catch her essence whilst taking pictures of her. I can do this by
over exaggerating her characteristics on camera to make it clear to the reader what kind of
person she is. I can do this by dressing her in her own unique clothing and will make her
look chic and ditsy and stylish. I know she owns leggings with unicorns on, which could be
seen as a bold youthful statement and I could add a denim jacket to complete the chic,
boho look. Also I know she owns a pair of Doc Martins boots, which are very stylish and
could be related to youth and something Ellie Goulding is known for wearing. My model will
be smiling to show her caring and fun side, whilst looking at the camera to show interaction
and playfulness. This should appeal to a younger audience as this is the type of person
teenagers look up to. I will use a prop to make sure readers know this is a music magazine,
so they don’t mistake it for fashion, as I will be using a guitar for Esther to pose with to
emphasise the genre of the magazine. Also, Ellie Goulding is known for playing the guitar
which I can develop and use this as inspiration. I want Esther to make fun poses with the
guitar to show her youth and to show she is energetic, outgoing and playful. Which would
all appeal to a younger audience.

3. Colour scheme
Because I have used pink as a main colour throughout my magazine, to appeal to a female
audience, I feel like I should inject some pink tones into my magazine double page spread.
However, I really like the double page spread I deconstructed of Florence Welch and thought
the simplicity of it with only a burst of colour would appeal to my older audience in the age
gap of 11-19 year olds. This may also even out some heavy colour schemes used in other
pages in the magazine like the front cover and contents page. I will still use the pink, but
instead of doing a background, I want to use a light ping and write “E,D” which are Esther's
initials. I will reduce the opacity on photo shop and place these large letters behind all the
text and use this instead of a background solid colour. Having tis instead of a solid colour
background may appeal more to my target audience as I think it may look simple, stylish and
more sophisticated. This would appeal to my target audience as most young teenagers want
to be grown up and sophisticated and do not like being referred to as young. Youth also like
modern trends and I believe at the moment big, bold statement colour are not in trend and
instead, youth look for lighter, laid back and sophisticated colours. My magazine needs to
appeal to a modern generation and the colour scheme is a very important aspect for this. I
will continue to use a lighter ping for the masthead of Esther’s name, drop caps ad the
question for the article as I am basing my article around a Q+A with questions sent in from
readers of the magazine and answered by Esther.

4. Forms and Conventions
I want to change the forms and conventions of a double page
spread to my mine stand out. I will do this by having more than
one main image of Esther. I will in total be using four images,
three on the right hand side all positioned close to each other.
There will be one picture on the left which should hopefully take
up the page width ways. This picture will show Esther in another
costume to add variety to the shoot. This will make it look more
professional because the shoot will look versatile and I can
emphasise Esther’s fashion by having two costumes. This may
help readers really get a feel for who Esther is, understand her
and will be able to see her characteristics reflect from her choice
of clothing. I like the idea of having question and answers sent in
from the readers and answered by Esther herself. I like the text
warping that is used to shape the text around images. This shows
skill and a better standard of work.