The document discusses Ellie Dawson's process for developing a logo for a campaign about domestic violence against men. Ellie created 3 initial logo ideas that were similar, but realized the logo needed to more clearly convey that it was about the statistic that 1 in 3 domestic violence victims are men. So she added a male stick figure symbol inside the number one to represent this. The transparent stick figure will change color depending on the poster background color. The rest of the document discusses mood boards Ellie created for t-shirt, wristband, and mug designs, noting designs she likes that are bold, simple, or use visual hierarchy well to clearly convey the message.