This document outlines a training module on planning adventure tourism initiatives. The module introduces the PDCA framework and covers defining the initiative and destination, measuring supply and demand, and identifying impacts. Learners will learn to define their initiative, understand supply needs, measure demand, set goals and objectives, and assess cultural, social, and ecological impacts. The document provides guidance on inventorying accommodations, attractions, operators, and human resources to understand supply. It also offers tips on understanding demand through research on visitors, markets, and satisfaction.
The document discusses the tourism and hospitality industries. It defines tourism as activities serviced by industries like hospitality and transport. There are three types of tourism locations: domestic, outbound, and inbound. Hospitality refers specifically to accommodation, food, and beverage services. Tourism marketing differs from other sectors in that it competes for consumers' spare time and income. Services have characteristics of intangibility, inseparability, variability, and perishability. The tourism marketing environment includes factors from the microenvironment like competitors, suppliers, and consumers as well as the macroenvironment like political, economic, and technological issues. Environmental scanning helps organizations assess trends and prepare strategies to leverage opportunities and mitigate threats.
The document provides information about the tourism industry. Some key points:
- Tourism is a large global industry, employing over 200 million people directly or indirectly worldwide.
- In India, tourism contributes 6.23% to GDP and 8.78% of total employment. India sees over 5 million foreign tourists annually along with 562 million domestic visits.
- The document discusses different types of tourists classified by activities, interests, age, income and more. It also outlines the tourism marketing mix including products/services, price, place, promotion and more.
- Strategies for positioning a tourism destination are presented, focusing on differentiating it from competitors based on meaningful attributes for customers.
Tourism product development and marketing consulting. ScandinaviaOscar Fresan Landibar
Spanish travel consulting firm born out of successful development of low intensity tourism areas and their tourist businesses in North-Spain. The firm, Foöd & Travel Thinking, is expert in product development and marketing, concretely in the tourism around food, experential tourism and new technologies. Foöd & Travel Thinking advices now also in Latin America and seeks to offer their service also in Finland (or elsewhere in Europe) through Spanish-Finnish relationships consultant Oscar Fresán
Introduction of Tourism and Hospitality Marketing
Characteristics of the Tourism Industry
Tangible
Inseparable
Variable
Seasonal
Substitutable
High involvement
This document discusses tourism marketing and developing a marketing strategy for tourism destinations. It identifies some key elements of the tourism industry, including travel demand factors like rising incomes and improved transportation. It also discusses tourism industry intermediaries like travel agents, tour companies, and hotels. Developing a marketing communication strategy involves changing perceptions and motivating tourists to visit specific destinations. Effective strategies include market penetration, market extension, market development, product differentiation, and developing package tours to address logistics challenges.
This document discusses the role and strategies of national tourism organizations (NTOs) in marketing tourism destinations. NTOs are responsible for formulating tourism products and promoting destinations in international markets through advertising, PR and other means. Their strategies include creating appealing destination images and facilitating the marketing activities of tourism industry operators. As destinations mature, NTOs shift their focus from general promotional campaigns to more support and facilitation of industry operators.
This document discusses the uniqueness of marketing in the tourism and hospitality industry. It identifies several key features that differentiate tourism and hospitality marketing from other industries, including the intangibility of services, inseparability of production and consumption, perishability if unused, high unstable demand influenced by various factors, variability depending on when and by whom services are provided, and the dominant role of intermediaries. The document also notes that tourism and hospitality marketing must address customer needs and wants, profitability, and integrated marketing efforts across an organization.
Equinox Advisory Ltd. Tourism & Hospitality ServicesBernard Mallia
The document provides an overview of tourism services offered by Equinox Advisory across the public and private sectors. Some key services included destination planning, marketing and promotion, digital strategies, tourism training, cultural tourism development, meetings and events planning, and new product development. The services are aimed at improving destinations' economic, social and environmental goals while increasing tourism revenues and quality of offerings.
The document discusses the tourism and hospitality industries. It defines tourism as activities serviced by industries like hospitality and transport. There are three types of tourism locations: domestic, outbound, and inbound. Hospitality refers specifically to accommodation, food, and beverage services. Tourism marketing differs from other sectors in that it competes for consumers' spare time and income. Services have characteristics of intangibility, inseparability, variability, and perishability. The tourism marketing environment includes factors from the microenvironment like competitors, suppliers, and consumers as well as the macroenvironment like political, economic, and technological issues. Environmental scanning helps organizations assess trends and prepare strategies to leverage opportunities and mitigate threats.
The document provides information about the tourism industry. Some key points:
- Tourism is a large global industry, employing over 200 million people directly or indirectly worldwide.
- In India, tourism contributes 6.23% to GDP and 8.78% of total employment. India sees over 5 million foreign tourists annually along with 562 million domestic visits.
- The document discusses different types of tourists classified by activities, interests, age, income and more. It also outlines the tourism marketing mix including products/services, price, place, promotion and more.
- Strategies for positioning a tourism destination are presented, focusing on differentiating it from competitors based on meaningful attributes for customers.
Tourism product development and marketing consulting. ScandinaviaOscar Fresan Landibar
Spanish travel consulting firm born out of successful development of low intensity tourism areas and their tourist businesses in North-Spain. The firm, Foöd & Travel Thinking, is expert in product development and marketing, concretely in the tourism around food, experential tourism and new technologies. Foöd & Travel Thinking advices now also in Latin America and seeks to offer their service also in Finland (or elsewhere in Europe) through Spanish-Finnish relationships consultant Oscar Fresán
Introduction of Tourism and Hospitality Marketing
Characteristics of the Tourism Industry
Tangible
Inseparable
Variable
Seasonal
Substitutable
High involvement
This document discusses tourism marketing and developing a marketing strategy for tourism destinations. It identifies some key elements of the tourism industry, including travel demand factors like rising incomes and improved transportation. It also discusses tourism industry intermediaries like travel agents, tour companies, and hotels. Developing a marketing communication strategy involves changing perceptions and motivating tourists to visit specific destinations. Effective strategies include market penetration, market extension, market development, product differentiation, and developing package tours to address logistics challenges.
This document discusses the role and strategies of national tourism organizations (NTOs) in marketing tourism destinations. NTOs are responsible for formulating tourism products and promoting destinations in international markets through advertising, PR and other means. Their strategies include creating appealing destination images and facilitating the marketing activities of tourism industry operators. As destinations mature, NTOs shift their focus from general promotional campaigns to more support and facilitation of industry operators.
This document discusses the uniqueness of marketing in the tourism and hospitality industry. It identifies several key features that differentiate tourism and hospitality marketing from other industries, including the intangibility of services, inseparability of production and consumption, perishability if unused, high unstable demand influenced by various factors, variability depending on when and by whom services are provided, and the dominant role of intermediaries. The document also notes that tourism and hospitality marketing must address customer needs and wants, profitability, and integrated marketing efforts across an organization.
Equinox Advisory Ltd. Tourism & Hospitality ServicesBernard Mallia
The document provides an overview of tourism services offered by Equinox Advisory across the public and private sectors. Some key services included destination planning, marketing and promotion, digital strategies, tourism training, cultural tourism development, meetings and events planning, and new product development. The services are aimed at improving destinations' economic, social and environmental goals while increasing tourism revenues and quality of offerings.
This document discusses key aspects of developing a tourist destination, including conducting a destination audit, building partnerships, creating a vision and marketing plan, analyzing strengths/weaknesses and resources, and engaging local communities. The five main components of destination development are identified as destination audit, partnership building, vision, SWOT analysis, and resource/marketing analysis. Successful destination development requires engaging local people, business-focused planning, identifying common objectives, and focusing marketing opportunities.
Tourism marketing involves communicating the value of travel products and services to customers in order to sell them. It applies marketing concepts to the tourism industry. There are many types of tourism including adventurous, medical, cultural, and eco-tourism. Tourism marketing features enticing people to exotic destinations, using visual media to showcase locations, tailoring efforts based on seasonality and customer demographics, and collaborating with other companies. Marketing is important for the tourism industry as it raises awareness, motivates customers, promotes positive images, and generates economic benefits for local communities.
Manual for Training course on Tourism Product Development and Good Marketing ...duanesrt
From July 14th to 18th, 2014, a Training Course on Tourism Product Development and Good Marketing Practices was organised by the ESRT Programme in Vung Tau city.
This training course has been developed to provide tourism administrators from governmental agencies and Southern provincial Departments of Culture, Sports and Tourism with a deeper understanding and basic practice skills on market, process of tourism product development and marketing planning, which can be taken into their daily work.
The tourism product - characteristics of tourismKaren Houston
Tourism is a composite, service-based industry that provides a total experience for tourists visiting destinations. The tourism product consists of attractions, activities, amenities, and accessibility. Quality in tourism is important due to competition, and focuses on managing expectations, developing products/services, training employees, and implementing quality assurance standards.
Unit 2: Responsible Tourism Product Developmentduanesrt
This document outlines a unit on responsible tourism product development. It discusses conducting market analyses to understand tourism products and markets. It emphasizes the importance of matching products to markets while also meeting development objectives. The document provides examples of assessing tourism products for sustainability and ensuring they meet requirements of various stakeholders. It stresses the need for products to have defining features, consider markets, be commercially viable, and sustainable while providing local benefits.
Tourism Industry is a service industry which comprises of transportation, hospitality, entertainment , catering etc. This power point discusses about the 7 P's of marketing of tourism industry.
Int. Module: An Introduction to Destination Management (2)Raul Revuelta
1. A tourism destination is defined as a physical space where tourists spend at least one night and includes attractions, amenities, and resources to meet tourist needs.
2. Destinations can be any scale from a country down to a specific town or site and incorporate various stakeholders like communities and businesses.
3. Destination management coordinates all elements of a destination including creating an environment, marketing, and delivering experiences to attract visitors and meet their expectations. The destination management organization leads these efforts.
This document provides an overview of tourism marketing. It discusses key concepts like the marketing mix, market segmentation, and developing a marketing plan. The main points are:
1. Modern marketing focuses on designing products/services to meet customer needs, targeting specific market segments, and developing marketing efforts that fit business objectives.
2. For tourism businesses, the main products are recreational experiences and hospitality services. These are intangible and quality control is important.
3. Successful marketing requires identifying target customer segments, developing separate marketing strategies for each, and coordinating efforts to ensure a consistent customer experience.
4. A complete marketing plan includes assessing the market environment, profiling available resources, identifying target segments, setting objectives
Tourism involves travel for recreational, leisure, or business purposes. Key aspects of the tourism industry include transportation, accommodations, attractions, food services, and other tourism-related sectors. Tourism marketing utilizes the 4Ps - product, price, place, and promotion. Products involve both tangible goods and intangible experiences. Promotion communicates with customers through various channels. Placement refers to how information is distributed. Pricing considers costs, demand, competition and commissions. Road transport is an important part of tourism, providing connectivity and flexibility. It faces challenges around infrastructure maintenance.
Destination Management Organization Overview and Toolkit Presentation to USAIDDavid Brown
A background on moving from competitive clusters to destination management organizations. An overview of the Destination Management Organization Toolkit developed by the Global Sustainable Tourism Alliance for the United States Agency for International Development.
The document provides an introduction to hotel management, hospitality, and tourism education. It discusses the benefits of a career in hotel management, including wide employment opportunities and increased demand due to industry growth. It describes the differences between hospitality management, which focuses on accommodation, and tourism management, which involves transportation and entertainment. Finally, it outlines the benefits of careers in hospitality and tourism, listing several industry sectors and fields, and provides details on course offerings at Asian Institute of Hospitality & Tourism.
This document discusses destination marketing. It explains that a destination has four key elements: attractions, amenities, accessibility, and image. The core product being marketed is the destination itself. National tourism organizations play a key role in marketing, through activities like product development, promotional strategies, and umbrella awareness campaigns. Destination marketing involves analyzing strengths, weaknesses, opportunities, and threats, conducting market research, segmentation, and setting marketing objectives and strategies. The document then provides an overview of how tourism demand and supply have changed in New Zealand to meet visitors' desires for experiences and cultural authenticity.
This document provides an overview of tourism and the tourism industry in India. It discusses key topics such as the economic impact of tourism, popular types of tourism in India including adventure, wildlife, and pilgrimage tourism. It also highlights some of India's popular tourism destinations like Kerala and Kashmir. The document analyzes the tourism industry from different perspectives like market positioning, key players, and using PEST analysis. It also discusses topics like hospitality, career opportunities, and important marketing skills for tourism professionals.
Special interest tourism involves tours focused on a specific subject or hobby. It provides a more meaningful experience for tourists by meeting their specific interests. Special interest tourism has grown due to factors like improved transportation, increased leisure time, and developments in equipment. The internet and social media have also influenced growth by promoting niche destinations and activities. Research helps the tourism industry understand travelers' motivations and behaviors to develop appealing products and experiences. Differentiation is important for competing in the tourism market by making offerings distinct from competitors.
Destination marketing involves promoting and branding a tourist destination to attract visitors. It aims to influence travelers' preferences and choices. Key objectives include improving the local economy and environment. A destination's unique attributes, costs, accessibility, and promotional strategies determine its competitiveness versus others. Developing a distinctive brand identity and positioning in the market are important. Destination marketing organizations implement strategies to facilitate tourism and promote awareness of what a place offers visitors.
A destination can refer to a town, resort, or geographical region. Destinations differ in what they offer visitors, whether it be recreational activities like in Salzburg or business opportunities like in London. The success of a destination depends on six factors - amenities, attractions, activities, accessibility, ancillary services, and available packages. Amenities include infrastructure like roads, sewerage, and electricity as well as superstructure elements like buildings, airports, and societal structures. A destination's economy can be limited or diversified depending on its reliance on tourism.
This document discusses different types of tour operations including travel agencies, online travel agencies, tour operators, destination marketing organizations, and other organizations. It describes travel agencies as intermediaries between suppliers and travelers. Online travel agencies allow users to choose trip components based on price. Tour operators package and sell all or most trip components. Types of tour operators include inbound, outbound, domestic, ground, and receptive operators.
Scope of mice and medical tourism in himachal pradeshNaveen
This document discusses the scope of medical tourism and MICE (meetings, incentives, conventions and exhibitions) tourism in Himachal Pradesh, India. It provides an overview of the MICE industry, including key players like clients, suppliers, venues and the roles of the public sector in developing MICE infrastructure and destination marketing organizations. The document also examines trends in business tourism in Himachal Pradesh and the potential scope for developing medical tourism in the region.
This document discusses key concepts in marketing tourism, including the traditional 4Ps marketing mix of product, price, place, and promotion. It notes that tourism products have intangible characteristics like experiences. The 7Ps model is also introduced, which expands on the traditional model by including people, process, and physical evidence. Tourism differs from other industries in that the product experience spans from pre-trip anticipation to post-trip reflection, and involves integrating multiple suppliers. Marketing tourism requires understanding target markets' expectations and managing employees, processes, and physical facilities to deliver a consistent brand experience.
This document discusses key aspects of developing a tourist destination, including conducting a destination audit, building partnerships, creating a vision and marketing plan, analyzing strengths/weaknesses and resources, and engaging local communities. The five main components of destination development are identified as destination audit, partnership building, vision, SWOT analysis, and resource/marketing analysis. Successful destination development requires engaging local people, business-focused planning, identifying common objectives, and focusing marketing opportunities.
Tourism marketing involves communicating the value of travel products and services to customers in order to sell them. It applies marketing concepts to the tourism industry. There are many types of tourism including adventurous, medical, cultural, and eco-tourism. Tourism marketing features enticing people to exotic destinations, using visual media to showcase locations, tailoring efforts based on seasonality and customer demographics, and collaborating with other companies. Marketing is important for the tourism industry as it raises awareness, motivates customers, promotes positive images, and generates economic benefits for local communities.
Manual for Training course on Tourism Product Development and Good Marketing ...duanesrt
From July 14th to 18th, 2014, a Training Course on Tourism Product Development and Good Marketing Practices was organised by the ESRT Programme in Vung Tau city.
This training course has been developed to provide tourism administrators from governmental agencies and Southern provincial Departments of Culture, Sports and Tourism with a deeper understanding and basic practice skills on market, process of tourism product development and marketing planning, which can be taken into their daily work.
The tourism product - characteristics of tourismKaren Houston
Tourism is a composite, service-based industry that provides a total experience for tourists visiting destinations. The tourism product consists of attractions, activities, amenities, and accessibility. Quality in tourism is important due to competition, and focuses on managing expectations, developing products/services, training employees, and implementing quality assurance standards.
Unit 2: Responsible Tourism Product Developmentduanesrt
This document outlines a unit on responsible tourism product development. It discusses conducting market analyses to understand tourism products and markets. It emphasizes the importance of matching products to markets while also meeting development objectives. The document provides examples of assessing tourism products for sustainability and ensuring they meet requirements of various stakeholders. It stresses the need for products to have defining features, consider markets, be commercially viable, and sustainable while providing local benefits.
Tourism Industry is a service industry which comprises of transportation, hospitality, entertainment , catering etc. This power point discusses about the 7 P's of marketing of tourism industry.
Int. Module: An Introduction to Destination Management (2)Raul Revuelta
1. A tourism destination is defined as a physical space where tourists spend at least one night and includes attractions, amenities, and resources to meet tourist needs.
2. Destinations can be any scale from a country down to a specific town or site and incorporate various stakeholders like communities and businesses.
3. Destination management coordinates all elements of a destination including creating an environment, marketing, and delivering experiences to attract visitors and meet their expectations. The destination management organization leads these efforts.
This document provides an overview of tourism marketing. It discusses key concepts like the marketing mix, market segmentation, and developing a marketing plan. The main points are:
1. Modern marketing focuses on designing products/services to meet customer needs, targeting specific market segments, and developing marketing efforts that fit business objectives.
2. For tourism businesses, the main products are recreational experiences and hospitality services. These are intangible and quality control is important.
3. Successful marketing requires identifying target customer segments, developing separate marketing strategies for each, and coordinating efforts to ensure a consistent customer experience.
4. A complete marketing plan includes assessing the market environment, profiling available resources, identifying target segments, setting objectives
Tourism involves travel for recreational, leisure, or business purposes. Key aspects of the tourism industry include transportation, accommodations, attractions, food services, and other tourism-related sectors. Tourism marketing utilizes the 4Ps - product, price, place, and promotion. Products involve both tangible goods and intangible experiences. Promotion communicates with customers through various channels. Placement refers to how information is distributed. Pricing considers costs, demand, competition and commissions. Road transport is an important part of tourism, providing connectivity and flexibility. It faces challenges around infrastructure maintenance.
Destination Management Organization Overview and Toolkit Presentation to USAIDDavid Brown
A background on moving from competitive clusters to destination management organizations. An overview of the Destination Management Organization Toolkit developed by the Global Sustainable Tourism Alliance for the United States Agency for International Development.
The document provides an introduction to hotel management, hospitality, and tourism education. It discusses the benefits of a career in hotel management, including wide employment opportunities and increased demand due to industry growth. It describes the differences between hospitality management, which focuses on accommodation, and tourism management, which involves transportation and entertainment. Finally, it outlines the benefits of careers in hospitality and tourism, listing several industry sectors and fields, and provides details on course offerings at Asian Institute of Hospitality & Tourism.
This document discusses destination marketing. It explains that a destination has four key elements: attractions, amenities, accessibility, and image. The core product being marketed is the destination itself. National tourism organizations play a key role in marketing, through activities like product development, promotional strategies, and umbrella awareness campaigns. Destination marketing involves analyzing strengths, weaknesses, opportunities, and threats, conducting market research, segmentation, and setting marketing objectives and strategies. The document then provides an overview of how tourism demand and supply have changed in New Zealand to meet visitors' desires for experiences and cultural authenticity.
This document provides an overview of tourism and the tourism industry in India. It discusses key topics such as the economic impact of tourism, popular types of tourism in India including adventure, wildlife, and pilgrimage tourism. It also highlights some of India's popular tourism destinations like Kerala and Kashmir. The document analyzes the tourism industry from different perspectives like market positioning, key players, and using PEST analysis. It also discusses topics like hospitality, career opportunities, and important marketing skills for tourism professionals.
Special interest tourism involves tours focused on a specific subject or hobby. It provides a more meaningful experience for tourists by meeting their specific interests. Special interest tourism has grown due to factors like improved transportation, increased leisure time, and developments in equipment. The internet and social media have also influenced growth by promoting niche destinations and activities. Research helps the tourism industry understand travelers' motivations and behaviors to develop appealing products and experiences. Differentiation is important for competing in the tourism market by making offerings distinct from competitors.
Destination marketing involves promoting and branding a tourist destination to attract visitors. It aims to influence travelers' preferences and choices. Key objectives include improving the local economy and environment. A destination's unique attributes, costs, accessibility, and promotional strategies determine its competitiveness versus others. Developing a distinctive brand identity and positioning in the market are important. Destination marketing organizations implement strategies to facilitate tourism and promote awareness of what a place offers visitors.
A destination can refer to a town, resort, or geographical region. Destinations differ in what they offer visitors, whether it be recreational activities like in Salzburg or business opportunities like in London. The success of a destination depends on six factors - amenities, attractions, activities, accessibility, ancillary services, and available packages. Amenities include infrastructure like roads, sewerage, and electricity as well as superstructure elements like buildings, airports, and societal structures. A destination's economy can be limited or diversified depending on its reliance on tourism.
This document discusses different types of tour operations including travel agencies, online travel agencies, tour operators, destination marketing organizations, and other organizations. It describes travel agencies as intermediaries between suppliers and travelers. Online travel agencies allow users to choose trip components based on price. Tour operators package and sell all or most trip components. Types of tour operators include inbound, outbound, domestic, ground, and receptive operators.
Scope of mice and medical tourism in himachal pradeshNaveen
This document discusses the scope of medical tourism and MICE (meetings, incentives, conventions and exhibitions) tourism in Himachal Pradesh, India. It provides an overview of the MICE industry, including key players like clients, suppliers, venues and the roles of the public sector in developing MICE infrastructure and destination marketing organizations. The document also examines trends in business tourism in Himachal Pradesh and the potential scope for developing medical tourism in the region.
This document discusses key concepts in marketing tourism, including the traditional 4Ps marketing mix of product, price, place, and promotion. It notes that tourism products have intangible characteristics like experiences. The 7Ps model is also introduced, which expands on the traditional model by including people, process, and physical evidence. Tourism differs from other industries in that the product experience spans from pre-trip anticipation to post-trip reflection, and involves integrating multiple suppliers. Marketing tourism requires understanding target markets' expectations and managing employees, processes, and physical facilities to deliver a consistent brand experience.
02 AVIP Module 2- Organize and Implement your responsible initiativescaniceconsulting
This module provides guidance on organizing and implementing an adventure tourism initiative. It discusses identifying project team members with relevant expertise. The module also covers determining the target audience through developing demographic, psychographic, and behavioral profiles. It emphasizes the importance of creating a communication plan with defined goals. Finally, the module addresses developing a tourism value chain to add value at different stages from planning to post-trip. The overall goal is to effectively manage the initiative using a project management framework and tourism value chain model.
This document discusses the characteristics of a tourism product. It identifies five key characteristics: 1) Perishability - tourism products like airline seats cannot be stored if unsold; 2) Intangibility - tourism experiences cannot be touched beforehand; 3) Variability - the quality of service delivery can vary between customers; 4) Inseparability - production and consumption occur simultaneously; and 5) Seasonality - demand fluctuates seasonally. The document also provides strategies for managing each characteristic, such as using promotions to address perishability, standardizing procedures to reduce variability, and developing new products for off-peak seasons.
This document provides an overview of international tourism marketing. It covers the international tourism market, internationalization strategies, developing an international tourism marketing plan, digital and traditional marketing approaches, doing business internationally, and the benefits of cooperation. The key topics discussed are segmentation of the international tourism market, designing culturally sensitive products and strategies, importance of digital presence and social media, and how destination management organizations can help tourism businesses internationalize and pool resources.
This document provides an overview of a training module on building innovative tourism policies that reflect local needs. The module will cover topics like tourism aims and objectives, sustainable tourism practices, cultural preservation, diversification, and ensuring visitor satisfaction. Learners will understand how tourism can benefit communities through job creation and economic growth while respecting local traditions and environments. The summary effectively captures the key topics and focus of the original document in under 3 sentences.
Fundamentals & Principles in Tourism Product Development 2.pptxJordan Cabaguing
This document outlines the fundamentals and principles of tourism product development. It discusses the importance of considering policy, planning, and management when developing tourism products. It also identifies the key steps in the tourism product development process, which include product identification, market research, product-market matching, stakeholder consultation, product building, identifying circuits and clusters, preparing an investment plan, prioritizing products, product testing, and full launching and marketing. The overall goal is to apply these learnings to develop sustainable tourism products.
Learning by Doing ProjectGuidelines for adventure tourism innovators USAIDJack Delf
This document provides step-by-step guidelines for developing new tourism products through a "Learning by Doing" model. It outlines five stages: 1) Identifying opportunities through market research and auditing local assets, 2) Creating partnerships between local businesses, 3) Designing new products and experiences, 4) Marketing the new products, and 5) Supporting replication by other local businesses. The document then provides more detailed guidance for each stage, including examples from wildlife and culinary tourism product development in Macedonia and Bosnia and Herzegovina. It emphasizes understanding market trends, designing experiences to meet consumer demand, and collaborating across local tourism sectors to create commercially viable new offers.
This document discusses key concepts in tourism marketing, including the traditional 4Ps marketing mix of product, price, place, and promotion. It notes that tourism products are services that have unique characteristics like intangibility, heterogeneity, temporary ownership, and perishability. These need to be considered when marketing tourism. The document also introduces the 7Ps tourism marketing mix, which adds people, process, and physical evidence. It provides examples of how each of these elements, like employees and facility design, can impact customers' experience and perception of a tourism product or destination.
This document discusses key concepts in tourism marketing, including the traditional 4Ps marketing mix of product, price, place, and promotion. It notes that tourism products are services that have unique characteristics like intangibility, heterogeneity, temporary ownership, and perishability. These need to be considered when marketing tourism. The document also introduces the 7Ps tourism marketing mix, which adds people, process, and physical evidence. It provides examples of how each of these elements, like employees and facility design, can impact customers' experience and perception of a tourism product or destination.
Quality Service Management in Tourism and Hospitality G-1.pptxMichelangeloSamsonFa
This document discusses quality service management in the tourism and hospitality industries. It defines quality service management as the continual process of improving customer experience and ensuring employees are well-trained. It also discusses the importance of quality management in sustaining a competitive advantage. Customer satisfaction and loyalty are important due to strong market competition in these industries. The document then covers definitions of quality from different perspectives and reasons why quality has become a priority for organizations.
Quality Management Service Management in Tourism and Hospitalityabdurakibtingsonjali
This document discusses quality service management in tourism and hospitality. It defines quality service management as the continual process of improving customer experience and ensuring employees are well-trained. It also discusses the five A's that are essential for successful tourism: attractions, access, accommodation, amenities, and awareness. Attractions refer to places of interest that tourists visit. Access involves transport to access tourist locations. Accommodation provides places for tourists to sleep. Amenities are services that meet tourists' needs. And awareness involves promoting positive awareness of a tourist location.
Quality Management Service Management in Tourism and Hospitalityabdurakibtingsonjali
This document discusses quality service management in tourism and hospitality. It defines quality service management as the continual process of improving customer experience and ensuring employees are well-trained. It also discusses the five A's that are essential for successful tourism: attractions, access, accommodation, amenities, and awareness. Attractions refer to places of interest that tourists visit. Access involves transport to access tourist locations. Accommodation provides places for tourists to sleep. Amenities are services that meet tourists' needs. And awareness involves promoting positive awareness of a tourist location.
Chapter 1 Tourist Destination Development (Destination Management)Md Shaifullar Rabbi
The document discusses various topics related to tourism destination development including inventory of tourist attractions, types of tourism products, phases of tourism product development, challenges in developing new tourism products, tourism master plan guidelines, resort development process, tourism destination area development, and types of tourism destinations. It provides information on cultural, religious, scenic, and entertainment attractions. It also outlines the conceptualization, design, feasibility analysis, commitment, and management phases of resort planning and development.
This document provides an overview of a course module on building a marketing plan for adventure tourism businesses. The module aims to help participants understand the marketing management process and components of a marketing plan. It covers topics such as defining marketing and strategic planning, conducting a situation analysis, developing products and services, creating a marketing strategy, sales forecasting, budgeting, developing a marketing organization and action plan, creating a communication plan, and evaluating the marketing plan. The document provides learning objectives, explanations of key concepts, examples, and refers the reader to a marketing plan template for more details on certain sections.
This document discusses the components of tourism products and the marketing strategies of tour operators. It outlines five main components of tourism products: destination attractions, facilities/services, accessibility, images/perceptions, and price. It also describes the strategic and tactical approaches tour operators take to marketing packages. Strategically, they consider trends, pricing, product portfolios, positioning, and distribution. Tactically, tour operators focus on promoting bookings through advertising, sales promotions, retailer incentives, and temporary price cuts.
We are delighted to share with you the exciting news about our latest initiative at Storydoers. We have recently run a comprehensive training combo aimed at promoting the digitisation of SMEs in the rural tourism sector as part of the Erasmus+ Programme.
The training combo comprises a series of engaging and informative sessions designed to improve the digital skills and capabilities of entrepreneurs in the local tourism sector. Our aim is to equip these businesses with the tools and knowledge they need to thrive in the digital age.
STORYDOERS. DIGITAL STORYDOING FOR LOCAL TOURISM is an initiative to foster responsible tourism skills and digitalisation of people in rural areas of Europe.
STORYDOERS is a project co-funded by the Erasmus + programme of the European Commission.
The consortium consists of:
Ecosystem Europe
Diesis Network
Bulgarian Chamber of Commerce and Industry
AITR-Turismo Responsabile
Walora
Wazo Coop
Unit 13: Community Action In Responsible Tourismduanesrt
This document discusses strategies for communities to develop responsible tourism that benefits the local environment and community. It covers developing economically viable tourism products, safeguarding the local area from negative impacts, promoting stakeholder participation, creating jobs for local residents, and evaluating environmental and social impacts of tourism. The key strategies discussed are developing products that meet market demand and protect cultural and natural resources, using policies and plans to manage tourism impacts, providing education to residents and visitors, and creating good jobs in the industry.
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How To Change Your Name On American Airlines Aadvantage.pptxedqour001namechange
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Bangalore Metro, also known as Namma Metro, is a rapid transit system serving the city of Bangalore, Karnataka, India. It is the second longest operational metro network in India after the Delhi Metro.
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1. write a paragraph about your trip to dubai and what are the facts responsible for the heavy rainfall in dubai that caused havec ?
2. mention any five major tourist attaction of dubai
Mathematics: a student a visit her family her father converted Rs. 1,15,000 inr currency for dubai airport theexpedite in the trip is given below
1. Curreny name of India and dubai
2. Conversions amount
3. Total Converted amount
4. cost of food
5. cost of sightseeing
6. cost of shoping
7. cost of saving
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Plan your adventure initiative - Module 1
1. This programme has been funded with
support from the European Commission
Innovating New Products: Plan your
adventure initiative
Module 1
2. INTRODUCTION
Your course outline – PDCA
framework
Module 1: Plan your adventure initiatives
Module 2: Organise and implement your adventure initiatives
Module 3: Check how the things are going
Module 4: Apply corrective measures and continue with the next cycle
The first part of your “Innovating New
Products” course is based on the
framework PLAN –DO –CHECK – ACT:
3. If you want to achieve market success with your
adventure initiative you have to plan it well in
advance. Planning takes place in all
organizations in some form or other, whether it
be formal or informal, and at a variety of levels.
The plan is the tactical means of implementing
strategy and achieving objectives.
In order to fully develop your adventure initiative
you will need to measure the supply and
demand and set specific goals. It is immensely
important to also measure the impact of the
initiative, weather positive or negative, on the
cultural and natural environment.
Module 1 Introduction
4. 1.1
Define your initiative
• Define the destination and the initiative
• Product vs. service
• The six components of tourism product
1.2
Measure the supply
• Inventory of accommodation
• Tour operators
• Inventory of attractions
• Human resource
At the end of this module, you will be
able to:
Define your destination and
product/initiative.
Understand and measure the
supply you need.
Understand and measure the
demand for your initiative.
Identify the impact of the
community.
Assess heritage, cultural, social,
and ecological impacts.
Module 1 Plan your adventure initiative
Learning Outcomes
Measure the demand
• Define goals and objectives
1.3
1.4
Identify and assess impact
• Identify impact of the community
• Assess ecological and social impact
• Assess cultural impact
5. Adventure Tourism I www.adventuretourism.eu
Plan your adventure initiative
Your plan should set exactly: 1/ What needs to be
done, 2/ By whom, and 3/ When.
Each plan should possess the following
characteristics:
• Has objectives which can be measured
• Answers questions that stakeholders should be
asking
• Builds in options and contingencies
• Identifies and quantifies risks
• Sets out how to minimize those risks or the adverse
consequences that might arise from them
• Allows progress to be measured
6. Adventure Tourism I www.adventuretourism.eu
Define your
destination
and product/
initiative
Identify the
impact of the
community;
assess heritage,
cultural, social,
and ecological
impacts
Plan your responsible
initiative
Understand
and measure
the supply you
need
Understand
and measure
the demand
for your
initiative
7. Adventure Tourism I www.adventuretourism.eu
• You can start your planning process
with an answer to the following
question:
What are the gaps in your knowledge and
evidence toward adventure tourism in
your destination/site?
Define your destination and product/initiative
1.1.
8. Adventure Tourism I www.adventuretourism.eu
1. Make a simple list of the service areas
you know and understand.
2. Continue with a list of those aspects you
do not know, but think would be useful to
know. This list is rather important for the
stages that follow because you will be
able to engage other partners in helping
you fill the information gaps you find.
3. At the end you have to define the scope
of adventure initiative or the so called
terms of reference. You can use
Checklist 1 to guide you.
Define your destination and product/initiative
1.1.
9. Adventure Tourism I www.adventuretourism.eu
If you cannot answer these questions, or similar
questions specific to your site, you must spend some time
to trying to find these answers before starting to develop
anything.
During the process of defining your adventure service
keep in mind that by definition adventure tourism as a
part of alternative tourism should achieve a balance
between the environmental, economic, and socio-cultural
aspects of tourism development (the so called triple
bottom line). Try to develop an integrated tourism
experience — socially, economically, environmentally.
‘Hop-on hop-off’ products per example do not bring added
value to any of the involved parties.
Define your destination and product/initiative
1.1.
10. Goods vs. Services
Goods Services Resulting implications
Tangible Intangible
Services cannot be inventoried.
Services cannot be easily patented.
Services cannot be readily displayed or
communicated.
Pricing is difficult.
Standardized Heterogeneous
Service delivery and customer satisfaction
depend on employee and customer actions.
Service quality depends on many uncontrollable
factors.
There is no sure knowledge that the service
delivered matches what was planned and
promoted.
Production
separate from
consumption
Simultaneous
production and
consumption
Customers affect each other.
Employees affect the service outcome.
Decentralisation may be essential.
Mass production is difficult.
Nonperishable Perishable
It is difficult to synchronise supply and demand
with services.
Services cannot be returned or resold.
Source: Parasuraman, A., Zeithaml, V. and Berry, L. (1985), “A conceptual model of service quality and its implications for further
research”, Journal of Marketing, Vol. 48, Fall, pp. 41-50 (cited in: Zeithaml, et al., 2006, p. 22)
1.1.
Are you
developing a
product or a
service?
?
11. Adventure Tourism I www.adventuretourism.eu
The six components of tourism product:
1) All tourism products begin with an attraction.
2) An attraction must have access which is essential to the
exploitation of the attraction.
3) Every visitor experiences an attraction, but how they
experience depends on the activity they select.
4) To realise an activity requires services. Services are all
those functions that a visitor might or might not be able
to do.
5) Service provision, in turn, requires qualified personnel
to provide that service.
6) A tourism product must also include
communication/promotions because potential tourist
should be informed about its existance.
1.1.
12. Adventure Tourism I www.adventuretourism.eu
The “formula” of tourism
product
(Activity + Situation + Resource)
→ Event → Reaction → Memory
= Experience
!!!
1.1.
13. Adventure Tourism I www.adventuretourism.eu
Understanding adventure tourism
and defining the service is the first
step to managing successful
adventure tourism initiatives.
Reliable data is the key to both
being able to monitor threats to
your initiative, and ensuring market
segments are effectively targeted.
Understand and measure the supply you need
1.2.
14. Adventure Tourism I www.adventuretourism.eu
Supply side involves undertaking an inventory of
tourism assets and infrastructure, while assessing
the scope for growth and the changes over time.
The effectiveness of a destination relies on
obtaining revenue and is heavily dependent upon
the location, scale, capacity, and quality of the
accommodation, transport system, food and drink,
retail, leisure experiences, and visitor attractions.
It is advisable to start with a simple tourism supply
inventory.
Understand and measure the supply you need
1.2.
15. Adventure Tourism I www.adventuretourism.eu
Inventory of accommodations
An inventory of accommodations considers all existing providers in the destination including
hotels, guesthouses, resorts, B&Bs, self-catering rentals, and camping sites. Important data
about accommodations include the following:
1.2.
Number of rooms and beds
Segmentation mix of accommodations
Average rack rate (per season)
Employment
Occupancy rate (per season)
Average length of stay
Other elements to the destination’s strategy
such as key markets, use of green
technologies, involvement with local
communities
16. Adventure Tourism I www.adventuretourism.eu
Inventory of accommodations
Monitoring the accommodation numbers will
also help determine if more types of
accommodation are needed or if the
destination is at full capacity.
You can use as a sample the tool provided
as a Checklist 2 in the Appendix 1 of this
Manual.
1.2.
17. Adventure Tourism I www.adventuretourism.eu
Tour operators
Tour operators are vital to the destination value chain, and in many cases manage
the majority of the visitor’s experiences. All tour operators, including inbound
handlers, should be inventoried:
1.2.
Number of operators
Number of clients served
Length of stay
Price ranges
Employment figures
Average daily expenditure per traveler
Key markets, marketing techniques, and
types of packages sold
18. Adventure Tourism I www.adventuretourism.eu
Attractions (natural and cultural) inventory
Attractions motivate people to become tourists. It is vital to
assess a destination’s attractions in order to identify
potential markets and understand the comparative position
of your destination in the marketplace. It is important to
collect not only quantitative but also qualitative information
about the attractions:
GPS data to enable mapping
Accessibility
Number of visitors
Revenue Generated
Resources consumed/produced
Current and/or potential uses
Photos, videos and/or audios
1.2.
20. Human and institutional capacity
Tourism is a people-oriented business and depends
on quality service from trained managers and
employees. Understanding the actual and potential
human resource base of a destination is critical in
determining to what degree a community can
meaningfully participate in the development of
responsible tourism. Institutional support is also a
factor, in some cases a critical one.
1.2.
Click on the logos to visit the website of the organization:
21. Adventure Tourism I www.adventuretourism.eu
Understand and measure the demand for your initiative
Demand side requires answers to the following
questions:
How many people want to visit your destination? Is the
demand growing or declining?
Who are the visitors, and when do they visit?
Why do they come, and how long do they stay?
How much do they spend and what do they purchase?
Where do they come from?
What do they want to experience, and how do they learn
about the site, its values, and the local community?
Are visitors satisfied with the experience?
1.3.
22. Adventure Tourism I www.adventuretourism.eu
Define your goal and objectives
The above information is crucial because you
may need to use it later for new investment
possibilities and new or updated infrastructure. All
destinations should at the very least measure
visitor satisfaction levels.
Once goals are agreed upon, the destination can
identify actions, timelines, and responsible parties
to achieve them. This will be presented in details
in Unit 2 of the Manual.
1.3.
23. Adventure Tourism I www.adventuretourism.eu
Define your goal and objectives
Goals are realistic, measurable targets for the
destination’s tourism vision.
Every goal must be consistent with the vision for
the destination.
All goals should be measurable, realistic and set
for a specific time period!
You can have a look on Module 5 and Module 6
for details.
1.3.
!!!
24. Adventure Tourism I www.adventuretourism.eu
Identify the impact of the community
It is critical to think carefully in advance about
the potential positive and negative impacts
that your tourism initiative may have on the
local communities and their intangible cultural
heritage.
You have to
communicate with the
local community to
understand their
needs, concerns, and
aspirations.
1.4.
25. Adventure Tourism I www.adventuretourism.eu
Identify the impact of the community
Try to create associations with the local attractions which will focus on the emotions
both of the tourists and local community.
You can use Checklist 3 with a guidance on how to create associations the in the
thematic framework.
1.4.
26. Adventure Tourism I www.adventuretourism.eu
Assess heritage, cultural, social, and
ecological impacts
The degree to which tourism businesses provide local career
opportunities (with fair wages), equal opportunities, and
occupational safety are important and worthy of analysis. It is
also important to monitor risks and negative impacts over time
so that areas of concern can be managed in the appropriate
way at the appropriate times.
1.5.
27. Adventure Tourism I www.adventuretourism.eu
Assess heritage, cultural, social, and ecological impacts
You have to take into account the following Critical Success Factors (CSFs):
Agreed objectives and clear concepts
Financial planning for budgeting, capital raising and price setting
Effective marketing strategies based on sound market research
Destination and proximity to major markets and visitor flows
Human resource management, including paid staff and volunteers
Planning for product differentiation, life cycles and value adding
Quality and authenticity of products and experiences
Engage cultural heritage and tourism expertise in conservation and promotion
Design interpretation as an integral part of the heritage tourism experience
1.5.
28. 05
1. Target Setting
2. Critical Success Factors (CSFs) and Key Performance
Indicators (KPIs)
3. Financial Modelling
4. Business Examples & Resources
03
Gutierrez, E. 2011. Project Development
for Sustainable Tourism: A Step by Step
Approach. Online Learning Tools and
Resources. Sustainable Tourism:
International Cooperation for
Development. The George Washington
University and USAID.
Hawkins, D. E. & Mann, S. 2007. The
World Bank’s Role in Tourism
Development. Annals of Tourism
Research: A Social Sciences Journal, 9 (1),
115-132.
References:
Adventure Tourism I www.adventuretourism.eu
Hawkins, D. & Nikolova, M. 2005. Knowledge Applications
for Competitive Destinations: A Visitor Experience Value
Chain Approach. The WTO Education Council Conference,
the XVI General Assembly of the World Tourism
Organization, Senegal, December 1.
Lee, C.L. & Yang, J. 2000. Knowledge Value Chain. Journal of
Management Development, October 2000, 19 (9).
Normann, R. & Ramírez, R. 2004. Designing Interactive
Strategy: From Value Chain to Value Constellation, John
Wiley & Sons, Inc.
29. 05
1. Target Setting
2. Critical Success Factors (CSFs) and Key Performance
Indicators (KPIs)
3. Financial Modelling
4. Business Examples & Resources
03
Web Resurces:
https://quizlet.com/91838461/sustainabl
e-tourism-vocabulary-flash-cards/
http://visokaturisticka.edu.rs/pitanja/oba
vezne_reci_a3_ema.pdf
https://prezi.com/klvmoyi0v34_/responsi
ble-tourism/
http://www.ttra.com/assets/1/7/Respons
ible_Tourism_and_the_Future_-
_John_Swarbrooke.pdf
References:
Adventure Tourism I www.adventuretourism.eu
Additional Resources:
Culture and Heritage Tourism: Understanding the Issues
and Success Factors, www.crctourism.com.au
(permanently archived on
http://www.webcitation.org/5sjXNipDH)
CDC Development Solutions:
www.cdcdevelopmentsolutions.org
Center of Excellence for Destinations: www.ced.travel
International Union for Conservation of Nature:
www.iucn.org
Joliba Trust: www.jolibatrust.org.uk
Lindblad Expeditions: www.expeditions.com
National Geographic Center for Sustainable Destinations:
http://travel.nationalgeographic.com/travel/sustainable/